Senior Marketing Executive

Job description

The Role: We are looking for a highly organised and commercially focused Senior Marketing Executive to support the delivery of customer engagement, loyalty and CRM activity for our Frasers Plus product. Reporting into the Senior Marketing Manager, the role will play a key part in developing and optimising customer communications, loyalty campaigns and strategic marketing workstreams. The successful candidate will take ownership of CRM automations and personalised customer journeys, lead the operational delivery of loyalty initiatives, and manage relationships with internal stakeholders to ensure campaigns are delivered effectively and on schedule. This is an exciting opportunity for a customer-focused marketer with strong CRM experience who enjoys combining technical campaign execution with broader marketing delivery Key Responsibilities: CRM & Customer Engagement Act as the lead for CRM automations, ensuring all customer journeys are maintained, optimised and performing effectively. Own the development and implementation of variable and personalised content across CRM channels. Identify opportunities to improve customer engagement, conversion and retention through automation and segmentation. Work closely with data, analytics and external agencies/platforms to continuously enhance customer journeys. Monitor campaign and automation performance and make recommendations for ongoing improvement. Loyalty Programme Management Own the end-to-end delivery of loyalty campaigns and offers, including setup, testing, execution and post-campaign evaluation. Manage the loyalty campaign calendar, ensuring activity is aligned with wider business priorities and trading plans. Coordinate campaign reporting and communicate performance results to key stakeholders. Ensure all loyalty activity is delivered accurately, compliantly and in line with agreed processes. Marketing Workstream Leadership Lead key marketing workstreams including Group Digital, Group Organic Social, and CRM. Act as the primary contact for stakeholders across these channels, building strong and effective working relationships. Coordinate campaign planning and execution to ensure Frasers Plus activity is aligned across all customer touchpoints. Brief and manage creative requirements with internal designer, ensuring assets are delivered on time and to a high standard. Manage campaign timelines, stakeholder communications and approvals to support successful delivery. Skills & Experience Proven experience in a CRM, customer marketing or loyalty-focused marketing role. Strong experience managing automated customer journeys and personalised CRM communications. Understanding of customer segmentation, lifecycle marketing and engagement strategies. Experience planning and delivering multi-channel marketing campaigns. Strong project management skills with the ability to manage multiple priorities simultaneously. Excellent stakeholder management and communication skills. Strong attention to detail and a process-driven approach to campaign execution. Commercially minded with the ability to interpret campaign performance and identify opportunities for improvement. Desirable Experience using CRM platforms (we use Voyado) Experience within retail, financial services, loyalty or customer engagement programmes. Understanding of email, SMS, push notification and app marketing channels. Knowledge of GDPR, PECR and marketing compliance requirements. Experience working with creative, digital and brand teams. As FGFS is within a regulated environment any offer is subject to satisfactory background checks including criminal record check, credit check, and employment references. Along with your benefits package we also offer a wide range of perks for our colleagues: Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values. Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work. Fearless 1200 – Fearless 1200 is our way of recognising our growth. It’s bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded – check out the video link to find out more - Employee Welfare Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free. Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support. What’s next? Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter - this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate one or two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action. At Frasers Group we’re rethinking retail. Through digital innovation and unique customer experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers providing flexible and convenient ways to pay across our collection of established brands, including Studio, Sports Direct, FLANNELS, USC, Frasers, and GAME Frasers Group Financial Services is the next chapter of elevation for the Frasers Group. We fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. Why join us? Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences Frasers Group Financial Services is committed to delivering a positive colleague experience and to be able to make the most of it you need to immerse yourself into delivering on our principles: Own it and back yourself - Own the basics, own your role and own the result Think without limits - Think, think fast, think fearlessly Be relevant - Relevant to our people, our partners and the planet