Senior Manager, Paid Search

Job description

**About Lunar Solar Group:** Lunar Solar Group is a high-impact advertising agency that collaborates with consumer-focused brands to identify growth opportunities and implement disruptive marketing strategies. We combine digital marketing expertise and a suite of creative services to help brands scale. As a globally recognized growth consultancy, technology studio, and full-service digital marketing agency, we solve complex growth challenges and build brands through proprietary technology, innovative strategy, channel expertise, and flawless execution. Lunar has built a track record of excellence across various verticals, including durable goods, consumer packaged goods, and SaaS. While highlighting potential growth opportunities for clients, Lunar itself continues to expand rapidly. **Our Culture** We’re a fast-moving, highly collaborative team of senior strategists, creatives, and technologists who push the boundaries of what performance creative can achieve. We value ownership, rigor, curiosity, and the confidence to challenge assumptions—with data. Working at Lunar means operating at a high bar. We celebrate wins, learn quickly from failures, and invest deeply in our people. Whether remote or hybrid, our team shows up as thoughtful partners to one another and trusted advisors to our clients. ## **Job Responsibilities:** **Technical:** - **Media Buying:** Demonstrates expertise in media buying, building, optimizing, benchmarking, measuring, and reporting on campaign performance within Google Ads and Microsoft Ads for DTC ecommerce businesses. - **Media Strategy:** Understands the various funnel stages and the messaging tactics needed to make an impact across each. - **Performance Monitoring:** Monitors and reports on key performance metrics, including conversion rates, CPA, and ROAS. Ensures that budgets are not exceeded. - **Blueprint Implementation:** Proficiently implements the Lunar Solar Group Google Ads blueprint for success and adopts all products when applicable. - **AI Enablement:** Effectively utilizes AI in day-to-day functions to improve efficiency, enhance decision-making, and drive innovation. **Client Success:** - **Client Onboarding:** Facilitates successful onboarding of new clients, develops initial digital marketing strategies, and ensures smooth transition to the junior team members. - **Client Relationship Management:** Builds and maintains strong client relationships, contributes to business development efforts, and advances the agency’s reputation and market position. Identifies opportunities and supports in the process to upsell additional marketing channels and agency lines of services to help clients advance their impact. **Qualifications:** - **Experience:** 3-6 years of in-platform experience with Google Ads. Bing is a plus. Experience working with DTC/ecommerce businesses is required - **Feed Management:** Experience optimizing product feeds - **Strategic Thinking:** Strong strategic thinking skills with the ability to develop and implement innovative digital marketing strategies. - **Analytical Skills:** Analytical skills with the ability to interpret large data sets and provide actionable insights. - **Communication:** Excellent communication skills, both verbal and written, with the ability to present complex information clearly and persuasively. A strong understanding of digital marketing, specifically in SEM advertising and specifically in the DTC ecomm space. **Preferred Qualifications:** - **Location:** U.S - 100% remote - **Experience:** Agency experience, working on multiple e-commerce brands at once with a strong emphasis on customer acquisition and brand growth through conversion tactics. - **Verticals:** Fashion, Beauty, and Wellness experience are a plus. - **SEO Knowledge:** SEO knowledge is a plus, but not required ## **Top Reasons You’ll Love It Here:** - Accelerated career growth and leadership opportunities. - Direct mentorship and collaboration with senior leaders across departments. - A talented, supportive, and passionate team that loves what we do. - Competitive benefits including 100% paid Medical, Dental, Vision, STD, LTD, and Life insurance. - 401K with company match. - Generous PTO and holidays, plus a day off during your birthday week!