Senior Manager, GTM Change Activation

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Finance Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. The Experience The Go To Market (GTM) Planning and Activation Team is looking for a Senior Manager of GTM Change Activation. This is not a standard change management role; it is a highly specialized strategy and delivery position focused on driving massive behavioral, policy, and process transformations across the enterprise. We need a visionary problem-solver and strategic operator who understands how to navigate complex organizational dynamics. This role will architect and execute strategic plans that ensure our GTM teams are fully prepared, aligned, and activated at the moment of launch. Sitting at the intersection of sales strategy, program delivery, and enterprise transformation, you will act as a primary driver for how we execute high-stakes shifts in our GTM motions. What You'll Actually Be Doing Lead Strategic GTM Activation: Design and own the end-to-end delivery of complex, high-visibility GTM transformations. Translate ambiguous business objectives into clear, actionable activation strategies that drive immediate impact. Drive Behavioral & Policy Transformation: Move beyond standard IT or system changes to lead large scale shifts in organizational behavior, sales processes, and policy execution. Ensure teams are culturally and operationally ready for strategic pivots. Problem Solve with Agility: Act as an internal strategy consultant. Identify core business challenges, formulate a strong point of view, and creatively design holistic solutions that challenge the status quo. Architect Change & Delivery Playbooks: Build comprehensive strategic plans that merge program management rigor with advanced change management methodologies. Ensure stakeholders are not just informed, but fully equipped and activated at launch. Influence & Partner Cross-Functionally: Build deep relationships with sales leaders, GTM strategy teams, and enablement partners. Navigate complex stakeholder ecosystems to drive alignment, mitigate execution risks, and build momentum without relying on direct authority. Measure Business Value: Define and track robust success metrics focused on adoption, behavioral shifts, and GTM performance, ensuring sustainable outcomes long after the initial launch. You're Our Person If... 9+ years of professional experience in corporate transformation, strategy and delivery, or complex organizational change management. GTM & Sales Strategy Acumen: Proven experience working closely with Go-To-Market functions, sales strategy, or revenue operations, with a deep understanding of how sales organizations operate and adapt. Transformation Expertise: A strong track record of driving large scale, non-standard changes (e.g., policy, behavioral, operating model shifts). Strategic Problem Solving: Demonstrated ability to tackle ambiguity, synthesize complex inputs into a clear perspective, and pivot quickly when required. Executive Communication: Exceptional written and verbal communication skills, with the ability to influence senior leadership and present complex strategies simply and effectively. Degree or equivalent relevant experience required. Experience will be evaluated based on the Core Competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer roles, work experience, etc.) Even Better If... Strategy Consulting Background: Previous experience at a management consulting firm, specifically focusing on enterprise transformation or GTM strategy. A Creative Builder Mentality: You aren't afraid to try new approaches, build frameworks from scratch, and deliver solutions that are highly customized to the business problem. Advanced Change/Program Credentials: Relevant certifications in Change Management (e.g., CCMP, PROSCI), Program Management (e.g., PMP), or an MBA. Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best , and our AI agents accelerate your impact so you can do your best . Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world. Accommodations If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form . Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options. Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records. At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $143,400 - $216,900 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $172,200 - $236,700 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.