Senior Marketing Manager

Job description

SENIOR MARKETING MANAGER, The Successful Investor Inc. We are an established investment publishing firm with 30 years’ experience in subscription marketing. We help people across Canada invest more successfully. The Successful investor is currently seeking a creative, analytical, and results-oriented Senior Marketing Manager to manage, grow, and lead our brand and customer acquisition strategies throughout our next phase of growth. The Senior Marketing Manager is responsible for planning and managing print and digital marketing activities and promotions across various channels for our publishing business. With a strong customer focus, this role leverages insight to optimize acquisition and growth campaigns. Working with internal teams and external partners, the Senior Marketing Manager will lead the team to drive growth and champion new marketing ideas and initiatives to reach key targets within budget. The main objective of this role is to drive subscriptions via online and offline channels, with an emphasis on PPC campaigns and enhancing our dynamic website, to increase customer lifetime value and reduce churn across our subscription products. KEY RESPONSIBILITIES Marketing Strategies & Execution Development, planning, and execution of marketing strategies that drive new subscriptions sales through digital channels (Email, Search, Paid Social and PPC). Development and execution of campaigns to meet sales targets, lead generation, and conversion goals. Meet free and paid subscription signup goals for the newsletter business as well as lead nurturing, qualification and lead generation for our wealth management business, Successful Investor Wealth Management. Channels & media planning - Work closely with the marketing team on digital media channels (SEO, social, email, PPC, etc.). Customer-centric - Champion a customer-first strategic approach in the creation and flawless execution of end-to-end marketing strategy across organic, owned, and paid digital channels. Create a frictionless experience for our subscribers, ranging from email deployment to landing pages to sign-ups to content delivery. Creative execution – Work with our internal and external teams to assist with the management of creative development (including messaging, look and feel). Customer retention & new acquisition and growth – Develop retention and upsell programs to deliver highly targeted multi-channel campaigns and implement strategies for cross-sell and upsell. Leverage customer insights to develop marketing plans and campaigns that drive revenue and new customer growth. Brand management – Along with the Marketing team, own our brand and its evolution, including strategy development and execution of brand communications. Competitive intelligence – Compile and extract insights from competitive intelligence to inform brand and campaign strategies. Work with the team to develop the annual marketing campaign calendar, including seasonal campaigns, promotions, and sales activity. Testing, Reporting & Analysis Understand and report against engagement program KPIs, sales results, and forecasts; track, analyze, and report on activity, along with recommendations to improve. Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, program/campaign ROI, and sales growth. Scope testing for campaigns, upsell assets, landing pages, and funnel follows. Analyze and report testing results to ensure learning is applied thoroughly and quickly. Dive into audience data to make campaigns even better and remove sources of friction from our conversion process to create hassle-free sign-ups across channels. Team Leadership Manage multiple team members through objective setting and periodic performance evaluations. Coach and discipline as necessary. Oversee recruiting, new hiring training, and orientation for the department. REQUIREMENTS (Qualifications, Experience & Skills) Bachelor’s degree in Business/Marketing discipline. 5+ years in marketing in subscription or print/email marketing with an exceptional digital and email marketing background. Experience in developing marketing and communication strategies that are aligned with business strategy. Hands-on experience with paid digital campaigns (PPC, display, Facebook, Twitter, etc.) and managing budgets, overseeing vendors, and platforms. Experience in the publishing industry is an asset. Experience in the wealth management or finance industry is an asset. Technical expertise in digital analytics tools such as Google Analytics, Google Search Console and Tag Manager. Strong understanding of digital marketing and how traditional and digital marketing can work in unison to acquire customers. Top-notch organizational skills and attention to detail. Strong project management skills with an ability to prioritize multiple cross-functional projects. Strong communication skills, both verbal and written. Strong analytical skills with sharp data-driven thinking and the ability to turn quantitative and qualitative insights into marketing actions. Self-starter able to drive forward initiatives to achieve objectives and present back to their achievements in a succinct manner. Must possess initiative, be proactive, and be able to set priorities. This role is hybrid—one day remote and four days required in our office located near Yonge St. and Sheppard Ave. in North York, Toronto. We are seeking a dynamic and adaptable team member who can thrive in a fast-paced work environment to achieve our goals. Pre-employment work references, credit, and criminal background checks are required. Additional Information Benefits After the standard three-month waiting period, successful new hires are eligible to join the Company’s Group Benefits Plan, which provides a range of life, health, and dental benefits, with premiums fully paid by the Company. After this same waiting period, transit commuters will also be eligible to participate in a generous reimbursement program to help subsidize public transportation costs to-and-from the office. To help foster our culture of appreciation, employees have an opportunity to participate in our company wide program to give and receive rewards and recognition for high performance and service. Other This posting is for an existing job vacancy. The Successful Investor does not use artificial intelligence (AI) or automated decision-making systems to screen, assess, or select applicants for employment. All hiring decisions are made through human review of application materials, interviews, and assessments conducted by our recruitment team. The Successful Investor Inc. welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.