Senior Marketing Manager

Job description

**Purpose of the Role** The Senior Marketing Manager will build and lead NetPay’s Marketing function, integrating Brand, Digital Growth, Product Marketing and Commercial Enablement into one business-driven organization. This role is responsible for transforming Marketing into a strategic growth engine by developing high-performing teams, establishing scalable operating models and connecting brand building, digital acquisition and go-to-market with measurable business impact. The ideal candidate combines deep expertise in Brand and Digital Growth with the executive leadership required to build organizations, develop people and influence cross-functional stakeholders. **Key Responsibilities** Marketing Leadership & Organizational Development - Build and develop a high-performing Marketing organization, coaching talent and creating future leaders. - Design Marketing’s operating model, governance and ways of working. - Partner with executive leadership to position Marketing as a strategic business function. Brand Strategy & Commercial Storytelling - Define and evolve NetPay’s Brand Strategy, positioning and messaging. - Ensure consistency across all customer and commercial touchpoints. - Lead commercial storytelling and sales enablement assets. Digital Growth & Acquisition - Define the Digital Growth strategy across paid media, social, SEO, web, lead generation, CRO and experimentation. - Build scalable acquisition funnels and experimentation frameworks from awareness through qualified demand. - Drive measurable growth through data-driven marketing, optimizing leads, MQLs, conversion and acquisition efficiency. Product Marketing & Cross-functional Leadership - Establish Product Marketing/GTM frameworks, planning processes, KPIs and performance management. - Partner with Product on launches and with Commercial on demand generation and enablement. - Improve collaboration with Product, Commercial, Merchant Services, Data and Technology. **Requirements & Qualifications** Education - Bachelor’s degree in Marketing, Business, Communications or related field. - MBA or postgraduate studies are highly desirable. - Desirable specialization in Brand Strategy, Digital Marketing, Growth, Product Marketing or Business Strategy. Experience - 10+ years of progressive experience across Brand, Digital Growth, Product Marketing or Marketing Leadership. - Proven experience building, transforming or scaling Marketing organizations. - Experience leading multidisciplinary Marketing teams and developing high-performing talent. - Strong experience integrating Brand Strategy with Digital Growth, acquisition and go-to-market. - Experience influencing executive leadership and driving cross-functional alignment. - Experience in B2B, Fintech, Payments, SaaS or technology companies is highly preferred. - Proven success managing agencies, strategic partners and external vendors. **Skills & Core Competencies** Leadership - Proven ability to build organizations, develop talent and lead through influence. - Executive presence with strong stakeholder management. - Strategic thinker with high business acumen. Marketing Expertise - Deep expertise in Brand Strategy, Digital Growth and performance-driven acquisition. - Strong understanding of Product Marketing, GTM, commercial storytelling and digital funnels.