About the RoleEPOS is a fast-growing AI-enabled digitalisation company building Southeast Asia's leading SME point-of-sale digitalisation ecosystem. In Singapore, we operate across two commercial tracks: a high-ticket legacy POS solution, and EPOS360 — an all-in-one app-based digitalisation solution built for high-volume merchant acquisition.The Marketing Manager, Singapore will be the day-to-day owner of Singapore marketing execution. Reporting to the Head of Marketing, International, this person will translate strategy into ground-level delivery — guiding the Singapore marketing team, driving demand generation across both business lines, and ensuring campaigns are executed with discipline and commercial intent.This is a role for a hands-on, commercially minded marketer who thrives on ownership. You will not be waiting for direction on every initiative — you will be expected to make decisions, hold the team accountable, and deliver results in a fast-moving environment. There is a clear growth path for the right person.What You'll DoTeam Leadership & Day-to-Day ExecutionOwn the day-to-day running of the Singapore marketing team, spanning performance, social media, content, design, and video productionBridge strategy set by the Head of Marketing and on-the-ground execution — ensuring the team is aligned, unblocked, and movingHold team members to a high standard of output and support their professional developmentMake decisions independently on execution, escalating only where strategic direction is requiredDemand Generation & Campaign ManagementPlan and execute integrated demand generation campaigns supporting both the revenue and merchant acquisition teamsManage and optimise paid performance campaigns across Meta, Google, and other relevant channels — with the ability to step into hands-on execution when requiredDrive EDM nurturing flows, WhatsApp broadcast campaigns, and direct mail initiativesPlan and execute sales workshops, merchant events, and activations in support of both commercial teamsSocial Media & ContentOversee Singapore's social media output — ensuring content is strategically sound, not just on-trendWork with the social media and content team to raise the quality bar on messaging, positioning, and storytellingCollaborate with the videographer and design team to ensure assets meet brand and campaign standardsPerformance & ReportingOwn Singapore marketing KPIs — lead volume, cost per lead, merchant acquisition numbers, campaign ROIReport performance clearly and regularly to the Head of Marketing, with data-driven recommendations for improvementContinuously identify gaps and inefficiencies in the current marketing mix and propose solutionsRequirementsminium 10 years of marketing experience, with a meaningful portion in a lead or manager-level capacityStrong performance marketing foundations — you have planned, built, and optimised paid campaigns, and can read the numbers criticallyExperience running demand generation programmes: EDM, paid media, events, WhatsApp, or direct mailA track record of managing or guiding junior marketers and holding team output to a high standardBackground in fintech, payments, or B2B SaaS is strongly preferredA commercial mindset — you understand that marketing exists to drive business outcomes, not just brand awarenessSomeone who operates with urgency, takes ownership, and doesn't need hand-holding on the day-to-dayComfortable working in a lean, fast-moving environment where priorities shift and resourcefulness matters
About the Role
EPOS is a fast-growing AI-enabled digitalisation company building Southeast Asia's leading SME point-of-sale digitalisation ecosystem. In Singapore, we operate across two commercial tracks: a high-ticket legacy POS solution, and EPOS360 — an all-in-one app-based digitalisation solution built for high-volume merchant acquisition.
The Marketing Manager, Singapore will be the day-to-day owner of Singapore marketing execution. Reporting to the Head of Marketing, International, this person will translate strategy into ground-level delivery — guiding the Singapore marketing team, driving demand generation across both business lines, and ensuring campaigns are executed with discipline and commercial intent.
This is a role for a hands-on, commercially minded marketer who thrives on ownership. You will not be waiting for direction on every initiative — you will be expected to make decisions, hold the team accountable, and deliver results in a fast-moving environment. There is a clear growth path for the right person.
What You'll Do
Team Leadership & Day-to-Day Execution
- Own the day-to-day running of the Singapore marketing team, spanning performance, social media, content, design, and video production
- Bridge strategy set by the Head of Marketing and on-the-ground execution — ensuring the team is aligned, unblocked, and moving
- Hold team members to a high standard of output and support their professional development
- Make decisions independently on execution, escalating only where strategic direction is required
Demand Generation & Campaign Management
- Plan and execute integrated demand generation campaigns supporting both the revenue and merchant acquisition teams
- Manage and optimise paid performance campaigns across Meta, Google, and other relevant channels — with the ability to step into hands-on execution when required
- Drive EDM nurturing flows, WhatsApp broadcast campaigns, and direct mail initiatives
- Plan and execute sales workshops, merchant events, and activations in support of both commercial teams
Social Media & Content
- Oversee Singapore's social media output — ensuring content is strategically sound, not just on-trend
- Work with the social media and content team to raise the quality bar on messaging, positioning, and storytelling
- Collaborate with the videographer and design team to ensure assets meet brand and campaign standards
Performance & Reporting
- Own Singapore marketing KPIs — lead volume, cost per lead, merchant acquisition numbers, campaign ROI
- Report performance clearly and regularly to the Head of Marketing, with data-driven recommendations for improvement
- Continuously identify gaps and inefficiencies in the current marketing mix and propose solutions
Requirements
- minium 10 years of marketing experience, with a meaningful portion in a lead or manager-level capacity
- Strong performance marketing foundations — you have planned, built, and optimised paid campaigns, and can read the numbers critically
- Experience running demand generation programmes: EDM, paid media, events, WhatsApp, or direct mail
- A track record of managing or guiding junior marketers and holding team output to a high standard
- Background in fintech, payments, or B2B SaaS is strongly preferred
- A commercial mindset — you understand that marketing exists to drive business outcomes, not just brand awareness
- Someone who operates with urgency, takes ownership, and doesn't need hand-holding on the day-to-day
- Comfortable working in a lean, fast-moving environment where priorities shift and resourcefulness matters
