Senior Marketing Lead

Job description

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Marketing Lead based in Switzerland.** As Senior Marketing Lead, you’ll take end-to-end ownership of the marketing function for a fast-growing B2C SaaS product serving tens of thousands of users. You’ll build, prioritize, execute, and measure a scalable marketing engine across acquisition, conversion, retention, content, and partnerships. This is a highly hands-on leadership role where strategy and execution go hand in hand, with significant autonomy over priorities, experimentation, and channel development. You’ll work closely with the CEO while coordinating contractors, specialist resources, and AI-powered tools to extend your impact without building a large internal team. Your work will span email, CRO and landing pages, paid acquisition, retargeting, social, partnerships, affiliate programs, and SEO content. You’ll also play a key role in integrating AI agents into everyday marketing workflows for research, content creation, analysis, and automation. This is an ideal opportunity for a systems-oriented marketer who thrives in lean environments, moves quickly, and enjoys turning opportunities into measurable growth. ### Accountabilities: - Own the marketing strategy end to end, including planning, prioritization, execution, optimization, and measurement across key channels. - Audit existing marketing activity during the first months and identify the channels, initiatives, and experiments with the greatest potential impact. - Take full ownership of individual marketing channels, building scalable processes and automating repetitive activities before expanding into additional areas. - Develop and optimize email marketing, landing pages, conversion rate optimization, performance marketing, social media, retargeting, partnerships, affiliates, and SEO content. - Manage and quality-check the work delivered by part-time contractors across content, design, landing pages, social, email, distribution, and paid advertising. - Scope projects clearly and delegate work effectively to contractors, agencies, specialist resources, and AI agents while maintaining accountability for final quality. - Build, manage, and scale AI-powered workflows and agents for marketing research, content development, analysis, reporting, and automation. - Partner closely with the CEO to establish priorities, allocate budgets, evaluate performance, and test new channels or growth opportunities. - Develop marketing messaging and content that authentically resonates with busy US families and parents. - Monitor channel performance, customer behavior, conversion rates, and campaign results to identify opportunities for optimization. - Establish efficient systems and processes that allow marketing activities to scale without unnecessary complexity or bureaucracy. - Continuously test new approaches, learn from results, and translate successful experiments into repeatable growth mechanisms. ## Requirements: - Senior-level marketing experience with a proven track record of owning marketing strategy and execution across multiple channels. - Previous experience marketing a **B2C SaaS or subscription product**, ideally with meaningful ownership across acquisition, conversion, and retention activities. - Strong systems-thinking ability, with the capacity to assess the entire marketing funnel and determine where resources will have the greatest impact. - Hands-on experience with several relevant channels, such as email marketing, CRO and landing page optimization, Google Ads, retargeting, social media, SEO content, partnerships, affiliates, or Amazon Ads. - Strong project and delegation skills, with the ability to brief contractors, agencies, and AI agents effectively and assess the quality of their output. - Highly organized, self-directed, and comfortable taking ownership without extensive supervision or layers of approval. - Willingness and ability to remain hands-on, including writing marketing copy, building processes, analyzing performance, and setting up systems personally when required. - Demonstrated daily use of **AI tools and AI agents** for marketing research, content creation, analysis, and automation, with practical examples of how these tools have improved your work. - Fast-learning mindset and the ability to quickly adopt unfamiliar channels, tools, technologies, and marketing approaches. - Strong analytical and commercial thinking, with the ability to connect marketing activity to measurable business outcomes. - **Native-level American English**, with a natural understanding of how US consumers, particularly families and parents, communicate and make purchasing decisions. - Strong communication and collaboration skills, with the ability to work effectively with executives, contractors, specialists, and distributed teams. - Comfortable operating in a remote, high-trust, low-bureaucracy environment where autonomy and personal accountability are highly valued. - Nice-to-have experience with email marketing at scale, performance marketing, partner/reseller programs, affiliate management, smart-home products, consumer electronics, family technology, hardware, or e-commerce. ## Benefits: - **100% remote working**, providing flexibility to work from your preferred location. - High degree of autonomy and freedom to determine how best to solve problems and achieve results. - High-trust environment with minimal bureaucracy, unnecessary meetings, and red tape. - Flexible time off designed to support sustainable performance and proper time to recharge. - Opportunity to work with a small, friendly, collaborative team. - Access to a broader network of entrepreneurial SaaS professionals for knowledge sharing, learning, and idea exchange. - Opportunity to work with central marketing specialists and increasingly sophisticated AI automation systems. - Significant ownership and visibility over marketing strategy, experimentation, and business growth. - Opportunity to build a marketing engine and establish scalable systems rather than simply maintaining an existing function. - Salary positioned around local market medians for a remote-first environment, with the compensation range shared in writing before the first interview. - Inclusive and equal-opportunity workplace committed to diversity, fairness, and respect.