Senior Marketing Manager – Academic & Government Affairs

Job description

We are seeking a Senior Marketing Manager – Academic & Government Affairs to lead institutional activation across strategic accounts in identified markets. This senior individual-contributor role will convert institutional access into sustained journals usage, researcher engagement, publishing participation and renewal evidence. You will build relationships with institutional stakeholders, government bodies, research funders and academic societies; address access and adoption barriers; represent Taylor & Francis at conferences and working groups; and lead integrated field and digital programmes that demonstrate measurable impact. Working across Marketing, Sales, Editorial, Customer Experience, Product and external partners, you will bring strategic thinking, data-led decision-making, strong stakeholder communication and independent programme ownership to protect and grow Taylor & Francis's regional revenue streams in books and journals. Applications will close on 20th October 2026. Key responsibility areas Institutional Engagement & Penetration Growth Drive institutional penetration through targeted engagement with librarians, research offices, nodal officers and consortium partners. Secure testimonials and case studies to demonstrate programme impact and support renewal negotiations. Government & Stakeholder Engagement Serve as primary representative at major government initiatives, policy forums and research funding consultations. Build senior relationships with government bodies and research funders to position Taylor & Francis as a strategic partner aligned with national research priorities. Usage & Researcher Activation Develop campaigns and training that help researchers discover and use content effectively. Lead usage labs and publishing programmes that convert access into sustained usage. Marketing Programme Ownership Own marketing calendar, audience segmentation and activation plans for strategic accounts. Coordinate webinars, campus programmes, multilingual resources and digital campaigns across institutional visits, roadshows and digital channels. Sub-Saharan Africa Partnership Activation Adapt engagement approaches for selected African partnerships, developing programmes around local research priorities with regional colleagues. Performance, Budget & Cross-Functional Delivery Set clear objectives and dashboards for campaign effectiveness. Manage budgets and agencies. Lead cross-functional governance across Marketing, Sales, Editorial, Customer Experience and Product teams. Knowledge and Qualifications The ideal candidate will have: Substantial experience in institutional B2B marketing, academic publishing, research engagement, higher education or EdTech Strong digital marketing capability including CRM, conversion measurement and dashboards Excellent English with strong facilitation and presentation skills Experience in matrix environments and willingness to travel regularly Highly Desirable: Familiarity with COUNTER or subscription analytics Knowledge of researcher/publishing journeys and Open Research concepts Hindi and/or additional Indian regional language Skills and Behaviours Required Strategic ownership: translates broad priorities into focused programmes, choices, milestones and measurable outcomes. Customer and commercial focus: connects researcher and institutional needs with usage, retention, publishing and long-term business value. Data-led judgement: uses evidence to prioritise, stop low-value activity, test interventions and recommend investment decisions. Executive communication and matrix leadership: communicates decision-ready recommendations, orchestrates specialist contributors and establishes accountability without unnecessary hierarchy. Operational discipline, adaptability and resilience: prioritises effectively, escalates risks early, learns quickly and maintains consistently high, ethical and inclusive standards. Shared Commitments: Leads innovative solutions with clear goals, uses diverse evidence, manages performance with discipline and prioritises strategically. Balances stakeholder needs with organisational objectives, collaborates across departments and empowers specialist expertise within an ethical and inclusive culture. What we offer in return: At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing, and flexible working. You will be joining a thriving business, working alongside an exceptional group of people. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. 30 days annual leave 4 volunteering days annually Day off for your birthday Pension contributions Medical insurance for self and dependents; life cover and personal accident cover for self Seasonal social and charitable events Training and development Additional information We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at conference – you get the flexibility and support to work from home or remotely. Location: The successful candidate will be able to utilise our balanced working model. We ask that candidates live within a commutable distance of our Delhi office to ensure that as a balanced worker they can make it to our office location to collaborate as required. There is an expectation for a minimum of 3 days per week in-person time .​ Applications are shortlisted on a rolling basis and we will be interviewing alongside advertising. We therefore encourage you to apply at the earliest opportunity. Taylor & Francis Group an Informa Business We want all our candidates to shine in our recruitment process. Please let us know if there is anything we can do to ensure you are able to show us your best self. This could include having the application form in a different format, more time for questions, or anything else – please ask us, we are happy to be flexible! Please contact Being Yourself at Taylor & Francis If you’re excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don’t fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and contribute regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life. Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit-based factor. If you have a disability, or face another barrier, and would like to request an adjustment to assist your participation in the hiring process and/or in the advertised position, please contact . Your request will be reviewed and considered in the strictest confidence. We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. To find out more about our business and the great career opportunities please go to our Careers Site: Or better yet check out our LinkedIn ‘Life’ Page, highlighting our accomplishments, employees, and company culture. It’s also a good way of meeting our recruitment team, who will be happy to advise you on your journey here at T&F. To find out more about our business and the great career opportunities please go to our Careers Site: Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100. Taylor & Francis Group produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realise their individual potential. Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we’d love to hear from you. What we offer in return : 30 days annual leave 4 volunteering days annually Day off for your birthday Pension contributions Medical insurance for self and dependents; life cover and personal accident cover for self Seasonal social and charitable events Training and development