Senior Manager, Marketing - Fragrances (Elizabeth Arden)

Job description

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day. Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand. Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skincare, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more. We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers. We are Revlon, together, transforming beauty. **This role is a Hybrid Role:** Employees are expected to work from our New York City office 3 days per week and may work remotely the remaining days. **Overview:** The Senior Manager, Marketing – Fragrance is a franchise business owner within the US Elizabeth Arden Brand Marketing team. This role has full end-to-end ownership of US marketing strategy, budget management, and execution for the Elizabeth Arden Fragrance franchise. In addition to the Fragrance franchise, this role owns promotional product programming (sets, GWP, and value offers) across both Fragrance and Skincare — a cross-franchise responsibility that reflects the relative size of the Fragrance business and ensures smart use of this role's capacity. The Senior Manager reports directly to the Marketing Director, and partners closely with Sales, Direct-to-Consumer (D2C), and Education & Merchandising to drive commercial performance and brand equity for the Fragrance portfolio. This is a deliberately focused role — scoped to enable deep franchise ownership, faster decision-making, and full accountability for one business plus a defined cross-category workstream. The Senior Manager owns the Fragrance marketing budget end-to-end, from annual planning and allocation through in-market investment decisions and ROI tracking. At the senior manager level, the role is expected to operate with a high degree of independence, bring a strong point of view, proactively identify and solve business issues, and translate strategy into effective market action within its defined scope. Unlike a broad senior marketing leadership role that spans multiple categories at a strategic level, this position is architected around execution excellence and franchise mastery within a clearly defined scope. **Responsibilities:** **Franchise Strategy & Business Ownership** - Own the full US marketing strategy for the Elizabeth Arden Fragrance franchise, from annual planning through in-market execution. - Serve as the primary US business owner for Fragrance — accountable for commercial performance, brand positioning, and portfolio health. - Develop and manage annual marketing plans, including budget allocation, channel priorities, and ROI targets. - Provide strategic input on pricing, forecasting, and new product feasibility for the Fragrance category. - Manage key relationships with the Director, US Marketing and other cross-functional leaders to align on shared resources, brand-level priorities, and enterprise initiatives. **Go-to-Market Execution** - Build and execute 360° launch plans for Fragrance new product introductions in partnership with IMC cross-functional teams (Digital/Social, PR/Influencer, Media, E-commerce, Retail Experience). - Lead development of in-store and digital communications for the Fragrance franchise, including planogram support, gondola graphics, and display assets. - Partner with Trade Marketing to recommend and implement retail strategies that drive sell-through for Fragrance. - Collaborate with the Retail Execution team to ensure Fragrance is appropriately and compellingly represented at the wall and in-store. - Support new door openings and retailer launches with bespoke Fragrance marketing programs. **Consumer, Category & Competitive Intelligence** - Conduct ongoing analysis of the US Fragrance competitive landscape, identifying threats, opportunities, and white space. - Leverage consumer insights, Circana data, and retail performance data to develop strategic recommendations and course-correct as needed. - Monitor Fragrance franchise performance against KPIs; present findings and recommendations to senior leadership. - Communicate US Fragrance market needs to Global Marketing teams; ensure US requirements are reflected in global planning. **Promotional Product Programming (Cross-Franchise)** - Own the development and execution of promotional product programming — including gift sets, GWP (gift-with-purchase), and value offers — across both the Fragrance and Skincare franchises. - Partner with Global Marketing and Product Development to ensure promotional assortments meet US market needs, retail requirements, and margin targets. - Collaborate with Trade Marketing and Sales to align promotional offers with key retail windows, seasonal moments, and account-specific opportunities. - Track performance of promotional SKUs; provide post-program analysis and recommendations to inform future planning. - Coordinate with the Director of Skincare on Skincare promotional programming to ensure consistent execution standards and cross-franchise alignment. **Cross-Functional Collaboration** - Act as the Fragrance franchise lead in cross-functional meetings and planning processes, bringing a clear point of view and recommendations to inform decisions. - Partner closely with the Director of Skincare to share workload on brand-level tentpole events, national in-store programs, and cross-franchise coverage as needed. - Work with Sales and D2C partners to create bespoke strategies by retailer and channel for the Fragrance business. - Partner with Education & Merchandising to ensure Fragrance storytelling is consistent across all consumer touch points. - Maintain and monitor project timelines; follow up with cross-functional stakeholders on an ongoing basis and proactively identify risks, solve problems, and recommend course corrections. **Team & Reporting** - Dotted-line relationship with the Assistant Marketing Manager, who provides shared execution support across Fragrance and Skincare franchises. - Participates in brand and category team meetings, research initiatives, and business reviews. **Qualifications:** **Required** - 7+ years of experience in brand marketing or marketing management, with demonstrated ownership of a product category or business franchise. - Experience in beauty, personal care, fragrance, or luxury consumer goods strongly preferred. - Proven ability to develop and execute 360° marketing plans independently, from strategy through in-market activation, with demonstrated ownership and accountability for key business outcomes. - Strong analytical skills; experience with Nielsen, retail performance data, and consumer insights. - Collaborative working style with the ability to manage key relationships, influence cross-functional teams and senior stakeholders, and bring a credible point of view without direct authority. - Excellent written and verbal communication skills; experience presenting to senior leadership. - Proficiency in Excel and PowerPoint; experience with financial planning and volume forecasting. - Bachelor's degree in Marketing, Communications, Business, or related field. **Preferred** - Experience marketing in the Fragrance or prestige beauty category. - Familiarity with luxury/prestige retail channels (Department Stores, Specialty, D2C, Amazon/Pure Players). - Experience working with global brand teams and translating global strategy for the US market. **Core Competencies** - Franchise ownership & commercial accountability - Strategic thinking, strong point of view & category leadership - 360° execution excellence - Consumer & competitive insight generation - Cross-functional partnership & influence - Proactive problem solving & independent decision-making #LI-CH2 #LI-Hybrid **Revlon is unable to sponsor or transfer employment visas for this role; candidates must be legally authorized to work in the United States without current or future visa support.** The base pay range for this position is $120,000 - $150,000 / year; however base pay offered may vary depending on skills, experience, job-related knowledge, and geographic location. Certain positions may also be eligible for short-term incentives as part of total compensation. Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy and company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled). Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc. Employees are also able to enroll in our 401k Retirement Savings Plan. Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year. Vacation will depend on role. 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