Senior Marketing Manager

Job description

- Who we’re looking for: A commercially driven, hands-on Senior Marketing Manager to lead end-to-end B2B demand generation campaigns across North America - fuelling pipeline growth and helping Tillo scale in one of its most strategic markets. - The challenge: To build and execute high-impact, multi-channel marketing campaigns that generate high-quality leads, support the US Sales team, and grow Tillo’s brand presence in North America - all while working closely with a globally distributed team. - Where you’ll work: This role will be based in our Austin office 3 days a week 🏢 The Tillo Difference https://www.tillo.io/the-tillo-difference We're in the business of rewards and incentives, so we know a thing or two about the importance of giving back. We can't grow as a business without growing as individuals, so we are committed to providing a workplace where passionate, driven individuals can thrive. We value collaboration, trust, positivity, and a willingness to learn - only by working as a team will we reach our goals. We’re the market leader in the UK and are active in a number of other markets including USA, Europe, Australia and India. 🌎 JOB SUMMARY We’re looking for a driven and hands-on Senior Marketing Manager to own and execute end-to-end B2B demand generation campaigns that generate high-quality leads and support revenue growth across North America. This role sits within the Marketing function and works closely with our US-based Sales team, UK-based Marketing team, and in particular our CMO, CRO, Head of Demand Generation and Head of Digital. You’ll be responsible for translating business priorities into compelling, measurable campaigns across multiple channels—from concept through execution, optimisation, and reporting—while also playing an active role in shaping our event strategy and supporting go-to-market initiatives. The ideal candidate is both a strategic thinker and a proactive executor—equally comfortable writing sharp email copy, launching targeted ABM campaigns, managing industry events, or analysing funnel performance to drive continuous improvement. DAY TO DAY THIS ROLE INVOLVES Campaign Management - Develop, execute, and optimise end-to-end B2B marketing campaigns aligned to Tillo’s commercial, product, and brand priorities. - Lead multi-touch ABM campaigns (1:1, 1:few, and 1:many) across key channels—email, content, gifting, display, paid, and more. - Drive lead generation and pipeline growth, with a clear focus on delivering high-quality MQLs and MQAs to support revenue objectives. - Develop clear, compelling campaign messaging and value propositions tailored to target industries, buyer personas, and use cases. - Leverage tools like HubSpot, Demandbase, and data enrichment platforms to build targeted nurture campaigns and automated workflows that engage across the funnel. - Support product launches and feature rollouts with integrated campaign strategies including email marketing, social, content, and webinars. Events - Contribute to the planning and execution of a calendar of industry-facing events, including TilloConnect, conferences, trade shows, and webinars. - Support all event logistics, delegate engagement, and pre/post-event marketing in collaboration with internal stakeholders. - Coordinate with the Sales team to ensure strong event follow-up plans are in place—capturing leads, assigning follow-ups, and tracking pipeline progression. - Conduct post-event analysis to assess ROI, lead conversion, and opportunities for future optimisation. Sales & Cross-Functional Collaboration - Partner closely with the US-based Sales team to ensure strong alignment on campaign goals, lead quality, and pipeline contribution. - Collaborate cross-functionally with the UK-based Marketing team to align on messaging, positioning, and go-to-market timing. - Partner with the Account Management team to identify upsell and cross-sell opportunities and communicate them to the existing customer base. - Provide campaign playbooks, messaging maps, and collateral that empower outbound sales efforts and reinforce brand consistency. - Maintain open feedback loops with commercial and product teams to adapt strategies based on customer insights and market shifts. Data & Performance - Track, analyse, and report on campaign performance, including MQL and MQA outcomes, using insights to continuously optimise results. - Measure and report on event-generated pipeline from first contact through to deal progression. - Support leadership with regular reporting dashboards and ongoing optimisation recommendations. WHAT WE’RE LOOKING FOR Essential - 8+ years of experience in B2B marketing, with proven expertise in campaign management and demand generation, ideally within SaaS, fintech, or B2B technology. - Demonstrated success delivering multi-channel B2B marketing campaigns end to end, with measurable pipeline impact. - Experience with ABM strategies and strong understanding of demand funnels including MQL, MQA, and MTA frameworks. - Experience planning and contributing to industry events, conferences, and trade shows, including post-event sales integration. - Strong proficiency with HubSpot. - Advanced knowledge of marketing metrics (MQLs, funnel conversion, ROI) with the ability to communicate performance clearly to leadership. - Strong project management skills, with the ability to juggle multiple initiatives while maintaining quality and focus. - Excellent relationship-building and stakeholder management skills across functions and geographies. - Analytical mindset with a passion for continuous learning and optimisation. - Excellent written and verbal communication skills with sharp attention to detail. Desirable - Previous experience within the gift card industry (highly desirable) - Familiarity with tools such as Demandbase, ZoomInfo, Google Analytics, Google Ads Manager, or Unify GTM. - Experience in rewards, incentives, loyalty, payments, fintech or payment platforms. - Experience working with or alongside globally distributed teams. - Experience using CRM and reporting tools to manage pipeline and performance. BENEFITS We offer all our employees trust and empower our team to work with flexibility and autonomy. We’re a close-knit team and love working collaboratively, with our hybrid model, our team can come together at our fantastic office in Austin, but also focus in their own space. The Tillo team are a motivated bunch and we all work hard to push Tillo forwards, always innovating. We completely understand the importance of work/life balance and offer a supportive and collaborative working environment with the following benefits: - Flexible healthcare plan including, medical, dental and vision - 20 days PTO per annum (plus an additional day for your birthday 🎂) - 401(K) - up to 3% match - Employee Incentive Scheme - Access to Tillo’s Storefront with discounts & gift card vouchers - Hybrid Working - Top spec equipment including laptop, mouse, keyboard, monitor - Anniversary gifts - Monthly breakfasts, drinks, snacks and events - Team Learning & Development budget ABOUT TILLO Tillo makes gift cards, rewards, and incentives simple, efficient, and profitable. Operating in over 37 markets and 25 currencies, Tillo processes billions in gift card transactions through a single, plug-and-go API, powering rewards and incentives for the world’s leading businesses. Backed by Tenzing, Tillo is setting the global standard for digital gift card infrastructure. Diversity, Equity, and Inclusion Statement We are committed to fostering a diverse and inclusive workplace where everyone feels valued and respected. We welcome applications from individuals of all backgrounds, regardless of age, disability, gender identity, marital status, race, ethnicity, religion or belief, sex, or sexual orientation. If you require any reasonable adjustments during the recruitment process, please let us know, and we will be happy to accommodate your needs.