Senior Manager of Funnel Performance & Optimization

Job description

About the Department Our Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight. We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results. We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us? The Position Every month, consumers enter the journey with clear intent and then encounter friction across access, prescription, fulfillment, onboarding and ongoing engagement. This role exists to identify where the biggest opportunities are, mobilize the right teams against them, and prove what improves conversion. The Senior Manager, Funnel Performance & Optimization owns the performance of the consumer funnel. You will define how progression is measured, identify and quantify the most important drop-off points, size the opportunity behind them, and build the prioritized optimization agenda that focuses the organization on the highest-value problems. This is a growth and conversion role inside the business, not an analytics, journey-design or behavioral-science role. Insights & Analytics provides the data, infrastructure and analytical expertise. Journey Design and Behavioral Science help diagnose consumer friction and design the interventions most likely to address it. You connect those capabilities to business performance: defining the problem, establishing the opportunity and success measure, prioritizing what gets tackled, coordinating experimentation across execution teams, and determining whether the intervention worked. Success means creating a disciplined cycle of measure, prioritize, diagnose, test, learn and improve, and continuously raising the performance of the end-to-end consumer funnel. Relationships Reports to the Director of Customer Experience & Conversion Excellence. This is an individual-contributor role that leads analytics and experimentation workstreams and manages related vendors it has no direct reports. Works with Insights & Analytics, martech, Omnichannel, brand teams, MAPA, IT and Digital, and Finance. Essential Functions Own Funnel Performance : Define and maintain the end-to-end funnel, stages and business KPIs across consumer intent, access, prescription, fulfillment, onboarding and sustained engagement. Establish a clear view of how consumers progress and where performance is changing. Identify and Size Opportunities : Find the most significant points of drop-off and friction, quantify the consumer and business opportunity behind them, and distinguish meaningful conversion opportunities from noise. Prioritize the Optimization Agenda : Maintain a prioritized funnel optimization roadmap based on expected impact, confidence, urgency and effort. Create clarity on which problems the organization should address first and why. Translate Opportunities into Actionable Briefs : Turn identified funnel opportunities into clear briefs for Journey Design, Behavioral Science, CRM, App & Web, Membership, brand, access and other execution teams, defining the performance problem, target behavior, opportunity size, hypothesis and success measure. Lead the Experimentation Portfolio : Own the conversion experiment backlog, prioritization, measurement approach and performance readout. Partner with Journey Design, Behavioral Science and channel owners on intervention and test design, ensuring experiments have clear hypotheses, appropriate rigor and actionable results. Mobilize Cross-Functional Execution : Work across teams that own different stages and consumer surfaces to move priority interventions into execution, clarify ownership and dependencies, create momentum, and escalate barriers when required. Connect Demand to Conversion : Partner with brand and Omnichannel teams to understand the quality and intent of incoming demand and ensure acquisition activity connects to consumer experiences that support progression through the funnel. Measure Impact and Reprioritize : Determine whether interventions produced meaningful improvement, separate correlation from impact where possible, capture learnings from both successful and unsuccessful tests, and continuously redirect effort toward the highest-return opportunities. Create Performance Visibility : Establish a regular view of funnel performance for CMES leadership that shows where performance is improving or declining, the opportunities currently being addressed, what has been learned, and what the organization should do next. Physical Requirements 20-30 % overnight travel required and based out of our Plainsboro, NJ HQ. Qualifications Bachelor's degree in Business, Marketing, Analytics or related field; master's degree preferred 6+ years in growth, conversion-rate optimization, performance marketing or lifecycle marketing, with direct ownership of a funnel metric (activation, conversion or retention) Demonstrated track record moving a conversion metric - you can say by how much, on what, and how you knew Hands-on experimentation: you have designed, launched and read a high volume of tests, and shut down the ones that did not work Fluent with product and web analytics and experimentation platforms; comfortable in SQL or working through analysts to get answers quickly Experience prioritizing a backlog by opportunity size, with a model you can show Experience with multi-step funnels involving third parties (payments, identity verification, insurance, prescriptions, onboarding) valued Pharmaceutical experience is not required. Growth experience from consumer technology, fintech, digital health, marketplaces, subscription or insurance industries is what this role needs. The base compensation range for this position is $120,000 to $171,000. Base compensation is determined based on a number of factors. This position is also eligible for a company bonus based on individual and company performance. Novo Nordisk offers long-term incentive compensation and or company vehicles depending on the position's level or other company factors. Employees are also eligible to participate in Company employee benefit programs including medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; employee assistance program; tuition reimbursement program; and voluntary benefits such as group legal, critical illness, identity theft protection, pet insurance and auto/home insurance. The Company also offers time off pursuant to its sick time policy, flex-able vacation policy, and paren-tal leave policy. We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long-term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and defeating diseases, and pioneering solutions that create change span-ning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today. Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations. If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications. We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long-term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and defeating diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today. Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations. If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.