Senior Manager, Marketing Campaigns

Job description

[**CoderPad**](https://coderpad.io/)**'s mission is to create a more inclusive and strong tech community.** **How?** By improving the technical interviewing experience with tools that allow for standardization and consistency, while reducing bias and increasing equality of opportunity. We are looking for a Senior Manager of Marketing Campaigns to join our Marketing Team. As the global leader in the technical interview space (4,000+ customers in 165+ countries) it is our goal as a Marketing team to *drive awareness and demand for our technical hiring platform and support our GTM teams.* **What does a** **Senior Manager, Marketing Campaigns** **at CoderPad do?** **Own the campaigns that drive the quarter.** You'll develop the narrative and creative direction that our demand gen and events programs get built around, so every campaign has a real story behind it instead of generic messaging. Manage, share, align everyone to the campaign calendar that drives content themes for all channels. **Write and build the assets that differentiate us.** Take CoderPad's positioning and turn it into thought leadership, campaign content, educational assets and bottom of funnel offers that customers and prospects actually want to consume, you're hands-on in the writing and building, not just setting direction for someone else to execute. **Run our awareness channels.** Organic social, podcasts, PR, and influencer/partnership content are yours to build and grow, with the goal of expanding how many of the right people know who CoderPad is, how many accounts are warm, and prepping audiences for demand. **Set the brand bar everyone else builds from.** Tone, voice, and visual consistency across every asset the company puts out — you're the reference point when someone asks "does this sound like us?" **Partner closely with Demand Generation, Events, and Product Marketing.** You won't run their channels, but your work is the raw material theirs runs on, from thought leadership to compelling bottom of funnel offers that really convert, and for sales enablement content specifically, you're a partner and reviewer alongside Product Marketing to make sure it holds together with everything else CoderPad is saying. This role reports to our VP, Marketing. This role is located in North America and works on eastern time. ### What you'll be doing: - You will be consistently shipping full-funnel campaigns, at minimum 3 per quarter, not fragmented one-off assets - You will build every campaign to be trackable from the start, so performance can actually be attributed rather than assumed - You will test and optimize, you will revisit what has been shipped and make adjustments as needed based on what you find. - You will ensure CoderPad has a consistent, recognizable point of view in a crowded technical hiring category - You will create content output that is a genuine asset for Demand Gen, Events, and Sales — not a bottleneck - You will create brand awareness and share of voice improve against competitors - You will build a content engine that does not depend on last-minute scrambles for every campaign. They will be well planned, thought out and executed. ### What you should bring: - 5-8+ years in B2B SaaS marketing - A track record of building successful, full-funnel campaigns - Sharp, plain writing instincts - you can spot corporate or AI-sounding copy and fix it - A strong point of view on what's good - you can look at two competent pieces of content and say which one actually works, and why - Experience operating as a senior individual contributor - Backbone paired with coachability - you push back when you think Demand Gen (or your manager) has it wrong, but you take direct feedback without getting defensive and move fast on it - Comfort owning measurement of messages and formats, you care, and know, which narrative, headline, or format is actually landing and what you need to adjust.