Senior Marketing GTM Analytics Manager

Job description

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Marketing GTM Analytics Manager based in Canada.** This is a strategic analytics leadership opportunity supporting Marketing and cross-functional teams in a high-growth B2B technology environment. You will connect customer, campaign, product usage, customer relationship management, and revenue data to uncover opportunities for growth. The role combines hands-on analytics with strategic influence, helping leaders improve conversion, prioritize investments, and accelerate pipeline growth. You will own critical funnel, attribution, experimentation, account-based marketing, and return-on-investment analyses. Your insights will directly inform marketing planning, quarterly business reviews, investment decisions, and go-to-market strategy. You will partner closely with Marketing Operations, Sales Operations, Finance, Revenue Operations, and Data teams to build reliable datasets and scalable reporting. This role offers significant autonomy and the opportunity to shape how marketing performance is measured and translated into business impact. ### Accountabilities - Serve as a strategic analytics partner to Marketing and cross-functional stakeholders, translating ambiguous business questions into clear analyses, recommendations, and measurable actions. - Own lead and account funnel analytics, including conversion, velocity, quality, cohort performance, and the factors driving strong or weak outcomes. - Define trusted attribution and return-on-investment methodologies for marketing programs, including marketing development funds, co-marketing initiatives, and marketing-funded sales performance incentive funds. - Develop targeting and measurement models to support inside sales motions focused on product-led growth prospects. - Build account intelligence and scoring models to support account-based marketing, expansion opportunities, and adoption of new products. - Lead the analytical narrative for Marketing quarterly business reviews, operating reviews, and planning processes by connecting marketing activity to pipeline and revenue outcomes. - Design experiments and measurement frameworks to determine which marketing programs and growth motions should be scaled, changed, or discontinued. - Build scalable datasets, dashboards, reporting solutions, and data-quality controls in partnership with Marketing Operations, Sales Operations, Finance, and Data teams. - Establish consistent marketing metrics and definitions across Marketing, Revenue Operations, and Finance. - Improve existing dashboards and reporting for accuracy, usability, actionability, and self-service access. - Analyze funnel conversion, campaign performance, pipeline contribution, and marketing investment effectiveness to identify actionable opportunities. - Provide executive-ready reporting and insights for quarterly business reviews and other strategic business discussions. - Reduce recurring ad hoc analysis requests by developing scalable dashboards and self-service reporting capabilities. - During the first 30 days, develop a strong understanding of Salesforce, Snowflake, Sigma, existing marketing reporting, program structures, funnel definitions, attribution methodologies, and reporting processes while building relationships with key stakeholders. - During the first 60 days, take ownership of core marketing reporting, improve reporting processes, establish effective support models, and begin delivering analysis on funnel conversion, campaign performance, and pipeline contribution. - During the first 90 days, independently deliver executive-ready reporting, provide actionable insights, and complete a priority analysis such as Field Marketing return on investment, account-based marketing targeting, or product-led growth and inside sales opportunity identification. **Requirements** - You have 7+ years of experience in Marketing, Growth, Revenue, Go-to-Market, or related analytics, ideally within a B2B Software-as-a-Service environment. - You have advanced SQL skills and experience working with customer, campaign, product usage, Customer Relationship Management, and cloud data warehouse datasets. - You have strong knowledge of demand generation, marketing funnel measurement, attribution, experimentation, account-based marketing, and pipeline economics. - You can independently structure complex and ambiguous business problems and turn them into defensible, decision-ready recommendations. - You have experience building scalable dashboards, reporting solutions, and data products that enable business teams to make informed decisions. - Salesforce experience is strongly preferred. - You have strong analytical judgment and a high standard for data accuracy and quality. - You have excellent executive communication skills and can clearly translate complex analytical findings into actionable business recommendations. - You can influence senior stakeholders effectively without relying on direct authority. - You are comfortable working as a strategic, hands-on individual contributor who can move between technical analysis and business strategy. - You are able to collaborate effectively across Marketing, Field Marketing, Revenue Operations, Finance, Sales Operations, and Data teams. - You are comfortable working with ambiguous problems, evolving priorities, and a high degree of ownership. - You must be eligible to work in Canada, as visa sponsorship is not offered for this position. **Benefits** - Base compensation of CA$165,900–CA$237,000 annually, plus equity. - Remote-first work environment with flexibility to manage your schedule while delivering strong results. - Generous paid time off, designated quarterly wellness days, and an end-of-year wellness break. - Home office support to help create a comfortable and effective remote workspace. - Technology stipend equivalent to US$100 net per month. - Annual learning and development stipend for conferences, courses, certifications, and continued education. - 16 weeks of paid parental leave after six months of employment. - Equity participation for full-time employees. - Comprehensive medical and retirement benefits, with specific coverage varying by country. - Paid holidays, subject to local policies. - Opportunities to collaborate with globally distributed teams and work alongside experienced professionals across Marketing, Sales, Finance, Revenue Operations, and Data. - Opportunity to influence marketing measurement, pipeline strategy, investment decisions, and go-to-market performance at scale.