Senior Marketing Analyst

Job description

CPI Security, a leader in security, smart home, and business automation solutions, is looking for a full-time Senior Marketing Analyst to join our growing Marketing team in office, in Charlotte, NC. In this role, you will lead marketing analytics strategies that support data-driven marketing, performance marketing, campaign optimization, lead generation, marketing ROI measurement, and omnichannel reporting. You’ll help build a strong test-and-learn culture, create measurement frameworks, improve marketing performance visibility, and provide actionable insights that support smarter decision-making across the organization. The ideal candidate has hands-on experience with marketing analytics platforms such as Google Analytics 4, Google Tag Manager, Tableau, Salesforce, and Invoca, along with experience in A/B testing, attribution, dashboarding, campaign performance analysis, marketing measurement, and data visualization. ## What You’ll Do - Design and implement measurement frameworks for digital, traditional, and omnichannel marketing campaigns. - Develop and maintain marketing performance dashboards and automated reporting using Tableau, Salesforce, Invoca, GA4, and other analytics platforms. - Analyze marketing performance across channels to identify optimization opportunities, growth drivers, and customer journey insights. - Measure marketing ROI, lead generation performance, conversion trends, and campaign effectiveness across channels. - Create and maintain attribution models to better understand campaign impact and optimize marketing mix allocation. - Design, execute, and analyze A/B tests, multivariate tests, and controlled experiments across marketing channels. - Establish testing protocols, statistical significance requirements, and measurement standards for marketing experiments. - Turn test results and performance data into clear, actionable recommendations that improve campaign performance and customer experience. - Design and document analytics tracking specifications for marketing touchpoints, including web, mobile apps, email, social media, paid media, and offline channels. - Partner with internal teams and external vendors to implement, test, QA, and debug analytics tracking solutions. - Maintain data accuracy, completeness, and consistency across marketing analytics platforms. - Work closely with Marketing, Sales, agencies, and external partners to translate business questions into actionable insights. - Support campaign optimization through ongoing performance monitoring, reporting, and analysis. - Maintain and optimize GA4, Google Tag Manager, Google and Bing Search Consoles, Invoca, Salesforce, paid media platforms, and marketing automation tracking. ## What We’re Looking For - 3+ years of hands-on experience with marketing analytics platforms, including Google Analytics 4, Google Tag Manager, and marketing measurement tools. - 2+ years of experience designing, executing, and analyzing marketing tests and experiments. - Bachelor’s degree in Marketing, Business, Statistics, Data Analytics, or a related field preferred. - Proficiency with Tableau, SQL, and data visualization tools. - Experience creating dashboards, automated reporting, measurement frameworks, and campaign performance analysis. - Understanding of digital marketing channels, including paid search, paid social, display advertising, email marketing, and omnichannel campaigns. - Experience with marketing automation platforms, CRM systems, and paid media platform measurement. - Working knowledge of JavaScript, HTML, and CSS to support analytics implementation and troubleshooting. - Familiarity with backend paid media platform API integrations. - Strong analytical mindset with the ability to translate data into actionable business insights. - Excellent communication skills with the ability to present complex information clearly to diverse audiences. - Strong project management skills with the ability to manage multiple initiatives at once. - Detail-oriented approach to data quality, reporting accuracy, analytics QA, and testing methodologies. ## Preferred Experience - Experience in security, home services, smart home, subscription-based, or related industries. - Knowledge of customer lifetime value modeling and predictive analytics. - Familiarity with marketing mix modeling, multitouch attribution, or other attribution modeling approaches. - Experience with advanced analytics tools such as R, Python, or similar. - Experience working with agencies, external vendors, Sales teams, and cross-functional Marketing partners. At CPI Security, you’ll be part of a collaborative, mission-driven team that values people, innovation, service, and meaningful work. You’ll help shape how marketing performance is measured, tested, and optimized across the organization while contributing to work that helps customers feel safer, more connected, and more in control. ## What We Offer: - Aggressive pay and the opportunity to work for an iconic brand - Great medical, dental, vision, short- & long-term disability and life insurance options - Company paid holidays, floating holiday, and paid time off (PTO) - 401(k) plan with competitive company match - Eligible for free monitored security system after 90 days - Education assistance – we encourage and support our employees who want to improve their skills and further their education - Engaging and fun company culture that’s made up of a diverse group of people - Volunteer and community engagement opportunities. CPI partners with organizations that share our mission to save and improve lives, particularly focusing on underserved communities. - An on-site café, coffee/smoothie bar, walking trail, basketball court, and state-of-the-art fitness facility with a dedicated Fitness staff