Senior Manager, Product Marketing

Job description

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager, Product Marketing based in United States.** Lead regional product marketing initiatives focused on industrial solutions, new product introductions, and channel engagement. You will shape go-to-market strategies that connect innovative technologies with distributors, customers, and ecosystem partners. The role focuses on industrial applications including building automation, industrial automation, energy, HVAC, security, and emerging technologies. You will work closely with sales, product groups, business development, field application engineers, and solutions teams to drive market opportunities. Through workshops, customer engagement, and solution evangelism, you will help accelerate adoption and differentiate offerings in key segments. The position combines strategic planning, technical market knowledge, relationship building, and hands-on execution in a highly collaborative environment. You will also bring regional market insights into broader business planning and help shape future solution development. ### Accountabilities: - Develop channel engagement strategies and marketing plans aligned with product and solution release schedules, working closely with product groups, solutions teams, and sales. - Build and execute regional engagement plans across local distributor partners to increase awareness and adoption of new products and application-focused solutions. - Present new solutions and product introductions at distributor offices and lead workshops for distributors and customers. - Support the development of strategic relationships with key accounts and internal and external ecosystem partners. - Identify and guide solution-level and product-level opportunities across key industrial segments, including opportunities for differentiation. - Lead the promotion, positioning, and evangelism of application-focused solutions within the industrial market. - Champion strategic cross-business solution initiatives and help translate market needs into actionable opportunities. - Facilitate collaboration among business development, field sales, field application engineers, marketing, and business units. - Represent regional market perspectives in corporate planning and solution development activities. - Gather and communicate market intelligence to business units to support product, solution, and go-to-market decisions. **Requirements:** - Bachelor's degree in Engineering, Business, or a related field. - 6+ years of experience in business development, marketing, technical sales, or a closely related function. - Strong understanding of the industrial market, with relevant experience in building automation, industrial automation, energy, or similar sectors. - Demonstrated ability to follow up on leads, develop opportunities, and build lasting customer and partner relationships. - Strong strategic thinking and analytical capabilities, with the ability to translate market needs into business opportunities. - Excellent communication and presentation skills, with confidence engaging distributors, customers, and cross-functional stakeholders. - Ability to work effectively in a matrixed, cross-functional environment and influence stakeholders across multiple teams. - Strong ability to collaborate with sales, engineering, marketing, product, and business development organizations. **Benefits:** - Competitive benefits package offered alongside salary. - Opportunity to work with advanced semiconductor and embedded technology across industrial, infrastructure, automotive, and IoT applications. - Exposure to global teams, cross-functional business units, distributors, customers, and technology ecosystem partners. - Opportunity to contribute to solutions that support safer, healthier, greener, and smarter technologies. - Collaborative environment that encourages transparency, agility, innovation, global collaboration, and entrepreneurial thinking. - Opportunities to contribute to strategic solution development and influence future market initiatives.