Senior Market Analyst

Why Work at Rehlko Our work is guided by our purpose: creating an energy-resilient world for a better future. This purpose embodies the legacy we bring, with more than 100 years as the global leader in energy resilience, delivering solutions critical to sustain and improve life. Our teams have the opportunity to provide a critical resource – energy – that ensures safety, security, and independence for people around the world. Our team members are focused on pushing boundaries, continuing to innovate in an ever-changing landscape, and keeping up with the pace required to create solutions for today’s world demands. Our product range includes engines, generators, power conversion, UPS systems, EV components and electrification solutions, microgrid controls and management, and clean energy solutions that serve a broad spectrum of OEM, residential, industrial, and commercial customers. At Rehlko, you have the freedom to identify, create, and deliver solutions – large and small – that help people and communities thrive in the moments that matter. At Rehlko, our team members are the essential energy that powers our organization’s success. We are committed to fostering a safe and sustainable work environment where safety is everyone’s responsibility. We empower every team member to actively participate in our Zero Is Possible safety culture by encouraging open communication, proactively reporting hazards, following protocols, and suggesting improvements. Join us in creating an energy resilient world for a better future! What We Offer At Rehlko, our Total Rewards programs are designed to accelerate growth, energize performance, and support a culture of inclusion at every stage of life and work. We offer total rewards that are easily understood, recognize results, enable career mobility, and reflect our commitment to valuing diverse needs in a fast-moving world. We provide: Competitive compensation and benefits Work-life flexibility Recognition and rewards Development and career opportunities A safe and inclusive workplace Why You Will Love this Job Under the direction of the Director of Lead Conversion, the Senior Market Analyst of Lead Conversion supports the reporting, optimization, planning and execution of residential lead conversion activities. This role is responsible for building detailed reporting and analyses for each critical KPI in converting both Kohler Generator-based quote and service leads for dealers. These lead conversion phases include lead submission, lead processing, lead qualification, lead quality, lead assignment, dealer processing and lead follow-up. From these analyses, the Senior Market Analyst will work with the Director of Lead Conversion to identify efficiency opportunities and work cross-functionally with other departments to support new strategies and technologies to support these gaps. Analytics & Reporting (approx. 50%) : Track lead volume, speed-to-lead metrics, and lead quality across platforms (e.g., website, chat, forms, call center, AI conversations), individual lead channels, geographies and dealers. Create executive dashboards and reports on key KPIs and trends. Insights & Strategy (20%): Analyze data to identify trends, bottlenecks, and opportunities for conversion optimization. Perform root cause analysis on performance drops and provide recommendations for improvements in marketing campaigns, processes, technology, communication or sales approaches. Conversion Optimization (approx. 30%): Support projects and strategies to increase conversion rates through each phase of the sales and post-sale funnels. This hybrid role requires 2–3 days per week onsite from either our Milwaukee, WI or Kohler, WI location. Specific Responsibilities: Report Development & Analysis Develop key performance-based reports within SalesForce, PowerBI, GA4, Looker Studio and call tracking platforms for critical lead conversion KPIs Work with data analyst teams to ensure data accuracy and integrity. Conduct data hygiene checks and troubleshoot data flow or process issues. Monitor and report performance metrics across lead ingestion channels (e.g. multiple website lead forms, call center, chat, MetaLeads, affiliates, etc.). Develop reports to review lead response and conversion metrics by marketing channels (e.g. organic, paid search, Pmax, display, YouTube, Meta, etc.), geographies, and dealers Identify opportunities for optimization and A/B testing to improve engagement and conversion. Project Support & Planning Partner with marketing, sales, product, and analytics teams on cross-channel initiatives and analysis. Lead or support lead conversion projects through project definition, documentation, testing and execution Determine data baselines and normalize datasets to assess pre and post project performance Requirements: Bachelor's degree in Business, Analytics or Marketing 5+ years of lead conversion and report development experience Minimum of 3-5 years of experience in report development and analysis Proven track record of identifying and implementing conversion improvement activities 2+ years hands-on experience GA4, PowerBI, SalesForce reporting, Looker Studio 3-5 years’ experience in B2C or business-to-dealer lead generation marketing Strong analytical skills Knowledge of IT project development, lifecycle and documentation Strong attention to detail and ability to manage multiple concurrent tasks. Preferred 3-5 years’ experience in home services lead generation. Familiarity with AI-based lead qualification and booking tools. Experience with customer lead-scoring models. Applicants must be authorized to work in the US without requiring sponsorship now or in the future. The Salary range for this position is $76,050.00-$96,050.00.The specific Salary rate offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location. About Us Rehlko proudly offers a rich history steeped in creativity and commitment to our associates and communities, along with competitive benefits and compensation. Our Purpose—Creating an energy resilient world for a better future—and Values: Curiosity, Trust, Pace, and Excellence, are important cultural components that shape the way we work and relate to one another. Learn more about Rehlko at . In addition to the investment in your development, Rehlko offers a benefits package including a competitive salary, health, vision, dental, 401(k) with Rehlko matching, and more!? Rehlko is an equal opportunity employer that prohibits discrimination and will make decisions regarding employment opportunities, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination, without regard to race, creed, color, ethnicity, religion, sex, pregnancy, childbirth, or related medical conditions, genetic information, age, national origin, citizenship, ancestry, caste, mental or physical disability, marital or familial status, sexual orientation, gender identity or expression, genetic information, political belief or affiliation, union membership status, military status, veteran status, or any other characteristic protected by national, state, local, or other applicable laws. Americans with Disabilities Act (ADA) It is the policy of Rehlko to comply with all applicable provisions of the Americans with Disabilities Act (ADA) and corresponding national, state, local, or other applicable laws. Rehlko will not discriminate against any qualified associate or applicant with respect to any terms, privileges, or conditions of employment because of a person's physical or mental disability. Rehlko will provide a reasonable accommodation to associates or applicants with disabilities, in accordance with applicable laws. If you have a disability and require an accommodation in the application process or during the course of employment, please contact . Rehlko is an equal opportunity/affirmative action employer. Our Values Curiosity – Seek, learn, share Trust – Go farther together Pace – Focus to go faster Excellence – Find the win every day