Senior Manager, Paid Acquisition

Job description

POSITION SUMMARY The Sr. Manager, Paid Acquisition owns paid channel strategy and budget allocation across search, paid social, display, video, and connected TV. This role is a core driver of Ship&Play's Direct B2C growth engine — building the acquisition machine that lets customers find and book with Ship&Play brands without a partner in the middle. The Sr. Manager sets bid strategy, audience segmentation, and testing priorities, and manages the day-to-day relationship with Ship&Play's paid media agency partner(s). KEY RESPONSIBILITIES Own paid channel strategy and full budget allocation across search, paid social, programmatic, video, and CTV in partnership with VP of Growth Marketing. Manage the paid media agency relationship, including evaluating channel specialization or consolidation as the program scales. Direct bid strategy, audience segmentation, and creative testing roadmaps in partnership with the agency. Report on CPA, ROAS, and paid channel contribution to revenue targets across the brand portfolio. Partner with Brand & Creative to brief and source paid creative assets that convert. Partner with Analytics, MarTech & AI Enablement on attribution modeling, audience data, and testing infrastructure. Support cross-sell acquisition strategy across ShipSticks, ShipCamps, and ShipSkis audiences in partnership with Lifecycle. Evaluate and pilot new paid channels and formats as the direct-to-consumer engine matures. Forecast and manage paid media spend within the marketing budget's acquisition allocation. DOMAIN EXPERTISE & QUALIFICATIONS 5+ years managing paid media budgets across search, social, and display/video, ideally including agency management. Strong command of bid strategy, audience segmentation, media mix modeling, and multi-touch attribution concepts. Comfortable managing a P&L-adjacent budget and defending ROI to leadership. Experience scaling a direct-to-consumer acquisition channel is a strong plus. About Ship Sticks Founded in 2011 with the brand Ship Sticks, we originally focused on offering a concierge experience for traveling golfers, alleviating the need to lug bulky, expensive, damage-prone gear like golf clubs onto airplanes. Over the years, the company has expanded its specialized services through additional sister brands, including Ship Skis and Ship Camps. Our next big brand offering is Ship&Play, where our goal is to make effortless travel a reality. Our white-glove services offer an affordable and reliable alternative to carrying, checking, and claiming luggage or other cumbersome items. Our family of brands specialize in hassle-free, door-to-door shipping of golf clubs, luggage, ski gear, and more across 180 countries worldwide. Where to find our brands: Ship&Play - ShipSticks - ShipSkis - ShipCamps - LuggageFree - ShipGo -