Senior Marketing Communication Specialist

Job description

What You’ll Be Doing Industry Event Planning & Execution​​ • Identify, evaluate, and plan participation in key summits, annual conferences, and technical exchange events within the data center, HVAC, and heat pump industries, including activities organized by industry associations/societies. • Coordinate cross-departmental collaboration by leveraging company resources and serve as the primary liaison for major forums to enhance Danfoss’ thought leadership in relevant fields. • Collaborate with the team to generate, nurture, and convert market/sales leads. • Oversee end-to-end event management, including event selection, vendor negotiation, annual budget planning & control, on-site execution, and performance evaluation. ​​Technical Exchange Event Organization​​ • Work with the sales team to plan technical seminars and promotional events targeting end-users, design institutes, and OEM clients. • Co-create and develop in-depth technical content with relevant departments to effectively communicate the value proposition of Danfoss solutions. ​​Co-Branding Marketing​​ • Partner with key OEM accounts to develop and execute co-branding marketing campaigns and joint marketing plans. • Coordinate internal and external resources to ensure seamless execution and maximize the impact of co-branding initiatives. ​​Marketing Collateral Development​​ • Lead the development of technical whitepapers, product brochures, posters, and other promotional materials by collaborating with internal and external stakeholders to ensure content professionalism and communication effectiveness. • Maintain a content library and ensure sales teams can efficiently utilize these resources. • Oversee the design and production process of marketing materials to maintain brand consistency. ​​Digital Marketing & Advertising​​ • Plan and execute integrated online/offline marketing campaigns, including digital advertising and social media promotions. • Monitor campaign performance and continuously optimize marketing strategies. What We're Looking For Education Background​​ • Bachelor's degree or above in Marketing, Communications, Engineering, or related fields. ​​Work Experience​​ • 10+ years of experience in marketing communications, preferably in industrial or B2B technology sectors. • Experience in the data center industry, with knowledge of its supply chain and key stakeholders. • Technical knowledge of data center cooling systems is a plus. • Proven track record in planning and executing large-scale industry events and technical seminars. ​​Skills​​ • Excellent written and verbal communication skills in both Chinese and English. • Strong project management and cross-departmental coordination abilities. • Proficiency in Microsoft Office suite and marketing tools. • Analytical skills to evaluate marketing campaign performance. ​​Personal Qualities​​ • Strong capability in B2B customer communication, with the ability to collaborate closely with the sales team to drive customer visits, identify business opportunities, and support conversion • Proven ability in industry development and relationship building, with a proactive approach to engaging key accounts and contributing to the development of the broader industry ecosystem • Results-driven, with the ability to thrive in a fast-paced environment and deliver work efficiently • Strong business acumen with a keen sense of market insight and strategic thinking • Excellent interpersonal, communication, and coordination skills • Able to perform effectively under high-pressure, multi-project environments, with strong resilience and the ability to manage complex stakeholder communications • Willingness to travel frequently as required by industry-related activities What You'll Get from Us We promote from within and support your learning with mentoring, training, and access to global opportunities. You’ll have flexibility, autonomy, and support to do your best work while maintaining a healthy work-life balance. Your well-being matters to us. We strive to create an inclusive work environment where people of all backgrounds are respected, and valued for who they are. You’ll receive benefits like 13th salary, annual bonus, paid vacation, pension plans, personal insurance, and more. These vary by country and contract, but they’re worth asking about—we think they’re pretty great. Ready to Make a Difference? If this role excites you, we’d love to hear from you! Apply now to start the conversation and learn more about where your career can go with us. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or other protected category.