Senior Manager of International Marketing

Job description

### Senior Manager, International Marketing **Reports to:** Head of International **Location:** North County San Diego, CA | Hybrid (3 days in office) ### About the Company Our client is an established global lifestyle and footwear brand with a strong heritage in the action sports and outdoor space. The brand is known for combining comfort, style, versatility, and innovation to create products designed for active lifestyles. With a significant international presence and continued growth across global markets, the company is seeking an experienced International Marketing Manager to help shape and execute its international brand strategy. ### Role Overview The Senior International Marketing Manager will lead international brand and go-to-market strategy across **35 distributor markets spanning 70 countries**, serving as the key liaison between headquarters and international distribution partners. This role will translate global brand strategy into localized market execution, drive distributor sell-in, lead product collaborations, and partner closely with Retail Marketing, Creative, Sales, Product, and E-Commerce teams across content, retail presence, digital initiatives, and global events. The ideal candidate is highly organized, collaborative, commercially minded, and comfortable managing multiple international markets and stakeholders simultaneously. ### Key Responsibilities **International Strategy & Distributor Partnerships** - Lead international brand and GTM strategy across 35 distributor markets and 70 countries. - Serve as the primary marketing liaison between headquarters and international distributors. - Translate global strategies into actionable local plans across marketing, product, retail, and e-commerce. - Coordinate seasonal marketing direction, campaign priorities, calendars, and product storytelling. - Review distributor marketing plans and guide partners on activations, PR, social media, ambassadors, and local events. - Identify international growth opportunities and support new market launches and transitions. - Manage international marketing budgets and prioritize investment based on ROI, business objectives, and brand impact. **Sell-In & Distributor Tools** - Develop and distribute seasonal sell-in tools, presentations, templates, and brand resources. - Build strategic sell-in decks for key products, franchises, and categories. - Provide international partners with early visibility into seasonal product initiatives and priorities. - Develop pitch materials highlighting product opportunities, market insights, and growth potential. **Content & Retail Marketing** - Partner with Creative and Brand teams to identify international content needs and support localized content development. - Support international trade shows and showroom initiatives. - Partner with Retail Marketing on visual merchandising, fixtures, POP, GWP, concept stores, and shop-in-shop initiatives. - Coordinate annual international fixture and POP programs alongside Sales, vendors, and distributors. **Global Events & Collaborations** - Support global brand meetings and international distributor programming. - Help develop and present international marketing strategy. - Lead international product collaborations from concept through launch, including development, timelines, GTM planning, execution, and post-launch analysis. **E-Commerce** - Partner with E-Commerce to bring digital exclusives and product priorities to international partners. - Share digital strategies, learnings, and best practices across international markets. - Support international e-commerce launches and ensure brand, product, and marketing readiness. ### Required Experience - 5+ years of experience in international marketing, brand marketing, or a related discipline. - Experience managing **international distributor and/or franchise partner relationships** strongly preferred. - Demonstrated ability to translate global brand strategy into market-specific execution. - Experience developing sell-in presentations, pitch decks, and marketing toolkits for external partners. - Cross-functional experience across Marketing, Sales, Creative, Product, and E-Commerce. - Consumer brand experience required; **footwear, apparel, action sports, outdoor, or adjacent lifestyle categories preferred**. - Experience managing marketing budgets across multiple markets. - Bachelor’s degree in Marketing, Business, International Business, or related field. - Ability to travel internationally as needed.