Senior Manager, International Offline Media Planning & Buying

This is Hybrid role (4 days in office /1 day remote)

Your role on the team:

You will serve as the lead strategist and executor for IBKR's global offline media investments. As a Senior Manager, you will drive the planning, negotiation, execution, and optimization of international media campaigns across Linear TV, Connected TV (CTV), Print, Out-of-Home (OOH), Digital Out-of-Home (DOOH), Radio, Audio, and other traditional media channels across multiple international markets. You will combine strategic thinking, operational excellence, and strong vendor relationships to deliver measurable business outcomes at scale.

What will be your responsibilities within IBKR:

· Develop integrated offline media strategies aligned with business objectives, audience insights, and market opportunities across international markets

· Build annual, quarterly, and campaign-specific media plans and lead budget allocation decisions across channels, markets, and campaign objectives

· Plan and manage international Linear TV and CTV campaigns across North America, EMEA, and APAC — including reach, frequency, GRP/TRP, and audience delivery strategies

· Lead planning and buying across Print, OOH, DOOH, Radio, Audio, Transit, Airport Advertising, Billboards, Street Furniture, and Experiential/Sponsorship opportunities

· Lead negotiations with media owners, broadcasters, publishers, and vendors to secure favorable pricing, bonus inventory, value-add opportunities, and premium placements

· Manage insertion orders, contracts, and media commitments while ensuring investments maximize efficiency and performance

· Oversee end-to-end campaign execution including setup, trafficking, launch, delivery monitoring, and issue resolution

· Maintain media calendars, budget trackers, and campaign documentation

· Analyze campaign performance against KPIs including Reach, Frequency, GRPs/TRPs, CPMs, Audience Delivery, Brand Lift, and Conversion Impact

· Develop post-campaign analyses and executive-ready reporting and insights presentations

· Partner with analytics teams to support attribution, incrementality testing, and Media Mix Modeling (MMM) initiatives

· Manage relationships with agencies, broadcasters, publishers, and media suppliers — including conducting RFPs and vendor assessments

· Partner with marketing, analytics, creative, and local market teams to identify audience opportunities and optimize media investments

What required skill’s you need:

· Proficiency with audience measurement and media research tools including Nielsen, Kantar, Comscore, BARB, GWI, YouGov, MRI Simmons, Geopath, and TGI

· Experience with media management platforms such as MediaOcean and Prisma

· Advanced proficiency in Microsoft Excel and PowerPoint

· Expertise in audience planning and forecasting tools

· Strong knowledge of media buying, negotiation, and vendor management

· Solid understanding of Linear TV, CTV, OOH, DOOH, Print, Radio, and traditional media channels

· Experience with programmatic guaranteed TV and advanced TV buying

· Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations

· Excellent executive communication and presentation skills

· Cross-functional leadership and project management capabilities

To be successful in this position, you will have the following:

· 10+ years of media planning and buying experience with deep expertise across Linear TV and traditional media channels

· Proven experience managing international media campaigns across multiple markets (North America, EMEA, APAC)

· A demonstrated track record of negotiating large-scale, multimillion-dollar media investments

· Strong understanding of audience measurement methodologies and media research tools

· Experience in Financial Services, Technology, Automotive, Travel, Retail, or Consumer Brands (preferred)

· Familiarity with CTV platforms, advanced TV buying, and programmatic guaranteed buying

· Experience working with global media agencies and international publishers

· Core competencies in: Strategic Planning, Budget Management, Analytical Thinking, Campaign Operations, International Market Expertise, Problem Solving, and Attention to Detail

· Ability to deliver efficient media budget deployment, achieve campaign delivery goals, generate negotiation savings, and drive improved media effectiveness and business outcomes

Company Benefits & Perks