Senior Marketing Manager

Job description

About the Role As the Senior Marketing Manager you will be responsible for leading Sibylline’s marketing function, overseeing the development and execution of an integrated marketing strategy that drives brand awareness, generates demand, supports business growth and strengthens the company’s market position. Reporting directly to the Director of Commercial Success, the role leads the in-house marketing team and ensures all marketing activities are aligned with Sibylline’s wider commercial objectives and strategic priorities. This role encompasses the full breadth of B2B marketing, including brand and communications, demand generation, product marketing, content marketing, digital marketing and events. Working closely with senior leadership, the Client Success Team and subject matter experts across the business, you will translate Sibylline’s expertise and solutions into compelling value propositions, targeted campaigns and impactful marketing initiatives that engage existing clients, attract new prospects and support revenue growth. As the leader of the marketing function, you will be responsible for setting strategic direction, managing budgets and resources, developing team capabilities and ensuring the effective delivery and measurement of marketing activities. Essential Functions/Responsibilities Team Leadership: Lead and manage a small in-house team, including a Marketing Associate and Sibylline Media’s Lead Editor, providing strategic direction, coaching and professional development Marketing Strategy & Campaigns: Develop and execute integrated, multi-channel marketing campaigns that drive brand awareness, demand generation, lead acquisition and client engagement, aligned with Sibylline’s commercial objectives. Performance & Analytics: Establish, monitor and report on marketing KPIs, evaluating campaign effectiveness, lead generation, pipeline contribution and ROI to inform ongoing optimisation. Cross Functional Collaboration: Partner closely with the Client Success team, Product, Subject Matter Experts and other stakeholders to ensure marketing activities support business priorities and deliver consistent messaging that are aligned with our brand standards, culture, and strategic vision. Maintain a deep understanding of the company's products and services and evolutions in the market. Events & Engagement: Oversee the marketing and promotion of Sibylline’s own-brand and external events, working with the Client Success Team to maximise attendance, engagement and commercial opportunities. On occasion, the Senior Marketing Manager will project manage cross-team collaboration on various facets of planning, execution, and follow-up activities. On occasion, the individual must manage calls or projects outside of traditional business hours. Marketing Operations & Budget Management: Manage marketing budgets, resources, systems and processes to ensure efficient delivery, effective prioritisation and continuous improvement. CRM & Lead Attribution: Oversee marketing lead management and attribution within Microsoft Dynamics 365, ensuring accurate tracking of marketing-sourced and marketing-influenced leads, opportunities and revenue to measure marketing’s contribution to business growth. Other duties as assigned. Knowledge, Skills, and Abilities Ability to thrive in an electronic environment and utilise technology to deliver information. Proficiency in Microsoft Office Suite and LinkedIn Marketing strategies. Ability to work independently and as part of a team; adaptable to conquering new challenges in a dynamic and fast-paced environment. Ability to combine strategic thinking with hands-on execution, bringing strong commercial acumen, creativity, leadership and project management skills to a dynamic, fast-paced environment. Excellent communication (both written and verbal, with English fluency) and strong interpersonal skills. Exceptional leadership, team development, and project management skills. Strong communication and presentation skills with the ability to influence stakeholders at all levels. Proven success in scaling B2B or B2C marketing efforts at a mid-sized company or startup. Knowledge of the risk/security intelligence industry, and/or experience in an adjacent industry. Bachelor's Degree in Communications, Marketing, English, or a similar field. 8–12 years of progressive experience in marketing, including leadership roles in fast-paced environments. Requires the ability to work flexible hours including evenings, weekends, and holidays as operational needs dictate. Interview process: Initial call with our Talent Acquisition team member Video interview with the hiring manager Panel interview with some of the team members and hiring managers at Sibylline Research indicates that certain groups are less likely to apply for a position unless they meet every single requirement. If you feel you meet some of the requirements and can offer a unique perspective to this role, we strongly encourage you to apply—you might be the perfect fit we're looking for! Sibylline is committed to the recruitment and selection of candidates without regard for sexual orientation, gender, ethnicity, age, political beliefs, culture and lifestyle. We are committed to fostering a business culture that reflects these values and promotes equal opportunity. Sibylline is a leading intelligence and strategic risk consultancy in the security sector. Since 2010 we have supported businesses, governments and NGOs through the provision of high-quality risk analysis, due diligence and consultancy services. The firm provides an innovative, entrepreneurial and fast-growing working environment, offering employees ever greater exposure to high profile clients and challenges. Sibylline offers fantastic opportunities for career progression within a successful company, and we aim to help our employees to build their own personal profiles as well-regarded analysts within the broader industry. Key attributes of Sibylline employees are: Self-motivated, and auto-improving individuals who can couple initiative and boldness with good judgement Excellent written and spoken English Clarity of thought and analytical flair Strong, demonstrable interest in security and intelligence The ability to work under pressure, demonstrate leadership when required but also be able to collaborate effectively in teams Excellent attention to detail