TAG Software Group is seeking a Senior Marketing Manager with strong experience in B2B SaaS and/or EHSQ software, capable of owning positioning, messaging, competitive analysis, and go-to-market strategy across multiple product lines. This role owns the full end-to-end marketing lifecycle from brand awareness and demand generation through to pipeline acceleration and revenue enablement. The successful candidate will be accountable for driving measurable growth across the portfolio. You will translate customer needs, regulatory requirements, and market insights into clear value propositions that resonate across industries such as manufacturing, construction, energy, logistics, and other sectors reliant on Environmental, Health, Safety & Quality compliance. This is a high-impact role supporting product launches, sales enablement, cross-sell opportunities, and the evolution of TAG’s EHSQ brand presence.ABOUT TAG SOFTWARE GROUP:TAG Software Group is a team of experienced investors and operators dedicated to acquiring, enhancing, and growing mission-critical software companies serving SMB, enterprise, and public sector customers. Founded as part of Valsoft Corporation, TAG provides a permanent home for software companies we don’t buy to sell. Our focus is on long-term partnerships that protect your legacy, employees, and customers.Our in-house team delivers an efficient, transparent, and seller-friendly process, ensuring speed and certainty of close. Once part of TAG, your company gains access to proven best practices, dedicated value-creation resources, and the extended ecosystem of our sister companies, including proprietary in-house technology such as ValPay and Sadie AI helping your business reach the next level.KEY RESPONSIBILITIES: Own the end-to-end product marketing strategy including market research, competitive intelligence, customer insights, and positioning.Lead go-to-market planning and execution for new product launches, major feature updates, and EHSQ product expansions.Partner closely with Product, R&D, and UX to inform feature prioritization and provide usability and customer-feedback-driven recommendations.Build and continuously refine messaging architecture for EHSQ products, including environmental compliance tools, incident management, audits/inspections, and quality workflows.Create sales enablement collateral, including playbooks, demo scripts, one-pagers, pitch decks, and objection-handling assets.Develop product focused content such as technical explainers, demo videos, workflows, use case guides, and industry-specific value propositions.Support partner programs and cross-sell strategies across TAG’s portfolio companies.Work with GTM teams to execute multi-channel product marketing campaigns (email, paid ads, LinkedIn, web).Analyze performance metrics and continuously optimise product marketing effectiveness.Act as the voice of the customer internally, representing EHSQ user needs, industry regulations, and operational realities.Develop and execute integrated multi-channel marketing campaigns to generate qualified pipeline and support revenue growth.Define, track, and optimise key marketing KPIs including MQLs, SQLs, conversion rates, pipeline contribution, and campaign ROI.Perform other related duties as required.RequirementsProven B2B product marketing experience within software, ideally EHSQ, compliance, risk, or operational SaaS.Demonstrated ownership of full go-to-market strategy, from planning through execution.Strong command of product positioning, messaging frameworks, and category development.Experience collaborating with Product, R&D, UX, and technical teams.Hands-on experience developing sales enablement, technical collateral, and product demos.Experience launching new products, modules, or brands.Strong analytical, communication, and storytelling skills for both technical and commercial audiences.Ability to operate across multiple products and business units simultaneously.QUALIFICATIONS:Experience with EHSQ, compliance, risk, operations, or regulatory software.Background working with environmental, safety, or quality management workflows.Proficiency with Adobe Creative Suite and working knowledge of Figma.Hands-on use of AI tools for content creation, research, and workflow automation.Experience producing demo videos, product walkthroughs, and technical explainers.Solid understanding of marketing analytics and product performance metrics.Strong aptitude for quickly learning new enterprise applications and technical environments.BenefitsCompetitive salary aligned to experience and market.Fully remote or hybrid flexibility depending on location.High ownership and autonomy across product marketing initiatives.Opportunity to work directly with leadership in a fast-paced environment.Access to advanced AI and automation tools.Role with meaningful impact across multiple software business units.Fast-growing environment with strong long-term career development potential.#TagSoftwareGroup
TAG Software Group is seeking a Senior Marketing Manager with strong experience in B2B SaaS and/or EHSQ software, capable of owning positioning, messaging, competitive analysis, and go-to-market strategy across multiple product lines. This role owns the full end-to-end marketing lifecycle from brand awareness and demand generation through to pipeline acceleration and revenue enablement. The successful candidate will be accountable for driving measurable growth across the portfolio. You will translate customer needs, regulatory requirements, and market insights into clear value propositions that resonate across industries such as manufacturing, construction, energy, logistics, and other sectors reliant on Environmental, Health, Safety & Quality compliance. This is a high-impact role supporting product launches, sales enablement, cross-sell opportunities, and the evolution of TAG’s EHSQ brand presence.
ABOUT TAG SOFTWARE GROUP:
TAG Software Group is a team of experienced investors and operators dedicated to acquiring, enhancing, and growing mission-critical software companies serving SMB, enterprise, and public sector customers. Founded as part of Valsoft Corporation, TAG provides a permanent home for software companies we don’t buy to sell. Our focus is on long-term partnerships that protect your legacy, employees, and customers.
Our in-house team delivers an efficient, transparent, and seller-friendly process, ensuring speed and certainty of close. Once part of TAG, your company gains access to proven best practices, dedicated value-creation resources, and the extended ecosystem of our sister companies, including proprietary in-house technology such as ValPay and Sadie AI helping your business reach the next level.
KEY RESPONSIBILITIES:
- Own the end-to-end product marketing strategy including market research, competitive intelligence, customer insights, and positioning.
- Lead go-to-market planning and execution for new product launches, major feature updates, and EHSQ product expansions.
- Partner closely with Product, R&D, and UX to inform feature prioritization and provide usability and customer-feedback-driven recommendations.
- Build and continuously refine messaging architecture for EHSQ products, including environmental compliance tools, incident management, audits/inspections, and quality workflows.
- Create sales enablement collateral, including playbooks, demo scripts, one-pagers, pitch decks, and objection-handling assets.
- Develop product focused content such as technical explainers, demo videos, workflows, use case guides, and industry-specific value propositions.
- Support partner programs and cross-sell strategies across TAG’s portfolio companies.
- Work with GTM teams to execute multi-channel product marketing campaigns (email, paid ads, LinkedIn, web).
- Analyze performance metrics and continuously optimise product marketing effectiveness.
- Act as the voice of the customer internally, representing EHSQ user needs, industry regulations, and operational realities.
- Develop and execute integrated multi-channel marketing campaigns to generate qualified pipeline and support revenue growth.
- Define, track, and optimise key marketing KPIs including MQLs, SQLs, conversion rates, pipeline contribution, and campaign ROI.
- Perform other related duties as required.
Requirements
- Proven B2B product marketing experience within software, ideally EHSQ, compliance, risk, or operational SaaS.
- Demonstrated ownership of full go-to-market strategy, from planning through execution.
- Strong command of product positioning, messaging frameworks, and category development.
- Experience collaborating with Product, R&D, UX, and technical teams.
- Hands-on experience developing sales enablement, technical collateral, and product demos.
- Experience launching new products, modules, or brands.
- Strong analytical, communication, and storytelling skills for both technical and commercial audiences.
- Ability to operate across multiple products and business units simultaneously.
QUALIFICATIONS:
- Experience with EHSQ, compliance, risk, operations, or regulatory software.
- Background working with environmental, safety, or quality management workflows.
- Proficiency with Adobe Creative Suite and working knowledge of Figma.
- Hands-on use of AI tools for content creation, research, and workflow automation.
- Experience producing demo videos, product walkthroughs, and technical explainers.
- Solid understanding of marketing analytics and product performance metrics.
- Strong aptitude for quickly learning new enterprise applications and technical environments.
Benefits
- Competitive salary aligned to experience and market.
- Fully remote or hybrid flexibility depending on location.
- High ownership and autonomy across product marketing initiatives.
- Opportunity to work directly with leadership in a fast-paced environment.
- Access to advanced AI and automation tools.
- Role with meaningful impact across multiple software business units.
- Fast-growing environment with strong long-term career development potential.
#TagSoftwareGroup
Valsoft was founded in 2015 in Montreal, Canada. Our focus is to acquire and grow vertical market software businesses that provide mission-critical solutions in their respective niche markets. So far, we have acquired over 100+ businesses, and we have over 3,000 employees across 20+ countries. In 2023, Valsoft was named as one of the Best Workplaces in the Financial Services Industry by Great Place to Work®.
Valsoft was founded in 2015 in Montreal, Canada. Our focus is to acquire and grow vertical market software businesses that provide mission-critical solutions in their respective niche markets. So far, we have acquired over 100+ businesses, and we have over 3,000 employees across 20+ countries. In 2023, Valsoft was named as one of the Best Workplaces in the Financial Services Industry by Great Place to Work®.
