Senior Marketing Analyst

Job description

About Homeaglow Homeaglow’s mission is to create happy homes. We delight customers and empower cleaning professionals by building the leading platform for home services. Today, we are the world’s largest marketplace for home cleanings. Tomorrow, we’ll be the world’s leading platform for all home services. We are transforming the home services industry by making high-quality home cleanings more accessible, affordable, and transparent for everyone. We connect customers with independent, background-checked cleaning professionals through a modern technology platform that simplifies booking, pricing, and communication. Why Join Homeaglow? A True Startup Environment Join a high-growth, entrepreneurial company where speed, ownership, and impact define the culture. Sustained, Profitable Growth Double-digit year-over-year growth at a nine-figure revenue scale, while serving less than 0.5% of U.S. households — with significant runway ahead. Strong Unit Economics Disciplined focus on LTV/CAC and long-term value creation drives sustainable expansion. Bootstrapped & Focused No liquidation preferences. No distracting investor pressure. Just stable priorities and long-term thinking. Real Economic Impact Over 100,000 cleaning professionals have earned $250M+ through our platform. Average earnings are ~50% higher than tr aditional hotel housekeeping roles. Vertical Expansion Strategy Significant opportunity to expand into adjacent services and deepen customer relationships. Building a World-Class Team Be part of a professional, high-caliber team scaling a category-defining platform What you’ll achieve Create and maintain reporting of Marketing KPIs and lead analyses of trends in marketing platform performance through on-site conversion Continuously improve the accuracy of marketing measurement through approaches including attribution, media mix modeling and incrementality studies Maintaining & ensuring stability of data sharing & tracking with various ad platforms and third party tools Partner with Performance Marketing Lead to set growth targets, including quantifying supply & demand at a market level Increase the testing velocity of performance and lifecycle marketers by designing experiments and creating tools to empower marketers to run and analyze experiments effectively Partner with Finance to translate marketing operational metrics to financial metrics, set marketing budgets and growth targets Leverage AI-powered development environments to scale analytics impact beyond the team — automating recurring reporting, building internal tools, and enabling marketers to self-serve on data access and analysis Requirements 5+ years of experience in business and/or marketing analytics, including experience working directly with media buyers & financial analysts Deep understanding of various measurement techniques and how to deploy them effectively (attribution, media mix modeling, incrementality studies, etc.) Experience supporting website conversion rate optimization & analyzing website funnel metrics Track record of increasing the velocity and quality of experiments run by media buyers Track record demonstrably improving marketing measurement that led to an improvement in the efficiency of the marketing program Experience working cross-functionally with Finance & Engineering Fluent in Python Perks and Benefits Health insurance fully covered by the company. Parental leave Flexible / unlimited PTO policy. Cleaning membership perk – Free Homeaglow membership with complimentary cleanings. Enjoy up to 2x cleanings a month, capped at $200 USD per cleaning. Equal Opportunity Employer Homeaglow is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic. We are committed to building an inclusive environment for all employees. Accommodations We are happy to provide reasonable accommodations for candidates with disabilities throughout our hiring process. Please let us know if you require any adjustments. Pay Transparency Compensation ranges are available upon request. Final offers are based on experience, skills, and location in accordance with applicable pay transparency laws.