Senior Marketing Campaigns Manager

Job description

**Get to Know Us** Horizon3 is a fast-growing, remote cybersecurity company dedicated to the mission of enabling organizations to proactively find and fix and verify exploitable attack vectors before criminals exploit them. Our flagship product, the NodeZeroTM platform, delivers production-safe autonomous pentests and other key assessment operations that scale across the largest internal, external, cloud, and hybrid cloud environments. NodeZero has been adopted by organizations of all sizes, from small educational institutions to government agencies and Global 100 enterprises. It is used by ITOps/SecOps teams, consulting pentesters, and MSSPs and MSPs. We are a fusion of former U.S. Special Operations cyber operators, startup engineers, and formerly frustrated cybersecurity practitioners. We're committed to helping solve our common security problems: ineffective security tools, false positives resulting in alert fatigue, blind spots, "checkbox” security culture, cybersecurity skills shortage, and the long lead time and expense of hiring outside consultants. Collectively, we are a team of learn it alls, committed to a culture of respect, collaboration, ownership, and results. **About the Role** We are seeking a Sr. Campaigns Manager to join our Marketing Campaigns team to design, execute, and measure integrated campaigns that generate and accelerate pipeline. In this role, you will take ownership of campaigns from initial brief to final pipeline report—spanning audience targeting, messaging, offer strategy, channel mix, SDR follow-up, and performance measurement. You will also coordinate prospect-specific engagements across all channels. You will work closely with sales, SDRs, field marketing, ABM, digital marketing, product marketing, and marketing operations. This is a senior individual contributor role with hands-on campaign execution responsibilities and no immediate direct reports. **What You’ll Do** ### **Campaign Strategy and Planning** - Help develop and run the quarterly campaign plan for your segments, aligned to pipeline targets, ICP priorities, product launches, and company themes. - Write the campaign brief for each program you own: audience, buying group, message, offer, channels, budget, and pipeline hypothesis. - Build always-on and burst campaigns across email and nurture, paid media, webinars, content, field, and SDR outreach, so each channel reinforces the others. - Partner with product marketing and content on messaging and proof points that fit each persona and stage. - Coordinate with regional campaign leader’s efforts in order to ensure global strategy alignment while allowing for regional specific messaging. ### **Execution and Orchestration** - Stay aligned with the cross-functional working team for each campaign across digital, field, webinars, marketing operations, and creative. Own the timeline and the launch quality for campaigns you own. - Help drive the build of nurture and lifecycle programs with marketing operations. - Coordinate with the ABM and field marketing teams so campaigns, account plays, and events hit the same accounts with one message. - Manage budgets for campaigns you own and make the trade-off calls on channel mix. ### **Measurement and Optimization** - Work with the Marketing Analytics team to define campaign KPIs: engagement, meetings attended, pipeline sourced and influenced, CPO, CPL, and stage velocity. - Work with marketing operations so all activity is attributed correctly in Salesforce, with consistent UTM structure and campaign membership. - Test messaging, offers, channel mix, and sequencing, and apply what the data shows. **What You’ll Bring** - 6+ years of B2B demand generation or campaign experience at a high-growth SaaS or technology company, preferably in cybersecurity. - Proven track record designing and running integrated, multi-channel campaigns that generate measurable pipeline, with the data to back it up. - Strong command of Salesforce for campaign attribution and pipeline tracking, and hands-on experience with marketing automation platforms. - Experience working directly with sales and SDR teams on campaign follow-up and pipeline reviews. - Strong project management instincts. You can run multiple campaigns at once without losing detail or momentum. - Financial fluency: comfortable with CPO, ROI, and budget trade-offs. - Comfort translating complex, technical subject matter into messaging that resonates with security buyers, including CISOs, security architects, and IT and SecOps practitioners. **What Sets You Apart?** - Familiarity with the wider GTM stack, such as Chili Piper, Zuddl, RevSure, Nooks, Peerbound, Gainsight, Clay, Influ2, or Reachdesk. **Travel Required** We are a fully remote company. This role may require minimal travel for internal offsites. Job-related travel expenses are reviewed and must be approved by your manager. **Perks of Horizon3** - Inclusive Team: We value diversity and promote an inclusive culture where everyone can thrive. - Growth Opportunities: Be part of a dynamic and growing team with numerous career development opportunities. - Innovative Culture: Work in a collaborative environment that encourages creativity and out-of-the-box thinking. - Hybrid & Remote Work: We embrace a mix of remote and hybrid work models depending on role and location, including our Chicago office, where some roles require regular in-office presence. - Competitive Compensation: We offer competitive salary, equity and benefits. Our benefits include health, vision & dental insurance for you and your family, a flexible vacation policy, and generous parental leave. **Compensation and Values** At Horizon3, we believe that our people are our greatest asset, and our compensation philosophy reflects this core value. We are committed to fostering an environment where all employees feel valued, respected, and rewarded for their contributions. Our compensation structure is designed to be fair, competitive, and transparent, ensuring that every team member is recognized and compensated equitably across roles, levels, and locations. In accordance with various State’s transparency regulations, we provide the following salary range information for this position: - Base salary range: $145,000 - $185,000 annually. The exact salary will be determined based on the selected candidate’s location, qualifications, experience, and relevant skills. - Additional compensation: All full-time roles are eligible for an equity package in the form of stock options. **You Belong Here** Horizon3 is not just an equal opportunity employer - we are a community that values diversity, equity, and inclusion as fundamental principles of our culture and success. We are dedicated to fostering a workplace where everyone feels welcome and respected, regardless of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, hair length or any other legally protected status by law. Our commitment to diversity and inclusion means we strive to attract, develop, and retain a workforce that reflects the varied communities we serve. We believe that diverse perspectives drive innovation and strengthen our ability to create cutting-edge cybersecurity solutions. At Horizon3, every team member is valued and supported in an environment that encourages personal and professional growth. We welcome candidates from all backgrounds and experiences, and we encourage all qualified individuals to apply. Come be a part of Horizon3, where your unique contributions are recognized, and your potential is limitless. **Other Duties** Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change at any time with or without notice. **Application Note** In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.