Senior Marketing Manager

Job description

We are looking for an experienced Senior Manager – Marketing to drive measurable business growth through integrated, digital-first marketing programmes. In this role, you will develop and execute growth, digital, and social media strategies across the customer lifecycle to increase awareness and engagement, generate demand, support customer acquisition, and improve conversion outcomes. You will bring together strong marketing fundamentals, digital expertise, data-driven decision-making, and commercial acumen to deliver impactful marketing initiatives and business results. Key Responsibilities Growth Strategy & Integrated Marketing Develop growth marketing plans aligned with business, revenue and marketing priorities. Identify opportunities to accelerate awareness, consideration, demand generation, acquisition, engagement and conversion across priority audiences. Translate our goals into integrated marketing campaigns with clear target audiences, propositions, channel strategies and measurable outcomes. Use customer, market and performance insights to identify and prioritise growth opportunities. Digital Marketing Develop digital marketing strategies across paid, owned and earned channels . Plan and improve campaigns across relevant channels including paid search, paid social, display, retargeting, email, web and other digital platforms . Work with our teams and agency partners on audience targeting, media planning, campaign activation and ongoing optimisation. Improve digital customer journeys and conversion paths across campaign landing pages and web experiences. Apply REO, GEO, AEO, SEO, SEM, content distribution and digital acquisition principles to increase qualified traffic and engagement. Monitor digital performance and improve channel mix and investment based on effectiveness and outcomes. Stay current with evolving digital platforms, advertising formats, audience behaviours and marketing technology. Social Media Marketing Develop the social media strategy to support brand, expertise, engagement and our goals. Plan and manage organic and paid social media campaigns , with focus on channels relevant to priority audiences. Build social content and campaign calendars in partnership with content, communications, business and agency teams. Translate our priorities, research, insights and expertise into engaging social-first content and campaigns. Use audience targeting and platform capabilities to extend reach and improve campaign effectiveness. Monitor social media performance, audience engagement and campaign results, and use insights to continuously optimise activity. Work with relevant partners to ensure social activity is consistent with brand, communications and governance requirements. Campaign Development & Demand Generation Plan and accomplish integrated, multi-channel campaigns spanning digital, social, content, email, events and other relevant touchpoints. Develop campaign strategies covering segmentation, targeting, proposition, messaging, content, channel mix, activation and measurement. Develop programmes that support demand generation and progression through the marketing and sales funnel. Partner with sales and business teams to align campaigns with priority segments, propositions and commercial opportunities. Coordinate internal teams, agencies and specialist partners to deliver campaigns effectively and consistently. Performance, Analytics & Optimisation Establish clear KPIs and measurement frameworks across campaigns and digital channels. Track metrics across the funnel, including reach, engagement, traffic, leads, conversion and other relevant business outcomes . Analyse campaign, channel and audience performance to identify optimisation opportunities. Design and run structured experiments across audiences, creative, messaging, channels and customer journeys. Translate data into actionable recommendations that inform marketing strategy, campaign optimisation and investment decisions. Foster a test-and-learn approach and scale activities that demonstrate measurable impact. Customer & Market Insights Develop a strong understanding of target customers, their needs, behaviours and decision journeys. Use quantitative and qualitative insights to inform segmentation, targeting, propositions, content and campaign strategy. Monitor relevant market, category, customer and competitor developments and translate them into actionable marketing opportunities. Stakeholder & Agency Management Work closely with business, sales, product, communications, content, analytics and other marketing teams to deliver integrated programmes. Build effective relationships with senior stakeholders and provide recommendations based on marketing and performance insights. Manage digital, media, creative and other agency relationships where required, ensuring quality, efficiency and accountability. Guide and support colleagues while contributing to the development of digital and growth marketing capabilities across the team. Hold a postgraduate qualification or equivalent relevant experience. Bring experience in BFSI, FinTech, or related industries, ideally within established organizations. Demonstrate 8+ years of experience. Bring domain expertise and experience delivering business impact, which may be considered in place of a postgraduate qualification. Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity. Benefits: Great compensation package and discretionary bonus plan Core benefits include pension, health Insurance and term life Insurance, Sharesave scheme and more! 25 days annual leave with 13 bank holidays and 3 volunteering days. You can also purchase additional annual leave. You will report to Marketing Director Role Location: Mumbai Experian is an equal opportunities employer Recruitment Fraud Awareness - Experian's recruitment process is conducted only through authorised channels. Recruitment communications will only be sent from an @ email address. Experian will never ask candidates to make any payment as part of an application, interview, assessment, onboarding, or recruitment process. To apply for roles or verify opportunities, please visit . #LI-Onsite Experian Careers - Creating a better tomorrow together Find out what its like to work for Experian by clicking here Experian Careers - Creating a better tomorrow together Find out what its like to work for Experian by clicking here Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.