Senior Marketing Manager

Job description

Your New Role: We are looking for a dynamic and results-driven Senior Marketing Manager to support the development and growth of our digital product strategy and fan engagement ecosystem for the artiste group. You will play a key role in managing digital platforms, executing fan engagement initiatives, and building a vibrant fan community through online and offline experiences. You will collaborate closely with cross-functional stakeholders (Marketing, Artiste Management, Production) to deliver digital initiatives, enhance fan experiences, and contribute to business growth. Digital Product & Platform Support the end-to-end management of digital products and platforms, including market research, competitive analysis, roadmap execution, requirements gathering, launch coordination, and post-launch optimization Execute digital marketing and product initiatives aligned with the company’s vision, artiste branding, and revenue objectives Translate business needs into detailed product requirements, user stories, and technical specifications Contribute to product strategy documents, including use cases, business cases, and performance analysis Drive data-informed improvements by analyzing user behavior, market trends, and performance metrics Leverage AI tools to accelerate product research, generate user journey maps, prioritize roadmap features Fan Community & Engagement Manage the day-to-day operations and growth of the official fan club, including membership programs, benefits, and retention activities Conceptualize, plan, and execute fan engagement initiatives such as online campaigns, virtual events, and offline fan meets Strengthen emotional connections between the artiste group and fans through creative community experiences across digital and offline channels Design and oversee AI-driven content generation, hyper-personalized fan journeys, predictive campaign optimization, and AI agent workflows for social listening, creative testing, and automated fan support Digital Marketing & Growth Execute integrated digital marketing strategies (social media, content, SEO, paid media, CRM, etc.) to drive fan acquisition, engagement, and conversion. Using AI-powered analytics platforms to uncover insights, predict trends, and refine strategies Collaborate with the marketing team to support product launches with effective go-to-market and communications plans Track and report on key KPIs such as user growth, engagement rates, retention, revenue per user, and campaign performance; recommend optimizations What makes you succeed: Bachelor’s or Master’s degree in Business Administration, Marketing, Digital Media, Communications, Information Systems, or related discipline At least 5 years of relevant experience in digital marketing, product management, or digital projects Hands-on experience in launching or scaling digital products/platforms, preferably in entertainment, media, or consumer industries (experience in artiste/fan community management is a strong advantage) Solid experience in community building, fan engagement, and event execution Good understanding of digital marketing channels, analytics tools (Google Analytics, Meta Business Suite, etc.), CRM systems, and current digital trends Hands-on experience using AI tools (e.g., generative AI for content, AI analytics platforms, AI agents for community/social management, predictive modeling) and the ability to evaluate, pilot, and scale AI solutions responsibly Strong project management, collaboration, and communication skills Creative mindset combined with business acumen and a data-driven approach Familiarity with agile methodologies, web/mobile technologies, and software development processes is preferred Knowledge of software development processes, web/mobile technologies, and agile methodologies is highly preferred