Senior Marketing Campaign Manager, Federal

Job description

**Get to Know Us** Horizon3 is a fast-growing, remote cybersecurity company dedicated to the mission of enabling organizations to proactively find and fix and verify exploitable attack vectors before criminals exploit them. Our flagship product, the NodeZeroTM platform, delivers production-safe autonomous pentests and other key assessment operations that scale across the largest internal, external, cloud, and hybrid cloud environments. NodeZero has been adopted by organizations of all sizes, from small educational institutions to government agencies and Global 100 enterprises. It is used by ITOps/SecOps teams, consulting pentesters, and MSSPs and MSPs. We are a fusion of former U.S. Special Operations cyber operators, startup engineers, and formerly frustrated cybersecurity practitioners. We're committed to helping solve our common security problems: ineffective security tools, false positives resulting in alert fatigue, blind spots, "checkbox” security culture, cybersecurity skills shortage, and the long lead time and expense of hiring outside consultants. Collectively, we are a team of learn it alls, committed to a culture of respect, collaboration, ownership, and results. **About the Role** We are seeking a Sr. Campaigns Manager, Federal to own integrated campaigns for Horizon3's Federal and Public Sector business: civilian agencies, the DoD, the Defense Industrial Base, and SLED. You will build campaigns that fit how government buys, including budget cycles, procurement vehicles, compliance mandates, and partner-led sales, and hold them to the same pipeline ROI standard as the commercial business. You will report to the Director, Marketing Campaigns & Operations and work in close partnership with Federal sales leadership, the Sr. Federal Field Marketing Manager, channel field marketing, Carahsoft, and Federal channel partners. Your job is to put Horizon3's strongest Federal proof points, including FedRAMP High authorization and NSA CAPT program participation, in front of the right agencies and programs in the right format. This role requires someone who understands how the Federal government buys, how Defense Industrial Base suppliers operate, and how to design campaigns that work within procurement cycles and compliance constraints. **What You'll Do** **Federal Campaign Strategy and Planning** - Own and execute the Federal campaign plan, aligned with Federal fiscal years, procurement cycles, and sales priorities. - Segment the market (Civilian, DoD, DIB, SLED) and partner with sales leadership to build target account lists. - Map buying groups for priority agencies and programs, including security/IT leaders, program offices, and key influencers. - Develop campaign briefs centered on key compliance and security drivers (e.g., CISA KEV, CMMC, FedRAMP, continuous security validation). **Campaign Execution** - Execute multi-channel campaigns using email nurtures, targeted ads, webinars, content, and industry media. - Orchestrate agency- and program-level plays with SDR and partner outreach, ensuring compliance with Federal ethics rules. - Align with the Sr. Federal Field Marketing Manager to integrate digital campaigns before and after field events. - Partner with Product Marketing to create Federal-specific messaging, compliance mapping, and proof points. **Partner and Channel Campaigns** - Collaborate with channel teams, distributors (e.g., Carahsoft), resellers, and SIs on joint demand generation and co-branded campaigns. - Manage partner marketing funds as performance investments tied to pipeline targets. **Sales Alignment and Measurement** - Serve as the primary campaign partner to Federal sales leadership, driving alignment on account engagement and follow-ups. - Define long-cycle KPIs: agency engagement, meetings booked, sourced/influenced pipeline, CPO, and stage progression. - Work with Marketing Operations to ensure accurate campaign attribution in Salesforce. - Report performance to marketing and sales leadership with clear optimization recommendations. - Act as a Federal subject matter expert (SME) for the broader marketing team. *(Individual contributor role; no direct reports.)*. **What You'll Bring** - 6+ years of B2B campaign, demand generation, or ABM experience, with significant focus on the Federal or Public Sector market. - Deep understanding of Federal buying motions, procurement constraints, budget cycles, and channel-led sales. - Proven track record of driving pipeline across at least two segments: Civilian, DoD, DIB, or SLED. - Hands-on experience running co-marketing programs with Federal distributors, channel partners, and SIs. - Familiarity with Federal cybersecurity frameworks (e.g., FedRAMP, CMMC, FISMA, CISA KEV) and how to translate them into compelling campaign themes. - Strong cross-functional collaboration skills across sales, SDRs, channel partners, field marketing, and product marketing **What Sets You Apart?** - Experience in cybersecurity, DevSecOps, or adjacent B2B security markets. - Familiarity with Carahsoft and the broader Federal distribution ecosystem. - Background in or direct exposure to the Defense Industrial Base (DIB). - Experience with NSA, CISA, or DoD programs, with the ability to engage credibly with security practitioners. - Experience with marketing automation platforms and Federal field program support. - Based in the Washington, D.C. metro area. - Familiarity with the broader GTM stack (e.g., Chili Piper, Zuddl, RevSure, Nooks, Clay, Influ2, Reachdesk). **Travel Requirements** This role requires up to 40% travel for Federal sales alignment, partner planning, key industry events, and internal offsites. Travel will be concentrated in the Washington D.C. metro area. Job-related travel expenses are reviewed and must be approved by your manager. **Perks of Horizon3** - Inclusive Team: We value diversity and promote an inclusive culture where everyone can thrive. - Growth Opportunities: Be part of a dynamic and growing team with numerous career development opportunities. - Innovative Culture: Work in a collaborative environment that encourages creativity and out-of-the-box thinking. - Hybrid & Remote Work: We embrace a mix of remote and hybrid work models depending on role and location, including our Chicago office, where some roles require regular in-office presence. - Competitive Compensation: We offer competitive salary, equity and benefits. Our benefits include health, vision & dental insurance for you and your family, a flexible vacation policy, and generous parental leave. **Compensation and Values** At Horizon3, we believe that our people are our greatest asset, and our compensation philosophy reflects this core value. We are committed to fostering an environment where all employees feel valued, respected, and rewarded for their contributions. Our compensation structure is designed to be fair, competitive, and transparent, ensuring that every team member is recognized and compensated equitably across roles, levels, and locations. In accordance with various State’s transparency regulations, we provide the following salary range information for this position: - Base salary range: $145,000 - $185,000 annually. The exact salary will be determined based on the selected candidate’s location, qualifications, experience, and relevant skills. - Additional compensation: All full-time roles are eligible for an equity package in the form of stock options. **You Belong Here** Horizon3 is not just an equal opportunity employer - we are a community that values diversity, equity, and inclusion as fundamental principles of our culture and success. We are dedicated to fostering a workplace where everyone feels welcome and respected, regardless of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, hair length or any other legally protected status by law. Our commitment to diversity and inclusion means we strive to attract, develop, and retain a workforce that reflects the varied communities we serve. We believe that diverse perspectives drive innovation and strengthen our ability to create cutting-edge cybersecurity solutions. At Horizon3, every team member is valued and supported in an environment that encourages personal and professional growth. We welcome candidates from all backgrounds and experiences, and we encourage all qualified individuals to apply. Come be a part of Horizon3, where your unique contributions are recognized, and your potential is limitless. **Other Duties** Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change at any time with or without notice. **Application Note** In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.