Senior Manager, Programmatic

About The Role

The Senior Manager position reports directly in the APMEA Head of Programmatic. The role is responsible for overseeing the overall health and success of their respective account(s) and is expected to also contribute to supporting WPP Media’s broader Programmatic Practice. Within this role you’ll be responsible for owning the business relationship with your client, agency and team in addition to ensuring the successful delivery of programmatic campaigns. The primary responsibilities of the role include the management of the programmatic team and fostering strong relationships with respective digital agency counterparts, clients and external partners. The Senior Manager is also expected to be the team’s source of expertise and point of escalation for all aspects of the execution of a programmatic campaign including implementation, optimization and inventory and audience strategy.

While the role typically does not require day to day trading of campaigns as part of their normal responsibility, the expectation is that they should be able to do so if and when required.

Programmatic Senior Managers are typically responsible for overseeing the day-to-day workload, training and career development of a team of programmatic talents both onshore and offshore.

Responsibilities:

• Owning the business relationship for the account and driving growth of programmatic utilization and investment 

• Working directly with client and account leads to define the role of programmatic within a client’s digital strategy and create the frameworks to see it effectively executed 

• Working with client and delivery leads to manage client SOWs and staffing plans to ensure teams are appropriately resourced relative to volume of revenue, complexity and overall workload 

• Preparing and delivering presentations directly to clients or key agency stakeholders including QBRs, key campaign recaps and future planning initiatives 

• Educating clients and agency teams as the landscape evolves to ensure they are aware of new media opportunities that can be activated programmatically 

• Providing strategic partner recommendations to clients including DSP, Verification, and other similar platforms in conjunction with account leads 

• Leveraging relationships with platform, inventory and data providers to maximize their value specific to an account needs 

• Owning relationships and with members of the broader digital account teams including planning, investment, operations and analytics 

• Overseeing the management of campaigns to ensure they consistent meet or exceed client KPIs and acting as the team’s central point of expertise and escalation to address challenges as they rise

• Holding members of the team accountable to flawless execution of campaign implementation and developing the QA processes that allow them to do so 

• Ongoing training and support of the career growth of direct reports 

• Developing best practices that improve the quality or efficiency of work within an account or broader programmatic practice

• Responding to New Business Briefs and providing broader strategic support you’re your programmatic expertise for larger presentations, projects or pitches 

What You Need:

• Bachelor's degree in a related field. (Media & Advertising, Mass Communication, Digital Marketing, Computer Science preferred).

• 7+ Years of relevant career experience, with 5+ years’ experience trading programmatic campaigns at an agency, brand, DSP or Ad Network strongly preferred. 

• Other Programmatic functions, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning or client-side roles supporting a direct response or e-commerce brand may also be considered for high qualified candidates. 

• Past team management experience is required. Experience working with offshore is a plus.

• Strong familiarity with key programmatic and digital platforms.

• Understanding and knowledge of key industry concepts and trends

• Perspective of current and future state of programmatic as a media channel.

• Excellent verbal and written skills 

• Exceptional organizational skills and detail oriented mindset 

• Strong presentation skills and comfort presenting to senior stakeholders  

• Strong analytical abilities and quantitative skills 

• Ability to prioritize tasks effectively 

• Natural curiosity and desire to continuously learn 

• Passionate and commitment to master WPP Media’s best-in-class AI tools and platforms to create innovative solutions for client’s growth

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

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