Senior Manager, NAMER Industry Partnerships & Field Marketing

Job description

We are looking for a Senior Manager, NAMER Industry Partnerships & Field Marketing to lead Procore’s Industry Partnerships and Field Marketing teams. In this role, you will lead the execution of high-impact field marketing programs and industry partnerships that support Procore’s business priorities, drive pipeline and revenue, and deepen relationships with priority customers, prospects, and industry stakeholders. You will lead a team of Industry Partnerships and Field Marketing, setting clear priorities, developing talent, and ensuring both teams operate as strategic partners to the business. You will also build and manage key industry relationships and guide the execution of Procore-hosted experiences, regional programs, industry activations, and strategic partnerships. A critical part of this role is serving as a strategic partner to Sales leadership. You will work closely with Sales to understand business priorities and marketing needs, then help orchestrate the right cross-functional marketing support across integrated campaigns, product marketing, brand, ABM, customer marketing, enablement, and other channels. This role requires someone with broad B2B marketing fluency who can connect business needs to the right marketing approach and effectively navigate across teams. A successful Senior Manager, Industry Partnerships & Field Marketing will be an experienced people leader, commercially minded marketer, and strong relationship builder who can operate across Sales, Marketing, Customer Success, and external industry partners. You will bring strong executive presence, sound marketing judgment, and the ability to translate business priorities into coordinated programs and measurable outcomes. This position will report to the Director, Growth & Integrated Marketing, Global Strategic and Enterprise, NAMER, and will be based in Austin, TX. We’re looking for someone to join us immediately. What you’ll do: Lead, coach, and develop the NAMER Field Marketing team, establishing clear priorities, operating rhythms, and performance expectations in alignment with business objectives, pipeline and revenue goals Serve as a strategic partner to Sales leaders by understanding sales priorities, identifying marketing needs, and orchestrating the right cross-functional teams and omnichannel support Develop Procore’s strategy for building and growing long-term relationships with construction industry associations, trade organizations, and strategic industry partners that extend beyond sponsorships to include co-marketing, thought leadership, education, industry insights, executive engagement, events, etc. Guide the strategy and execution of Procore-hosted experiences, including dinners, hospitality events, regional programs, and industry activations Partner closely with Sales, Customer Success, ABM, Exec Programs, Solutions Engineering, Customer Marketing, Product Marketing, Partner Marketing, Corporate Events, Campaigns, and other stakeholders to deliver an integrated field marketing strategy that drives pipeline, accelerates opportunities, increases account engagement, and supports customer growth Own budget prioritization, performance measurement, and optimization across field and industry investments, using data to evaluate impact and inform future decisions. Establish frameworks for measuring partnership and field marketing impact including revenue influence, sourced opportunities, target account engagement, pipeline generation and acceleration, brand impact, and relationship health Represent Procore with senior industry leaders, association executives, customers, partners, and other external stakeholders at key industry meetings and events What we’re looking for: 8+ years of experience across Industry Partnerships, Field Marketing, Event Marketing, Partner Marketing, Integrated Marketing or related B2B marketing functions 4+ years of people leadership experience with a demonstrated ability to lead, coach, and develop experienced individual contributors and high-performing teams Proven experience building and managing strategic external partnerships, ideally with industry associations, trade organizations, or other complex partner organizations Broad B2B marketing experience beyond field and events, with working knowledge of integrated campaigns, demand generation, brand, product marketing, ABM, customer marketing, and sales enablement, and the ability to determine when and how to engage each function Strong commercial and marketing judgment with the ability to translate high-level business objectives and Sales needs into clear strategies, programs, investment priorities, and measurable outcomes, while engaging the right cross-functional experts and influencing across complex organizations without direct authority Strong executive presence and exceptional written, verbal, presentation, negotiation, and relationship-building skills, with the ability to establish credibility with senior Sales leaders, executives, customers, and external industry stakeholders Strong financial and operational acumen with experience managing budgets, contracts, vendors, and complex portfolios, plus the ability to operate effectively in ambiguity, establish priorities, quickly learn the construction technology ecosystem, use core marketing and sales tools, and travel approximately 30–40% for critical business needs and team events Proficiency in Salesforce, Google Suite, Goldcast, Outreach, Atlassian, Jira, Seismic, Tableau, Marketo Engage ideal Additional Information Base Pay Range: 101,600.00 - 139,700.00 USD Annual This role may also be eligible for Equity Compensation and/or Bonus Incentive Compensation. Procore is committed to offering competitive, fair, and commensurate compensation. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location. For Los Angeles County (unincorporated) Candidates: Procore will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act. A criminal history may have a direct, adverse, and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. appropriately managing, accessing, and handling confidential information including proprietary and trade secret information, as well as accessing Procore's information technology systems and platforms; 2. interacting with and occasionally having unsupervised contact with internal/external customers, stakeholders, and/or colleagues; and 3. exercising sound judgment.