Senior Marketing Analyst

Job description

We need a highly analytical marketer who has lived inside the full funnel — from first ad impression to closed pipeline. You'll own ad operations, consolidate reporting across every marketing channel, and connect it directly to Salesforce pipeline data so leadership always has a clear, accurate picture of what's working. This role is based in Mexico and will be remote. QAD does not offer VISA sponsorship; you will be required to have full work authorization. What You'll Do Own ad operations across LinkedIn, Google, and Meta — campaign setup, tagging, tracking, pixel management, and QA. Pull and consolidate reporting from all marketing channels (paid, email, web, events) into a unified view tied to Salesforce pipeline data. Build and maintain dashboards connecting marketing activity to revenue outcomes: MQLs, SAOs, pipeline contribution, CPL, ROAS, and funnel conversion rates. Monitor full-funnel performance weekly — from top-of-funnel impressions through to closed-won — surfacing gaps, trends, and optimization opportunities. Make data-backed recommendations on spend allocation, targeting, bidding, and channel mix. Partner with RevOps to ensure lead flow, attribution, and CRM data integrity are airtight. Contribute to exec-level pipeline reporting with clear, accurate, well-framed analysis. Bachelor's degree in Marketing, Business, Analytics, or related field required. 5+ years in marketing analytics or ad operations in B2B SaaS — with a proven track record. Hands-on ad ops experience: campaign trafficking, UTM governance, pixel/tag management, and platform troubleshooting across LinkedIn, Google Ads, and Meta. Deep fluency connecting marketing channel data to Salesforce pipeline — you've built this, not just described it. Strong command of full-funnel marketing: you understand how awareness becomes MQL becomes SAO becomes revenue, and where things break down. Proficiency in Looker Studio, Google Analytics, and Excel/Sheets. SQL or BigQuery a strong plus. Highly analytical — you synthesize multi-source data into executive-ready insights and clear recommendations. Based in Mexico; fluent in English. Your health and well being are important to us at QAD. We provide programs that help you strike a healthy work-life balance. Opportunity to join a growing business, launching into its next phase of expansion and transformation. Collaborative culture of smart and hard-working people who support one another to get the job done. An atmosphere of growth and opportunity, where idea-sharing is always prioritized over level or hierarchy. Compensation packages based on experience and desired skill set About QAD and QAD Redzone: QAD Inc. is a leading provider of adaptive, cloud-based enterprise software and services for global manufacturing companies. Global manufacturers face ever-increasing disruption caused by technology-driven innovation and changing consumer preferences. In order to survive and thrive, manufacturers must be able to innovate and change business models at unprecedented rates of speed. QAD calls these companies Adaptive Manufacturing Enterprises. QAD Redzone helps to enable QAD’s vision for the Adaptive Enterprise. Labor productivity improvements directly impact efficiency. Productive and empowered employees increase the effective capacity of your plant and accelerate time to productivity for new employees giving manufacturers the agility to increase production beyond what was previously possible without having to invest in production equipment or new plants, and reduce the amount and impact of employee attrition. Empowered employees with a growth mindset take extreme ownership of challenges that impact their production goals, creating resilience in the face of disruption. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. #LI-Remote Redzone is the #1 connected workforce solution in manufacturing — a QAD company. We combine exceptional software with world-class coaching to elevate frontline workers, helping them reach their full potential while driving measurable business outcomes. Today, hundreds of thousands of frontline workers across more than 2,000 plants worldwide use Redzone to work with greater purpose, productivity, and pride. Our customers achieve an average 26% productivity increase in just 90 days.