Senior Marketing Automation Specialist

Job description

We believe power is a promise - a shared commitment to be there for others when it matters most. For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future. Ready to Power a Smarter World with us? As a Senior Marketing Automation Specialist, you will be responsible for strategizing, creating, and optimizing marketing automation journeys to drive engagement, conversion, and customer retention. You will be developing and executing email campaigns, lead nurturing programs, account-based marketing (ABM) and customer retention initiatives across various channels and business groups. Essential Duties: Salesforce Marketing Cloud communication sequencing and orchestration by designing and implementing end-to-end marketing automation campaigns, including email marketing, lead nurturing, ABM campaigns, customer journeys, dynamic content, and personalized experiences. Coordinate ABM initiatives by aligning campaign logic, messaging, and timing across multiple stakeholders and buying groups within target accounts. Design and manage account-based journeys in Salesforce Marketing Cloud Journey Builder, aligned to account intent and lifecycle stages. Partner with sales, demand generation, and marketing operations teams to align account segmentation, engagement signals, and campaign triggers. Utilize Salesforce Marketing Cloud to manage customer data and segment audiences effectively. Work with IT and data teams to design, configure and integrate new data into Salesforce Marketing Cloud. Analyze customer behavior and account behavior, engagement signals, and touchpoints to create comprehensive customer journey maps, ensuring a seamless and personalized experience across all interactions. Execute continuous testing and optimization of campaign elements, such as subject lines, content, CTAs, and timing, to enhance engagement and conversion rates, and for quality assurance. Generate regular reports on marketing performance metrics and campaign results, providing insights to key stakeholders and making data-driven recommendations for improvement. Stay up-to-date with industry trends, best practices, and regulations related to marketing automation and email marketing to deliver cutting-edge campaigns. Work with teams to implement best practices and email regulations. Minimum Job Requirements Bachelor’s Degree in Business, Marketing, Communications, related degree or equivalent experience 4+ years marketing automation experience. Experience with email campaign planning and execution, including html modification and audience segmentation. Experience with major marketing automation platforms, such as Salesforce Marketing Cloud, Marketo, etc. Experience in email marketing and data automation. Experience supporting ABM platforms or CRM-integrated account data is a plus. Knowledge / Skills / Abilities Analytical skills and attention to detail. Commitment to achieving measurable results Ability to communicate and collaborate across departments to drive continual performance. Project management skills with the ability to handle multiple campaigns simultaneously, Ability to analyze campaign performance and conduct meaningful A/B tests. In-depth knowledge of email platforms like Salesforce Marketing Cloud. Database mindset and ability to alter audiences using SQL and filtering. Ability to configure new data sets in Salesforce Marketing Cloud. Preferred Job Requirements Certifications in Salesforce Marketing Cloud, such as Marketing Cloud Email Specialist. In-depth knowledge of Salesforce Marketing Cloud features, including Journey Builder/Engagement Studio, Email Studio, Automation Studio, and Audience Builder. Proficiency in HTML and AMPscript Great Reasons to work for Generac: Competitive Benefits: Health, Dental, Vision, 401k and many more Free onsite gym open Monday through Saturday for Generac employees We offer product loan (for up to 4 days) and discount programs Pride! When a storm strikes, Generac employees always rise to the occasion. Each time a storm hits, many employees volunteer their time with the customer support team or on the production line, while others go right into storm-affected areas to repair generators Make a positive impact. Generac has always been community-minded and dedicated to giving back. The company proudly offers a Volunteer Time Off program, inviting team members to participate in charitable volunteer opportunities on company time. We believe in having fun. From minor celebrations to major events, our employees balance their work by building a strong culture of teamwork and collaboration through a variety of occasions, including our Fun Days. We’re an inclusive company that celebrates differences and keeps equity and respect at the forefront “We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”