Senior Manager - Social Media

Job description

What are we building? Hard Rock Digital is a team focused on becoming the best online casino, sportsbook, and social gaming company in the world. We’re building a team that resonates with a passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically. Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us? What’s the position? The Senior Manager, Social Media is the senior lead of Hard Rock Bet's organic social program, setting and owning social strategy across all HRB channels. This role leads and develops a team of Social Media Managers and Coordinators, guiding them from strategy and content creation through community building and performance measurement. With a strong focus on expanding Hard Rock Bet's online reach and engagement, this role builds scalable programs that contribute to acquisition, retention, and revenue generation, mitigates reputational risk, and delivers a best-in-class social presence whose business impact is unmistakable. The ideal candidate pairs sharp creative instincts with a data-obsessed mindset, proven experience leading and developing a social team in fast-moving, highly regulated industries, and a passion for igaming and sports betting. They should be prepared to adapt and learn as social platforms, algorithms, and audience behaviors rapidly evolve. Key Responsibilities Organic Social Strategy & Roadmap: Set and own a comprehensive, multi-platform organic social-media strategy across all HRB channels that advances Hard Rock Bet’s brand identity and commercial objectives for both casino and sportsbook products. Team Leadership & Development: Manage, coach, and develop a team of Social Media Managers and Coordinators, setting clear goals, providing regular feedback, and building a culture of creativity, accountability, and data-driven iteration while setting a coverage calendar to align with the tentpole casino moments, sports calendar and key milestones for the HRB brands Measurement & Business Impact: Own a robust measurement framework, including leading/lagging KPIs, attribution models, and ROI dashboards, that connects social efforts to customer growth, engagement, and revenue; present insights and recommendations to the VP, Brand Marketing and senior leadership. Content Strategy, Development & Optimization: Lead the team’s end-to-end content strategy and development across online casino and sports betting, spanning short-form video, internet culture and memes, sports moments, and long-form storytelling; leverage trend insights, audience sentiment, performance data, and cultural cues to deepen brand connection, and drive continuous creative experimentation and optimization — all while ensuring content embodies the Hard Rock Bet brand and aligns with key moments and the editorial calendar. Community Management & Engagement: Establish best practices for real-time engagement, customer care, and reputation management, fostering authentic relationships with bettors and players while upholding responsible-gaming standards while also determining when to organically jump into relevant conversations that align with the brand. Cross-Functional Collaboration: Partner closely with Brand, Integrated Marketing, Influencer Marketing, Content, Creative, PR, Product, CRM, Performance Marketing, and Compliance teams to align on campaigns and creative direction, integrate social across broader marketing initiatives, and ensure work supports business objectives and regulatory requirements; leverage social and performance insights to continuously optimize content and inform the evolution of cross-channel campaigns. Budget & Vendor Oversight: Manage the organic social-media budget, allocating resources across channels, tools, agencies, and talent for maximum efficiency and business impact. Platform & Trend Monitoring: Stay at the forefront of platform updates, emerging channels, sports-betting moments, and cultural trends, ensuring Hard Rock Bet remains an innovator in social storytelling and fan engagement. Content & Channel Governance & Compliance: Ensure that all content and channels for Hard Rock Bet remain in compliance of regulatory standards and community guidelines What are we looking for? 7+ years of social-media marketing experience, including in the gaming industry, and 3+ years directly managing and developing a team of social media managers and/or coordinators in consumer-facing industries (gaming, sports, entertainment, or similarly regulated fields preferred). Documented success setting and scaling data-driven organic social strategies that deliver measurable lifts in acquisition, retention, and revenue for sportsbook and/or casino products. Expertise in building and presenting attribution models, incrementality tests, and executive-level ROI dashboards that translate social metrics into clear business outcomes. Deep knowledge of major and emerging platforms (TikTok, Instagram, YouTube, X, Threads, Twitch, Discord, Snapchat, etc.) and their evolving algorithms, ad products, and community standards. Experience managing budgets, external agencies, and MarTech vendors with a proven ROI mindset. Exceptional written and verbal communication skills, with the ability to distill complex data into compelling narratives for senior leadership and cross-functional partners. Excellent project-management skills—adept at prioritizing, multitasking, and thriving in a fast-paced, ever-changing environment. Strategic thinker with a proactive, collaborative, and solution-oriented mindset, eager to create legendary social experiences and prove their business impact. What’s in it for you? We offer our employees more than just competitive compensation. Our team benefits include: Competitive pay and benefits Flexible vacation allowance Flexible work from home or office hours Startup culture backed by a secure, global brand Opportunity to help shape the future strategy of the Sportsbook and Casino Product Roster of Uniques We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).