Senior Marketing Associate - Content Focused

Job description

Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning-fast and convenient way to book delivery and moving services whether they are at home, at work, or on the go. Currently, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders every day. With 1600+ employees spread across SEA and LATAM, our 12-year-old company reached unicorn status in 2018, is well-funded by prominent VCs, and has kept growing at tremendous speed since. Our strength lies in our internal values: **Passion** in serving local communities, empowering SMEs, and our driver partners; **Execution and Grit** because that is how we differentiate ourselves by never giving up and striving for excellence; and **Humility – awareness** in ourselves to learn from others and never stop improving. We are currently looking for a talented and driven **Senior Marketing Executive** to join our team in Istanbul. As a key member of the Lalamove Turkey marketing team, you will contribute to all aspects of marketing, including awareness creation, customer acquisition, growth, and retention. Working closely with the Marketing Manager and cross-functional stakeholders, you will play a crucial role in executing marketing strategies and campaigns to achieve marketing excellence in the Turkish market. Join us and be part of Lalamove’s exciting journey in Turkey! 💛 ### Key Responsibilities - **Campaign Execution:** Plan and execute end-to-end user retention, driver recruitment, and growth campaigns across digital and offline channels. - **Content & Storytelling:** Craft compelling brand stories, blog posts, and marketing copy that resonate with local users and drive brand affinity. - **AppComm & Email Marketing:** Build and deploy lifecycle messaging—including email workflows, push notifications, and in-app popups—to boost activation and retention. - **Social Media Collaboration:** Partner closely with the Social Media Manager to execute platform strategies (Instagram, TikTok, etc.), maintain content schedules, and protect brand voice consistency. - **Intern Mentorship & Supervision:** Direct, mentor, and oversee a Marketing Intern, delegating daily execution tasks, guiding creative output, and supporting their professional development. - **GEO & Modern SEO:** Structure web and editorial content for both traditional SEO and emerging AI search engines (ChatGPT, Google AI Overviews). - **Optimization & Analytics:** Track performance metrics across channels, manage audience segmentation, and run A/B tests on copy and creatives to maximize conversions. ### What We're Looking For - **Experience:** 3+ years in multi-channel digital and offline marketing, with strong hands-on experience in content, copywriting, and campaign management. - **Language:** Native **Turkish** and fluent **English** (written & spoken). - **Core Skills:** - Copywriting & brand storytelling across social, web, email, and app channels. - Setting up push notifications, in-app messages, and email marketing workflows. - Solid understanding of social media channels, community management, and brand voice alignment. - Emerging leadership and task-delegation skills to guide and support junior team members/interns. - Familiarity with modern search practices (**SEO & GEO / AI search**). - **Tools & Market Knowledge:** Experience with CMS (HubSpot), Web/App Analytics (Google Analytics), and CRM/AppComm tools. Deep understanding of the Turkish market and consumer trends. - **Project Management Mindset:** Manage each task like a project, prepping, executing and delivering results and learnings.