Senior Manager, Lifecycle Marketing (DTC)

About the Role:

This is a senior individual contributor role with significant strategic ownership. You’ll build and run the full lifecycle engine for Maven’s consumer products—from first touch through long-term retention—working alongside a lean, cross-functional team of engineers, product managers, and marketers.

We’re looking for someone equally comfortable white boarding a six-month lifecycle roadmap as they are urgently debugging why a Braze canvas trigger isn’t firing.

This is a remote role open to candidates based in the United States, with a strong preference for those based in San Francisco.

What You'll Do:

• Architect and own the full consumer lifecycle roadmap, from pre-purchase nurture and conversion flows through post-purchase engagement, win-back, and healthcare-specific journeys such as Rx notifications, refill reminders, and clinical milestone communications
• Lead lifecycle go-to-market for new program launches, owning the full communications plan from pre-launch nurture through post-launch engagement and ongoing retention
• Build and operate automated flows directly in Braze across email, SMS, push, and in-app channels, including complex segmentation, Liquid logic personalization, and journey QA
• Act as a system steward for lifecycle infrastructure: maintain journey hygiene, integration health, and a clean, scalable Braze architecture as the consumer product evolves
• Partner closely with engineering on event schema design, data triggers, and Braze integrations; write requirements for backend events, read data specs, and debug why triggers aren’t firing
• Design and use AI-assisted tools to draft email copy and rapidly prototype designs, then route through Maven’s content and design teams for review
• Maintain and evolve a modular email design system to ensure production remains fast and scalable
• Own the lifecycle experimentation program: design A/B tests across subject lines, copy, timing, and flow logic; analyze results rigorously; and report on what is truly driving conversion, retention, and LTV
• Monitor funnel performance proactively and translate insights into roadmap recommendations; identify drop-off patterns, onboarding friction, and engagement gaps, and advocate for product improvements with the PM team
• Close the feedback loop between member behavior and content strategy by analyzing replies, unsubscribe signals, and engagement data to surface qualitative insights that inform product, clinical, and content messaging
• Ensure all lifecycle communications meet HIPAA and healthcare compliance requirements, with a strong understanding of how to communicate sensitively in a regulated health context
• Collaborate cross-functionally with product, engineering, clinical, and content teams to ensure lifecycle is fully integrated into the member experience

What You'll Bring:

• 5–8 years of experience in lifecycle marketing, with meaningful time in DTC health, wellness, or similarly trust-sensitive and regulated consumer categories
• Deep fluency across the full DTC lifecycle funnel: acquisition nurture, abandoned checkout/consultation, post-purchase onboarding, win-back, loyalty, and healthcare-specific journeys such as Rx management, refill reminders, and clinical program engagement
• Braze power user experience required: you’ve built complex canvases, multi-step event-triggered flows, Liquid logic personalization, A/B experiments, and segmentation yourself—not just managed others who have
• Strong technical and data fluency: you can read event schemas, write trigger specs, cross-reference tracking plans, and troubleshoot flow issues without translation
• Experience leading lifecycle for new product or program launches, not just maintaining existing flows
• Strong product instincts: you synthesize lifecycle insights into roadmap recommendations and can engage effectively with PMs on product direction
• Working knowledge of email deliverability, list hygiene, and domain authentication, with an understanding of scaling risks and prevention strategies
• HIPAA-aware and healthcare-savvy, with an ability to communicate appropriately in regulated health contexts without prompting
• Comfortable using AI tools to accelerate copy drafting and design iteration, producing outputs that require light editing rather than full rewrites
• Strong analytical instincts: you own lifecycle performance reporting, distinguish signal from noise, and build clear cases for investment decisions
• Familiarity with Mixpanel for funnel analysis strongly preferred
• Working knowledge of Customer.io strongly preferred

The base salary range for this role is $136,000 - $160,000 per year. You will also be entitled to receive equity and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.

This role requires active work authorization in the US.