Senior Manager, Marketing Attribution

103644278

New York, NY · New York · United States

Posted Jul 16, 2026

Other
Lume - Growth Marketing

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Job description

About Lume and Mando

Founded in 2017, Lume is a transformative personal care brand on a mission to normalize body odor beyond pits and provide people with outrageously effective solutions so they don’t have to think twice about odor. We are pioneers of the whole body deodorant category, with a portfolio of odor-blocking products including anti-perspirants, aluminum-free deodorants, body washes, body creams, cleansing bars and laundry sprays. Lume products are OB/GYN developed, made with skin-safe ingredients that are gentle enough for the most sensitive parts and often referred to as “life-changing” by our customers. In late 2022, we launched a men’s line called Mando, bringing our expertise to the men’s personal care category. From whole body deodorants to body washes, our product offerings arm men with the confidence to show up as their best selves as they move about their busy day.

Lume and Mando are part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, Mando, and Coterie. Driven by a mission to “Create Things People Like More,” the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date.

We build brands that move fast and think big — and we hire people who are curious about AI, willing to experiment with it in their day-to-day work, and excited to accelerate what's possible. We prioritize giving our team the tools, training, and space to build real fluency, so you grow alongside the technology and help shape how we use it.

Here's what you'll do

Serve as a strategic thought partner to Marketing, Finance, and Executive Leadership, helping shape business decisions
Own the analytical inputs, methodologies, and decision frameworks that inform high-impact cross-functional processes including marketing budget allocation, demand planning, and financial forecasting.
Lead the interpretation of Marketing Mix Models (MMM), incrementality studies, and other attribution methodologies to develop a holistic view of marketing performance.
Advise leaders on the strengths, limitations, and appropriate application of different marketing measurement approaches, ensuring decisions account for uncertainty rather than false precision.
Translate complex and imperfect data into clear, compelling narratives that drive alignment and action across technical and non-technical stakeholders.
Partner closely with Marketing, Finance, and Analytics teams to evaluate investment opportunities, identify growth drivers, and recommend where incremental marketing dollars should be deployed.
Develop hypotheses, pressure-test assumptions, and proactively identify opportunities and risks
Build lightweight analytical models, scenarios, and "napkin math" to rapidly evaluate business decisions and communicate tradeoffs.
Champion measurement best practices while balancing analytical rigor with the realities of making timely business decisions.
Become a trusted advisor across the organization on marketing measurement, attribution, forecasting, and marketing performance.

Background & Experience

Significant experience in marketing analytics, marketing attribution, growth analytics, or marketing strategy.
Deep expertise with Marketing Mix Modeling (MMM), incrementality, and modern marketing attribution methodologies.
Strong understanding of the tradeoffs, assumptions, and limitations of various attribution approaches, and the judgment to know when each should (or should not) be used.
Strong business acumen and familiarity with the metrics that drive executive decision-making, including:

Marketing KPIs (ROAS, ROI, CPM, CPC, CPA, incrementality, etc.)
Financial KPIs (gross revenue, net revenue, gross margin, contribution margin, EBITDA, profitability)
Business KPIs (LTV, CAC, LTV:CAC, AOV, retention, payback period, customer economics)

Solid understanding of statistics and uncertainty in marketing measurement. While this is not a data science role, you should be comfortable discussing statistical concepts with technical partners and incorporating uncertainty into recommendations.
Exceptional communication skills with the ability to simplify complex analyses into compelling business narratives and actionable recommendations.
Highly proficient in Google Sheets and comfortable building quick analyses, business cases, forecasts, and decision models without relying on sophisticated tooling.
Experience working cross-functionally with Marketing, Finance, and Executive Leadership.
Programming experience (SQL, Python, R, etc.) is not required, though SQL experience is valuable. This role is focused on business leadership and analytical judgment rather than data engineering or model development.

Values that might describe you

You naturally think like an owner and proactively identify opportunities instead of waiting for direction.
You have conviction, but not ego. You're willing to form opinions, make recommendations, and commit to decisions while remaining open to changing your mind when new evidence emerges.
You are comfortable making decisions with imperfect information and understand that uncertainty is an unavoidable part of marketing measurement.
You value action over analysis paralysis and recognize that a timely 80% answer is often more valuable than a perfect answer delivered too late.
You enjoy challenging assumptions—including your own—and are comfortable respectfully pushing back when the data tells a different story.
You care more about helping the business make better decisions than about being "right."
You communicate with clarity, influence through trust, and know how to tailor your message for executives, marketers, finance partners, and technical teams alike.
You are intellectually curious and constantly seek to improve how the organization measures, understands, and invests in growth.

Benefits and perks

Medical, dental, and vision coverage
401k match
Equity in Mammoth Brands
Flexible time off and working hours
L&D stipend
4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
Free products from our family of brands

The Mammoth Brands' working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday. Can’t forget the free products and the opportunity to have some meetings without Zoom!

We can’t quantify all of the intangible things we think you’ll love about working at Mammoth Brands, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $142,400-$175,000, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.

Mammoth Brands is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Mammoth Brands is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Mammoth Brands' commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

If visa sponsorship is required for work authorization, please note that Mammoth Brands in collaboration with immigration counsel will manage and submit all necessary legal filings on behalf of the candidate.