Senior Manager, Retail Brand Marketing

Job description

### Your Opportunity at ARC’TERYX: As the Senior Manager, Retail Brand Marketing, you will play a critical role in shaping how our brand shows up in stores around the world. You are a strategic leader who blends brand vision with operational excellence, elevating the in store experience, driving business performance, and guiding a high performing team. You are deeply passionate about retail, fluent in brand expression, and skilled at creating scalable, global solutions that support both brand stores and mountain stores across diverse markets. You bring sound judgment, strong cross functional relationships, and the ability to move seamlessly between long‑term strategy and daily execution. This role is primarily based out of our North Vancouver office and is open to hybrid work (or remote Canada with travels to North Vancouver, BC). Candidates must be eligible to work in Canada ### Meet Your Future Team: The Retail Brand Marketing team builds and delivers strategic retail marketing plans that ensure Arc’teryx stores reflect our brand values, product leadership, and mountain DNA. We are a fast growing function that collaborates closely with merchandising, retail operations, store design, visual merchandising, and global brand teams to deliver innovative, consistent, and elevated retail experiences. ### If you were the Senior Manager, Retail Brand Marketing now, here are some of the core activities you would be doing: - Leading the development of North American retail brand marketing strategies that strengthen brand presence, elevate storytelling, and support revenue and traffic goals - Driving strategic decision‑making for in‑store marketing, seasonal storytelling, and the integration of global brand campaigns into retail environments - Overseeing the creation and delivery of compelling in‑store marketing, including visual communication, signage, and retail storytelling - Partnering with Store Design and Visual Merchandising to ensure a cohesive and elevated brand experience across new store openings (NSOs), remodels, and brand stores - Serving as the primary strategic liaison to merchandising, retail operations, store design, VM, global brand, and regional retail teams - Leading alignment across cross‑functional partners to ensure seamless execution of retail marketing initiatives in region - Providing expertise and consultation on retail brand strategy for NSOs, brand stores, and mountain stores - Overseeing the retail marketing calendar and ensuring consistent communication with global and regional partners - Managing the retail brand marketing budget to support NSOs and brand presence across stores - Driving end‑to‑end briefing, prioritization, and project tracking across multiple concurrent initiatives - Identifying risks, removing roadblocks, and guiding teams toward solutions that are timely, effective, and brand‑led - Leading, mentoring, and growing a team of retail brand marketing managers and specialists, fostering a culture of creativity, accountability, and collaboration - Building capabilities within the team for strategic thinking, brand storytelling, and operational excellence ### Here are some of the things you could be working on in the future - Defining and implementing a cohesive scent and sound strategy that enhances brand immersion, reinforces emotional connection, and elevates the overall retail environment across all store formats in NAM - Evolving the approach to campaign execution within retail by strengthening storytelling, improving asset deployment, and ensuring seamless integration across VM, product, and marketing touchpoints to deliver a premium and consistent brand experience - Leading the development of a scalable framework for in-store special projects (e.g., activations, partnerships, seasonal moments), ensuring they are strategically aligned, operationally executable, and capable of delivering differentiated brand experiences in key markets ### Are you our next Senior Manager, Retail Brand Marketing? - You have a Bachelor’s degree or postsecondary education in a related field - You have 8+ years of experience in retail brand marketing, in‑store marketing, visual merchandising, or integrated retail experience leadership - You have proven experience leading teams and influencing cross‑functional partners at a senior level - You are a strong strategic thinker and have the ability to translate brand vision into retail programs - You have the ability to manage complex projects across multiple markets with speed and precision - You are able to and willing to travel 25% of the time - You are highly proficiency with Microsoft Office and working knowledge of Adobe Creative Suite - You have excellent communication, presentation, and stakeholder‑management skills - You have strong organizational and project management abilities with the capacity to manage multiple priorities - You have a passion for the outdoors and for bringing our mountain DNA to life in retail environments ### Compensation The salary range for this role is CAD $126,000 – CAD $165,000