Senior Marketing Manager

Job description

About Us Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you. Job Description Role purpose The Senior Marketing Manager leads Visa Taiwan's consumer sponsorship and partnership agenda, developing and activating passion-led marketing platforms that strengthen brand preference, deepen consumer engagement, create client value and support business growth. The role serves as a strategic bridge across Consumer Marketing, Client Marketing, Product and regional sponsorship teams, transforming Visa's global and local assets into differentiated market solutions and commercially impactful programs. Role at a glance: Build the brand through passion-led marketing, secure and activate high-quality partnerships, and create scalable client propositions across consumer and client marketing. What you will do Sponsorships, partnerships and passion-led marketing: Own the strategy and build a prioritized Taiwan pipeline of sponsorship and partnership opportunities across Visa passion pillars such as sports, music, gaming, fashion and lifestyle, aligned with local consumer relevance and regional or global platforms. Set the evaluation approach and assess opportunities through a balanced “triple win” lens: brand impact, client value and product or payment growth. Develop clear recommendations, business cases, activation plans and success measures. Lead relationships with rights holders, talent partners, merchants, platforms, agencies and other ecosystem partners, including prospecting, due diligence, rights scoping, negotiation support, contracting coordination and ongoing partner management. Translate sponsorship rights into differentiated, culturally relevant experiences and content, including exclusive access, cardholder privileges and “money-can’t-buy” moments that deepen affinity and encourage engagement and usage. Partner with Asia Pacific, regional and global sponsorship teams to localize marquee platforms, identify Taiwan-relevant opportunities, share best practices and ensure disciplined rights activation and governance. Consumer marketing and brand building: Lead passion pillar driven end-to-end integrated marketing campaigns, from strategy and brief development through creative, media, activation, optimization and post-campaign evaluation across ATL, BTL, digital, social, experiential and owned channels. Act as a brand steward for Taiwan, ensuring public-facing marketing materials, partner executions and client communications comply with Visa brand standards and deliver a consistent, premium consumer experience. Apply consumer, cultural, media and performance insights to improve creative effectiveness, channel choices, audience strategy and campaign outcomes. Client marketing and commercialization: Connect consumer marketing and sponsorship assets to client priorities, helping issuers, fintechs', merchants and strategic partners create differentiated propositions for acquisition, activation, engagement, usage and loyalty. Work closely with Client Marketing, Marketing, Product, Sales, VCA and other cross-functional teams to shape integrated client solutions that combine insight, strategy, creative, media, experiential activation and partnership assets. Create clear narratives and activation options for client engagement, including bespoke solutions and co-investment approaches that balance client needs, Visa brand objectives and commercial viability. Identify opportunities to leverage sponsorships and partnerships as a growth engine for client marketing services, while maintaining appropriate governance, funding discipline and delivery standards. Integrated delivery and stakeholder leadership: Lead complex, high-visibility projects from brief to completion, establishing clear objectives, workplans, decision points, responsibilities, risk management and stakeholder communication. Influence and align senior stakeholders across Taiwan and Asia Pacific teams, navigating complex cross-market requirements and aligning agencies and internal partners toward shared outcomes. Manage creative, media, experiential and specialist agencies with clear briefs, constructive feedback, performance expectations and accountability for quality, timing and results. Represent Taiwan in relevant regional forums and prepare concise updates, presentations, performance reports and recommendations for market and regional leadership. Budget, governance and measurement: Own campaign and partnership investment planning and manage budgets, forecasts, accruals, purchase orders, receiving, scope changes and vendor documentation with accuracy and timeliness. Coordinate partnership and sponsorship contracting processes with Legal, Sourcing, Finance, Risk and relevant control functions, ensuring rights, usage, approvals and obligations are understood and documented. Define KPIs and measurement plans across brand, engagement, client, product and commercial outcomes. Turn results into actionable learning for future investment decisions. Maintain complete records, approvals and documentation in line with internal policies, brand requirements and operational processes. What success looks like: Visa branding shows up consistently and distinctively in Taiwan through culturally relevant, high-quality consumer marketing. Sponsorship and partnership investments are strategically selected, well governed and activated beyond logo visibility. Passion-pillar assets create compelling experiences for consumers and differentiated growth opportunities for clients and partners. Consumer and client marketing plans are connected, with clear objectives, strong cross-functional alignment and measurable outcomes. Programs are delivered on time, within budget and to a high standard of brand, operational and partner management excellence. Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager. Qualifications Essential experience and capabilities: Minimum 12 years of progressive marketing experience across consumer brand marketing, sponsorships, partnerships, experiential marketing, client marketing, financial services, technology, retail, entertainment, media or FMCG. Proven track record leading integrated campaigns from strategy through execution and measurement across ATL, BTL, digital, social, media and experiential channels. Hands-on experience developing or activating sponsorships, strategic partnerships, branded experiences, entertainment properties or merchant ecosystems. Experience with rights holders and partnership negotiations is strongly preferred. Strong strategic and commercial acumen, with the ability to connect consumer insight and cultural relevance to commercial and client objectives, and to translate assets into clear propositions and activation plans. Strong project management, agency leadership, stakeholder coordination, budget management and analytical skills, with close attention to detail. Excellent written and verbal communication, negotiation and senior stakeholder influencing skills in English and Mandarin Chinese, with the ability to influence senior stakeholders and present complex ideas clearly. Bachelor’s degree required. MBA or relevant postgraduate qualification is an advantage. Ways of working: Consumer- and client-obsessed, with strong business judgment and curiosity about culture, entertainment, commerce and payments. Proactive owner who is comfortable moving between strategy and hands-on execution. Collaborative as a team player who builds trust across functions, markets, agencies and external partners. Comfortable navigating ambiguity, competing priorities and complex stakeholder environments while maintaining momentum and quality. Commercially minded, data-informed and disciplined in governance, with an eye for creative excellence and premium brand experiences. Flexible and resilient, with a practical can-do attitude and a commitment to continuous improvement. Suggested performance outcomes for the first 12 months: Establish a prioritized Taiwan sponsorship and partnership pipeline with clear strategic criteria, activation pathways and ownership. Deliver integrated consumer campaigns that use passion-led assets to strengthen brand relevance and preference among priority audiences. Create at least one repeatable client activation framework that packages consumer-facing assets into a differentiated client marketing proposition. Improve planning discipline through clear calendars, decision gates, budget visibility, rights tracking and post-campaign learning. Build trusted working relationships with key internal stakeholders, agencies, rights holders, and client partners. Visa is an EEO Employer Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.