Senior Manager of Marketing Operations

Job description

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager of Marketing Operations based in the United States.** This is an exciting opportunity to lead marketing operations for a growing technology organization expanding its digital identity and transaction management solutions across enterprise markets. You will own the marketing technology ecosystem, lifecycle management, attribution strategy, and performance reporting that connect marketing investments to measurable business outcomes. Working closely with Revenue Marketing, Sales, Revenue Operations, and Finance, you will build scalable processes that improve efficiency, strengthen data quality, and accelerate pipeline growth. Your work will help leadership make informed decisions about marketing performance, budget allocation, and revenue forecasting. You will also drive innovation by implementing new technologies and AI-enabled workflows that enhance team productivity. This remote role offers the opportunity to shape the operational foundation of a scaling B2B SaaS business while contributing to a mission centered on digital trust, security, and innovation. ### Accountabilities - **Marketing Technology Management:** Own, optimize, and govern the marketing technology stack, including marketing automation platforms, CRM integrations, intent data, enrichment solutions, account-based marketing tools, and webinar and event platforms. Monitor technology adoption, performance, and costs to ensure the stack delivers measurable value. - **Lead Lifecycle Management:** Design and maintain lifecycle stages, lead scoring models, lead routing processes, and service-level agreements in collaboration with Sales and Revenue Operations to improve lead quality and conversion. - **Performance Reporting and Analytics:** Develop accurate, reliable dashboards that track pipeline contribution, conversion rates, sales velocity, channel performance, and other key marketing metrics for executive leadership and board-level reporting. - **Attribution and Marketing ROI:** Build and maintain multi-touch attribution models and marketing return-on-investment reporting to measure campaign effectiveness, inform budget allocation, and support revenue forecasting in partnership with Revenue Operations. - **Data Quality and Compliance:** Establish robust data governance practices, including enrichment, deduplication, data integrity, and compliance with applicable privacy and consent requirements. - **Campaign Operations and Budget Management:** Define and enforce standards for UTM tracking, campaign structures, program setup, and quality assurance. Partner with Finance to support marketing budget planning, monitoring, and reporting. - **Technology Innovation:** Assess and implement new marketing tools, automation capabilities, and AI-powered workflows that streamline processes, improve operational efficiency, and support business growth. - **Cross-Functional Collaboration:** Work closely with marketing, sales, revenue operations, and finance stakeholders to align processes, maintain consistent reporting, and ensure marketing operations supports broader commercial objectives. ## Requirements - **Professional Experience:** At least 7 years of experience in marketing operations, including 3 or more years in B2B SaaS environments with complex enterprise sales cycles. - **Marketing Technology Expertise:** Strong hands-on experience with marketing automation platforms such as HubSpot or Marketo, alongside Salesforce CRM administration, integration, and data management. - **Attribution and Reporting:** Demonstrated experience developing multi-touch attribution models, measuring marketing ROI, and building executive-level dashboards that translate complex data into actionable business insights. - **Analytical and Technical Skills:** Strong analytical capabilities, a systems-oriented mindset, and the ability to identify opportunities for process improvement through data-driven decision-making. - **Data Management and Governance:** Knowledge of data quality management, lead lifecycle design, campaign tracking standards, and privacy and consent requirements. - **Communication and Collaboration:** Excellent documentation, problem-solving, and communication skills, with the ability to collaborate effectively across marketing, sales, revenue operations, and finance teams. - **Preferred Qualifications:** Experience with SQL and business intelligence tools such as Looker, Tableau, or similar platforms. - **Additional Advantage:** Familiarity with account-based marketing programs and intent data platforms such as 6sense or Demandbase. - **Industry Experience:** Experience working in a regulated industry with stringent data privacy, security, and compliance requirements is a plus. - **Work Environment:** Ability to work effectively in a remote, cross-functional environment and participate in occasional travel for company events, team gatherings, industry conferences, and customer or partner meetings. ## Benefits - **Competitive Compensation:** Expected total cash compensation of $150,000–$215,000 per year, depending on skills, qualifications, experience, and location. - **Equity:** Opportunity to receive equity as part of the overall compensation package. - **Healthcare Coverage:** Medical, dental, and vision insurance. - **Financial Protection:** Life insurance, short-term and long-term disability coverage, and a 401(k) retirement plan with a 4% employer match beginning on the date of hire. - **Time Off:** Unlimited sick and vacation time, 14 paid company holidays, and a four-week sabbatical after five years of continuous full-time employment. - **Parental Leave:** 12 weeks of paid parental leave. - **Inclusive Health Benefits:** Health reimbursement arrangements supporting fertility treatments and gender-affirming care. - **Remote Work Support:** Monthly work-from-home stipend to support a productive remote working environment. - **Meals and Wellness:** Monthly meal credit through Grubhub and a monthly wellness reimbursement. - **Professional Development:** Dedicated professional development credit to support continued learning and career growth. - **Flexible Work Environment:** Remote-first working arrangements, with occasional travel for team and business events.