(Senior) Manager Performance Marketing B2B (m/f/d)

Job description

Somewhere in a market of millions of companies sit the few thousand businesses that should be renting from SIXT. Finding them, at scale and before anyone else does, is what this job is about. As Senior Performance Marketing Manager B2B, you own the top of SIXT's B2B sales funnel and the budget behind it, globally, across every market that matters to us. SEA is our most important lead generation channel, and you run programmatic campaigns across the other paid media platforms alongside it. Your challenge is to turn that whole surface into one system: agentic workflows you build and run yourself, live feedback loops between what we spend and what turns into revenue, and sharper targeting every week. You own paid, and you help build the team that owns the full B2B journey from lead to retention. Join Team Orange in Lisbon! YOUR ROLE AT SIXT You own the strategy, the budget, and the results for B2B paid marketing across all business segments and all markets we sell in, with search advertising (SEA) as the primary channel and other paid media such as Meta, LinkedIn, display, and programmatic alongside it You find the right businesses in a very large market, building the segments, keyword and bidding logic, and the targeting that separate the accounts worth winning from the rest You work agentically by default, building, running, and supervising the AI workflows that carry the campaign load, including bid management, audience building, creative testing, and lead-quality feedback loops, built on SIXT's AI toolchain of MCP-connected tools and internal platforms such as SIXTgpt and Claude You make sense of our data and act on it, combining CRM records, lead enrichment, campaign and revenue data, deciding which KPIs actually matter for the business, and turning them into a budget, bidding, or targeting decision You decide where the money goes, allocating and forecasting spend across channels and markets against return on ad spend, profitability, and customer lifetime value, and against what SIXT needs strategically You own a reporting and alerting system that lets SIXT marketing steer rather than react, with alerts when something moves off trend, AI-generated recommendations, and automated workflows that act on them YOUR SKILLS MATTER Background You have run performance marketing at real scale in a fast-moving business, you have owned and steered marketing budgets, and you have been measured on what they returned. A B2B background is a plus but not a requirement Search expertise You have deep, current, hands-on expertise in SEA and Google Ads, and you know the console, dashboards, KPIs, and the daily working practice well enough to build agentic workflows on top of them and judge whether they are working AI fluency Your way of working is already agentic, AI is your default operating mode, you can design the logic behind a workflow and then build it, and you would rather spend a week automating something than a year doing it by hand Analytical depth You work from numbers, you are comfortable with attribution and with incrementality or lift measurement, and you can read sales data and turn it into a marketing steering decision on lead value, ideal customer profile, and segment quality Speed You get from an idea to a live test quickly, you read the result honestly, and you kill what does not work, because you would rather learn something this week than plan something perfect for next quarter Ownership and independence You run your area yourself, you take a problem, decide, move, and tell people what you did afterwards, and you know which decisions are worth escalating and which are simply yours to make WHAT WE OFFER The SIXT Lisbon Experience Two of Lisbon's most exciting hubs — Factory Lisboa in Beato and ARTs Lisboa in Parque das Nações — are where you'll find your new home base. Expect a fast-paced, international atmosphere where ideas flow freely, people genuinely look out for each other, and no two days feel quite the same Community & International Environment Join a truly global workplace with colleagues from many nationalities. Regular team events, community activities, and inspiring talks with internal and external speakers make our Lisbon hubs more than just an office Flexibility & Modern Work Setup Benefit from a hybrid working model with two office days per week and flexible working hours. Our modern offices are designed for collaboration while allowing you the flexibility to work in the way that suits you best AI at your fingertips From day one, you'll have access to Claude by Anthropic and SIXTgpt, SIXT's own AI platform, to supercharge your work. We invest in every team member's AI journey: encouraging experimentation, building knowledge, and making sure you're ahead of the curve Time Off & Wellbeing Enjoy 28 vacation days per year, an additional day off on your birthday, one volunteer day annually, and private health insurance that also covers your spouse and children free of charge Everyday Benefits Receive a yearly Coverflex allowance and a daily meal allowance to make life a little easier every day Employee Perks Get exclusive rates on all SIXT services, with special discounts extended to your family and friends. Because great perks are even better when you can share them About us: We are a globally leading mobility service provider with a revenue of €4.00 billion and around 9,000 employees worldwide. Our mobility platform ONE combines our products SIXT rent (car rental), SIXT share (car sharing), SIXT ride (taxi, ride, and chauffeur services), and SIXT+ (car subscription), giving our customers access to our fleet of 350,000 vehicles, the services of 4,000 cooperation partners, and around 5 million drivers worldwide. Together with our franchise partners, we are present in more than 110 countries at 2,000 rental stations. At SIXT, top-tier customer experience and outstanding customer service are our highest priorities. We believe in true entrepreneurship and long-term stability and align our corporate strategy with foresight. Get started with us and apply now!