Senior Manager, Lifecycle Marketing

Job description

Monumental Sports & Entertainment (MSE) is one of the leading integrated sports and entertainment companies globally. MSE’s portfolio spans premier professional sports teams, world-class venues, and next-generation media properties, with marquee assets including the NHL’s Washington Capitals, NBA’s Washington Wizards, WNBA’s Washington Mystics, NBA G League’s Capital City Go-Go, Capital One Arena, and Monumental Sports Network, along with an investment in Team Liquid. Rooted in the nation’s capital, MSE brings Washington, D.C's distinct influence, ambition, and leadership to the global sports and entertainment landscape. The company harnesses the power of its platform to drive continuous innovation and deliver extraordinary experiences that inspire and unite our community, our fans, and our people. Our success is powered by talented people who bring passion, creativity, and collaboration to everything they do. If you're looking to build your career in a dynamic, fast-paced organization that's shaping the future of sports and entertainment, we'd love to hear from you. ## Position Overview: The Senior Manager, Lifecycle Marketing is responsible for leading strategy across onboarding and engagement, while leading lifecycle efforts focused on engaging new subscribers and reducing churn. This is a critical role in the Monumental+ Marketing team, responsible for shaping the customer journey from initial sign-up to active, engaged fandom. Do you have experience in marketing or media and have a passion for sports? We would love to hear from you! ## Responsibilities: - Assist with building strategies encouraging high-value engagement behaviors and retaining new subscribers at scale. - Lead strategy across onboarding and engagement, using Braze and Salesforce Marketing Cloud to deliver impactful, personalized messaging that cultivates healthy user behaviors and fandom habits. - Design and implement a comprehensive strategy to engage and retain new subscribers during their early tenure period. - Map high-value early behaviors and guide users to take those actions through personalized journeys and nudges. - Drive the development of journeys in Braze, using capabilities like push, in-app messages, and content cards. - Use Braze's advanced orchestration capabilities to develop sophisticated automations and testing strategies. - Ensure best practices in personalization, segmentation, and lifecycle orchestration. - Build and maintain a scalable testing roadmap to improve retention metrics. - Partner with Analytics and Data Science teams to track performance, evaluate incrementally, and share insights. - Increase relevancy and performance through culturally attuned messaging and campaign customization. - Oversee internal agency partners to support design and operations. - Other duties as assigned. ## Minimum Qualifications: - Bachelor's or Master's degree in Marketing, Business, or a related field. - 5+ years of experience in CRM, Lifecycle Marketing, or Retention with strong exposure to early customer onboarding and engagement strategies. - 5+ years of experience in direct-to-consumer business. - Experience building strategies in improving retention and behavioral engagement. - Experience with Braze and/or Salesforce Marketing Cloud (or comparable orchestration platforms), including journey design, real-time triggers, and channel execution. - Expertise in transforming complex data into strategic insights that guide impactful decisions. - Expertise with A/B testing, multivariate testing, and experimentation methodologies. - Experience handling lifecycle marketing programs. - Experience managing internal and external agencies/vendors with a focus on creative and operational efficiency. **Pay Range:** $80k - $90k **USD.** **Benefit Eligibility:** This role is eligible to participate in health and welfare benefits. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.