Senior Marketing Advisor

Job description

### About Baringa Baringa is a global consulting firm that partners with leaders to drive change and create value. With deep industry expertise, and enabled by advanced technology, the firm helps clients to deliver with greater confidence and certainty. With over 2,000 people across the UK, Europe, North America, Asia and Australia, the firm combines global insight with local understanding. The firm works across energy and resources, financial services, government and public sector, consumer products and retail, pharmaceuticals and life sciences, manufacturing, and technology, media and telecoms, with capabilities spanning strategy, transformation and operational excellence – all powered by advanced technology, data, AI and digital innovation. Clients value Baringa’s collaborative approach and the way its teams integrate seamlessly – all working with a shared understanding of what matters most. The firm is known for its kind, curious experts who listen closely and care deeply about client success as they help clients transform energy markets, modernise financial platforms, expand telecoms and digital networks through advanced data analytics, enable digital services in government, and unlock growth in consumer sectors. Certified as a *Great Place to Work* around the world, Baringa has been recognised by the *Financial Times* in 22 categories of its UK Leading Management Consultants rankings, and by *Forbes* for four consecutive years as one of the World’s Best Management Consulting Firms. ## Our Clients and Marketing team are looking for an experienced Marketing Advisor to join the team. We’re building a professional Clients & Marketing Function for the long term. The Marketing function at Baringa was set up in 2021, and the close-knit team has made real progress to build the marketing infrastructure at Baringa and professionalise our approach to Marketing. In 2025 it was extended and restructured as Clients & Marketing, a broader function extending the remit to enable Baringa to better: - Attract with Expertise - Nurture enduring relationships - Compete to win - Understand client needs - Negotiate for Value The Clients & Marketing function acts as an internal agency for internal clients, working closely with partner sponsors and champions across Baringa. We work together to achieve our mutual objectives, including brand development, revenue generation, C-suite and LaG engagement, enhancing our digital presence, and supporting varied strategies aligned with our collective purpose. The role is UK remote, and we’ll cover reasonable travel expenses where face-to-face events or occasional team meetings in the office require attendance. ### What you will be doing - Work with the E&R Marketing Business Partner to support the execution of E&R marketing plans and deliverables. - Play an integral role in delivering marketing strategies that align with sector goals and Baringa’s overall vision for Clients & Marketing, while contributing to the broader business growth ambitions. - Partner with E&R teams and the E&R Partner Clients & Marketing Sponsor to align marketing efforts with business priorities, supporting structured and impactful go-to-market strategies. - Help design, launch and manage global and regional campaigns to strengthen Baringa’s market positioning, adapting campaigns for local cultural and market needs across the UK, US, Europe and APAC. - Collaborate with internal stakeholders to develop compelling campaign content such as thought leadership, client stories, videos, webinars and events. - Apply Baringa’s agreed brand and AI story consistently across E&R work - ensuring content credible and distinct, with support from the E&R Marketing Business Partner. - Act as a reliable link between E&R and the wider Clients & Marketing team: route work to the right experts, be clear with stakeholders about what C&M can deliver and by when, and play a full part in shared planning. - Support the development and planning of marketing campaigns, putting audience and market insight at the centre of decision-making to drive meaningful outcomes such as revenue growth, client acquisition and increased market share. - Help identify Baringa’s unique strengths and differentiators to inform clear objectives, impactful messaging and effective targeting of key audiences and market segments. - Own and manage the end-to-end lifecycle of the campaigns you are responsible for, from planning and execution to analysis and optimisation, taking a structured approach to ensure quality and results. ### Your skills and experience - CIM Diploma qualification or equivalent (or strong working knowledge of CIM principles preferred). Further certifications such as HubSpot, Google Analytics and/or data-driven marketing platforms are a plus. - Demonstrated success in supporting marketing strategies and selecting innovative, data- driven tactics to drive business growth, enhance client engagement and support sales pipeline objectives. - 3+ years’ experience in B2B marketing, with a proven ability to help design and deliver impactful campaigns that achieve measurable business outcomes; professional services experience and familiarity with sector-specific challenges is welcomed. - Ability to nurture relationships and navigate stakeholder environments - both internally across cross-functional teams and externally with partners and suppliers. - Strong influencing skills and the ability to work effectively across levels of the organisation, including senior leadership, sector leads and diverse global teams. - A proactive problem - solver, demonstrating resilience, adaptability and the ability to pre- empt, manage and resolve challenges as they arise. - Self-driven and results-oriented, able to manage your own time and priorities - and coordinate others’ - while balancing short-term delivery with longer-term goals. - Excellent interpersonal and collaboration skills, with the ability to foster an inclusive and high-performing environment. - Outstanding written and verbal communication skills, including the ability to create compelling marketing content, presentations and messaging tailored to specific audiences. - Curiosity and confidence in using Martech and marketing analytics tools - such as Microsoft Dynamics, Power BI and Google Analytics or equivalent - Able to balance a strategic focus with detailed execution - owning and shaping projects from concept to completion with thorough planning, organisation and attention to detail. ## What a career at Baringa will give you ### Putting People First. ### Baringa is a People First company and wellbeing is at the forefront of our culture. We recognise the importance of work-life balance and flexible working and provide our staff amazing benefits. Some of these benefits include: - Generous Annual Leave Policy: We recognise everyone needs a well-deserved break. We provide our employees with 5 weeks of annual leave, fully available at the start of each year. In addition to this, we have introduced our 5-Year Recharge benefit which allows all employees an additional 2 weeks of paid leave after 5 years continuous service. - Flexible Working: We know that the ‘ideal’ work-life balance will vary from person to person and change at different stages of our working lives. To accommodate this, we have implemented a hybrid working policy and introduced more flexibility around taking unpaid leave. - Corporate Responsibility Days: Our world is important to us, so all our employees get 3 every year to help social and environmental causes and increase our impact on the communities that mean the most to us. - Wellbeing Fund: We want to encourage all employees to take charge and prioritise their own wellbeing. We’ve introduced our annual People Fund to support this by offering every individual a fund to support and manage their wellbeing through an activity of their choice. - Profit Share Scheme: All employees participate in the Baringa Group Profit Share Scheme so everyone has a stake in the company’s success. ### Diversity and Inclusion We are proud to be an Equal Opportunity Employer. We believe that creating an environment where everyone feels a sense of belonging is central to our culture and that diversity is paramount to driving creativity, innovation, and value for our clients and for our people. ### An award-winning workplace You can be a part of our ‘Great Place to Work’ – with our commitment to women and well-being in the workplace for all. [Click here](https://www.baringa.com/en/impact/awards/) to see some of our recent awards and how we’ve achieved this. ### Using business as a force for good. We maintain high standards of environmental performance and transparency, which can be seen through our commitment to Net Zero with our SBTI-verified Scope 1, 2 and 3 emissions reduction targets and our support of the Better Business Act. We report our progress publicly and ensure that we are also externally assessed and scored through organisations like CDP and EcoVadis - helping us to continually identify where we can improve. We have a long legacy of supporting the communities in which we work, and offer a variety of ways to contribute, by putting people first and creating impact that lasts. Our Corporate Social Responsibility (CSR) agenda is about giving back to the communities in which we live and work by sharing our skills, talent and time. In essence, we aim to empower and encourage everyone in the firm to contribute to the things we care about, and support registered charities and organisations with a clear social or environmental purpose to increase the positive impact they can have. ### Join us All applications received will be reviewed by a member of our Talent Acquisition team. We never rely solely on automated screening or AI tools to make hiring decisions. Your application will be considered for employment without regard to race, ethnicity, religion, gender, gender identity or expression, sexual orientation, nationality, disability, age, faith or social background. We do not filter applications by university background and encourage those who have taken alternative educational and career paths to apply. We would like to actively encourage applications from those who identify with less represented and minority groups. We operate an inclusive recruitment process, ensuring reasonable adjustments where needed. Please contact a member of our Recruitment Team to discuss further. ### Baringa Privacy Notices **For UK & EU** Your personal data will be retained by Baringa for up to two years, in accordance with our [UK Recruitment Privacy Notice /](https://www.baringa.com/globalassets/careers/dp-004-ukrpn---uk-recruitment-privacy-notice-pdf.pdf) [EU Recruitment Privacy Notice](https://www.baringa.com/globalassets/careers/dp-005-eurpn---eu-recruitment-privacy-notice-pdf.pdf), to evaluate your application and meet our legal and reporting obligations. In line with the General Data Protection Regulation (GDPR), you have the right to request access to, rectification, or erasure (subject to legal limitations) of your personal data. For more information, please contact us at [privacy@baringa.com](mailto:privacy@baringa.com) **For the USA** Your personal data may be retained by Baringa for up to two years, as outlined in our [Recruitment Privacy Notice (AMER & APAC)](https://www.baringa.com/globalassets/careers/dp-007-nerpn-amer--apac-recruitment-privacy-notice-word.pdf), to support the recruitment process and internal reporting requirements. Where applicable, and in accordance with relevant federal and state laws, you may have the right to request access to or correction of your personal information. For further details, please contact [privacy@baringa.com](mailto:privacy@baringa.com) **For Australia & Singapore** Your personal data will be retained by Baringa for up to two years, in accordance with our [Recruitment Privacy Notice (AMER & APAC)](https://www.baringa.com/globalassets/careers/dp-007-nerpn-amer--apac-recruitment-privacy-notice-word.pdf), to assess your application and meet applicable reporting and legal obligations. In line with the Australian Privacy Act and Singapore’s Personal Data Protection Act (PDPA), you may have rights to access, correct, or request limited deletion of your personal data. For more information, please contact us at [privacy@baringa.com](mailto:privacy@baringa.com)