Senior Manager, SEO / AEO

AssetWatch is an AI-driven industrial IoT condition monitoring platform that helps manufacturers protect their most critical equipment before it fails. We combine wireless vibration and temperature sensors with a 24/7 AI monitoring layer and a team of on-staff Certified Maintenance Engineers who deliver prescriptive recommendations directly to plant teams. The result: fewer unexpected failures, less unplanned downtime, and a fundamentally different relationship between manufacturers and their machines.

We're growing fast, operating across the US and Canada, and building out the channels that will define our next phase of scale. SEO/AEO are a couple of them — and this role owns it entirely.

THE ROLE

This role exists to build the organic channel from the ground up and turn it into a compounding pipeline asset.

You'll own the full roadmap: keyword architecture, AEO content structure, and technical SEO requirements. You'll work directly with our Webmaster (implementation) and Content Manager (executes your briefs). You are the brain; you'll have the builders.

This is not a "set it and check in monthly" role. You will wake up every morning looking at organic traffic, keyword movement, and conversion data — and you'll know exactly what it means and what to do next. You'll build and own a clear, documented path from where organic stands today to a state where it delivers consistent, qualified pipeline on a repeatable basis. Every strategy decision, content brief, and technical specification you produce is in service of that outcome.

You'll also be our internal expert on Answer Engine Optimization — ensuring AssetWatch earns citations in AI-generated answers on Google AI Overview, ChatGPT, and Perplexity as these become primary research surfaces for reliability engineers and plant managers evaluating condition monitoring software.

WHAT YOU'LL OWN

Pipeline & Revenue Accountability

Own targets for organic-sourced MQLs, pipeline value, and influenced revenue — SEO/AEO is a channel, not a function, and you'll be measured like one. Build and maintain a living roadmap that shows a clear, sequenced path from current organic baseline to consistent pipeline contribution. Monthly performance reporting and quarterly roadmap updates to the Director of Demand Generation and CRO — with attribution that connects rankings and clicks to revenue, not just impressions.

Keyword Architecture & Search Strategy

Full keyword architecture across all five target verticals and AssetWatch's core product pillars — mapped to buyer stage, search intent, and conversion potential, not just volume. Voice of search: tracking how reliability engineers, plant managers, and maintenance managers research predictive maintenance and condition monitoring — and translating that into content that captures demand at the moment of intent. Competitive displacement strategy — particularly against key competitors and emerging condition monitoring entrants who are actively investing in search.

AEO / Generative Engine Optimization

Schema markup requirements, question-answer content frameworks, and E-E-A-T build plan so AssetWatch appears authoritatively in AI-generated answers. AI citation monitoring across Google AI Overview, ChatGPT, Perplexity, and emerging answer surfaces — tracking where we appear, where we don't, and closing the gaps. Structured content briefs that train the Content Manager to produce AEO-optimized assets, not just traditional SEO pages.

Technical SEO

Technical SEO specifications handed to the Webmaster: Core Web Vitals targets, schema implementation, crawl/indexing health, internal link architecture, and JavaScript rendering requirements. Ongoing technical audit cadence — you identify the issues, prioritize by pipeline impact, and brief the fix. Crawl budget management, log file analysis, and indexing health monitoring as routine practice, not one-time projects.

Content Strategy & Briefing

Keyword-to-content mapping across the full funnel: awareness content that earns authority, consideration content that captures evaluators, and bottom-funnel content that converts. Detailed content briefs for the Content Manager — topic, target keyword cluster, search intent, required schema, internal linking requirements, and conversion CTA. Content performance review cadence: what's ranking, what's converting, what needs to be updated or consolidated.

WHAT WE'RE LOOKING FOR

Required

5+ years in an in-house or hybrid SEO role at a B2B SaaS, industrial tech, or manufacturing-adjacent company. Demonstrated obsession with performance data — you have a daily routine around Search Console, rankings, and organic conversion metrics and you don't need to be reminded to check them. Proven record of connecting search performance to pipeline — you can show the funnel from keyword to closed deal, not just keyword to click. Deep technical SEO fluency: schema markup, Core Web Vitals, crawl budget, log file analysis, JavaScript rendering issues. Documented keyword research results expressed in business terms: pipeline influenced, demo requests generated, organic CAC vs. paid. Familiarity with AEO / GEO — you've been paying attention to how AI search is reshaping how B2B buyers discover and shortlist vendors, and you have a point of view on how to win there. Strong analytical skills — comfortable in Google Search Console, SEMrush or Ahrefs, GA4, and Salesforce or HubSpot attribution.

Preferred

Experience in industrial, manufacturing, or IIoT markets — you understand what a reliability engineer cares about and how they buy. Experience briefing and managing content writers to SEO standards that produce pipeline, not just traffic. Familiarity with HubSpot CMS, Salesforce, and multi-touch attribution models. Experience building search from scratch at a company in a market-creation or category-definition phase — you know what it's like to be first and you see that as an advantage.

YOU'LL THRIVE HERE IF...

Your first move in the morning is pulling Search Console and your rank tracker — not because someone asked you to, but because you need to know. You measure your own success in pipeline and revenue influence, not page-one rankings. You can draw a straight line from a content brief to a closed deal and explain every step. You like owning the whole problem, not just executing a task list someone else wrote. You're comfortable telling leadership "the strategy needs to change" with data to back it. You think in systems — keyword clusters, content pillars, authority flywheel — not one-off pages. You're energized by a market that is still being defined and see that as a first-mover advantage, not a lack of playbook.