Senior Manager, Revenue Marketing - Settlement & Strategic Verticals

Job description

The U.S. mortgage market is a $14 trillion pillar of the economy — and much of it still runs on fax machines, overnight shipping, and manual workflows. Snapdocs is changing that. Our platform currently powers 20% of all real estate closings in the country, and we’re just getting started. We design workflow software and AI-driven automation that connects lenders, settlement teams, notaries, and investors — eliminating friction, reducing risk, and delivering a faster, simpler closing for every borrower. Our customers range from the largest mortgage lenders to independent title companies. They trust us because we solve real operational pain with empathy, rigor, and reliability. We’re backed by Sequoia, Y Combinator, and F-Prime, and we’re building for the long term. THE OPPORTUNITY The settlement industry is navigating rapid change. Title companies, escrow agents, and closing professionals are operating in a market that's moving faster than the tools built to serve it. Snapdocs is the infrastructure at the center of this shift. Backed by Sequoia, Y Combinator, and F-Prime, we've built the industry's most trusted digital closing platform, and we're extending that reach into a wider set of settlement-adjacent verticals: new account types, new use cases, and a signing and notarization motion that goes well beyond where our foundational product started. Marketing's role in capturing this moment isn't to run more campaigns. It's to read a complex, multi-vertical B2B funnel and make smart, fast decisions about what's working, who the real ideal customer is, and where to invest next. This is the role that owns that intelligence layer and growth strategies for the settlement segment. THE ROLE As Senior Manager, Revenue Marketing — Settlement & Strategic Verticals, you own channel intelligence and judgment for Snapdocs' settlement marketing motion. The funnel here is more complex than the lender segment, and it's getting even more complex. Title companies, escrow agents, and independent closing professionals are the current base. But our notary and signing products can serve adjacent verticals: thousands of potential accounts across industries that haven't been mapped yet. This role requires someone who can hold multiple audience signals at once, help figure out who to target, how and where as new verticals open, and close the loop back to the Settlement PMM with clear, actionable direction. This is a campaign execution seat so your hands are on the wheel. And, you’ll create the strategies for leveraging both AI and marketing automation to help you handle execution. You're also the judgment layer that tells the business what's working, what to stop, and what to try next. KEY RESPONSIBILITIES - Own the channel intelligence layer for the settlement segment, across the current base (title companies, escrow agents, independent closing professionals) and the new verticals Snapdocs is expanding into - Define the ideal customer profile for each new vertical as it opens: who converts, who churns, what a good account looks like. You'll build this with data, since there's no playbook to inherit - Build the programs & campaigns, then read and interpret the performance signals across a multi-audience, high-volume B2B funnel — surfacing the distinctions between ICPs and building the next set of strategies to act on them - Close the loop back to the Settlement PMM on a defined cadence: You work in partnership with the PMM to feed insights, interpretations and recommendations back into the positioning, messaging, competitive intelligence and sales enablement that position Snapdocs to win. - Propose and own the attribution approach for a multi-vertical funnel. Get buy-in from sales and finance, and defend it when the numbers get questioned - Set KPIs for the marketing motion across all audience layers and own pipeline contribution reporting - Maintain the quality and accuracy bar on AI-generated content and channel outputs before they reach the market - Partner with Settlement Sales and Customer Success to understand where marketing signal connects to deal stage, expansion opportunity, or churn risk - Help build brand recognition in each new vertical from the ground up. As settlement expands past its current footprint, you help define what the brand needs to be QUALIFICATIONS & EXPERIENCE - 5+ years in B2B marketing, growth marketing, revenue marketing, or demand generation, with experience across multi-audience or multi-vertical funnels - Comfort with ambiguity and greenfield problems. New verticals don't come with a complete playbook, and you're energized by building one rather than waiting for it - Analyst-strategist orientation: you form clear hypotheses from messy data, make a channel or budget call, and can defend it under scrutiny - Direct experience designing an attribution model (not just operating one someone else built) and getting cross-functional buy-in on it - Experience working in genuine partnership with sales and customer success, not just parallel to them - AI-native working style: actively uses AI tools in daily work and exercises judgment about where outputs need human editorial intervention - Familiarity with marketing automation and CRM platforms; HubSpot experience required - Proptech, real estate, title/settlement, fintech, healthcare, or similarly complex B2B vertical experience is a plus - Experience building brand recognition in a new market or vertical is a plus KNOWLEDGE / SKILLS - Multi-Audience Signal Reading: You hold multiple funnel layers across a growing set of B2B verticals — title companies, escrow agents, independent closing professionals, and whatever comes next as settlement expands. You interpret each without and translate the distinctions into specific growth strategies and activities. . - Commercial Acuity: You think in pipeline and outcomes, not impressions and content volume. You design and defend attribution models yourself, rather than just operating one. You map signal to revenue stages across account types and bring that language naturally into your partnerships with the PMM, Sales, and CS teams. - Vertical & ICP Definition: As settlement expands, you help identify who the ideal customer actually is, using data. You define what a good account looks like before the playbook exists. - Systems Fluency: You understand how data architecture and measurement design enable or constrain interpretation. You work design the instrumentation a complex, multi-vertical funnel requires. - AI Pragmatism: You use AI tools to accelerate signal analysis, content iteration, and competitive monitoring, and you exercise judgment about when AI-generated content is off-brand, inaccurate, or simply not worth publishing before it reaches the market. COMPENSATION & BENEFITS We believe in being upfront about pay. The base salary range for this role is determined by your work location and falls into one of our geographic compensation zones: - Zone 1 (SF Bay Area, Seattle Metro, NYC): $165,000 - $183,000 - Zone 2 (All other U.S. locations): $145,000 – $160,000 Where you land within the range depends on your experience, skills, and how you’ll make an impact in the role. In addition to base salary, this position includes meaningful equity and a comprehensive benefits package. Why Snapdocs We’re here to transform one of the most critical and complex industries in the world. That requires a team that is curious, driven, thoughtful, and practical. We value: - Product discipline and clear reasoning - Deep ownership of outcomes (not just tasks) - Straightforward, honest communication - Empathy for the people who use our software This is a place for people who want to solve hard, meaningful problems with real economic impact — not just ship features. JOIN US We’re expanding our product suite and the network it connects. To do that, we need people who are excited by complexity, energized by scale, and motivated to make a tangible dent in how the mortgage ecosystem works. If you’re hungry to learn, build, and lead — you’ll do the best work of your career here. To support our team, we offer a comprehensive & thoughtful benefits package for all full-time employees, which includes: - Excellent medical, dental, and vision coverage - 401(k) with up to 4% company match - 16 weeks of paid parental leave - Flexible Paid Vacation Time Off + 10 Sick Days for exempt roles - Generous Accrued Paid Vacation Time Off + 10 sick days for non-exempt roles - Summer & Winter Break (~1-week each) + 9 Holidays per year - Healthcare and Dependent Care FSA - HSA Employer Contribution ($75-150 for individuals, $150-$250 for families) - $15K Family Building Benefit (lifetime limit) - Life and Disability Insurance - $1,500 Annual Lifestyle Stipend to support your well-being Please note: Part-time employees are not eligible for benefits at this time Snapdocs is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or special need that requires accommodation, please let us know. California residents applying for positions at Snapdocs are subject to our candidate privacy policy. ( https://snapdocs.com/california-candidate-privacy/www.snapdocs.com/california-candidate-privacy http://www.snapdocs.com/california-candidate-privacy) https://snapdocs.com/california-candidate-privacy/