Senior Marketing Manager, Baby & Child Care IPC

Job description

Senior Marketing Manager, Baby & Child Care IPC Job Description Your Job You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. The Senior Marketing Manager leads the overall marketing strategy and innovation and contributes to the growth and operating results of the company by providing leadership and direction on the BCC category. Responsible for delivering topline growth, accretive margins, market shares, and brand equity. The role reports to the BCC Brand & Innovation Director who leads the overall marketing for APAC BCC. Role Overview & Primary Accountabilities: Own the regional marketing strategy for Baby & Child Care. Drive clarity on brand fundamentals: brand vision, segmentation, architecture, idea, and positioning. Elevate brand story telling, creative content quality to drive richer consumer engagement Define robust 3-year innovation pipeline rooted in local consumer needs and aligned with brand architecture. Act as the connective tissue between the global marketing/growth organizations and the local markets Ensure best in class commercial execution in the market (communication, activation programs) by collaborating with local partners, translating the brand fundamentals into well-defined and executable frameworks About Us Huggies®. Kotex®. Poise®. Depend®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you. At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth, and impact. We’re founded on 151 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark. Led by Purpose. Driven by You. About You You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications: Essential Requirements Be a change agent while building strong relationships Minimum 10-12 years of experience in FMCG Marketing roles in the region and country Brand building experience specifically in consumer insights, new product development, communication, campaign development Global/Regional Innovation experience including Front End Innovation, new product development, domain expansions Led Digital acceleration programs and experienced in digital analytics Strong strategic thinking and skill to influence broad multifunctional team Past experience in any of these markets is preferred (but not mandatory): China, Korea, Indonesia and Australia To Be Considered Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role. In the meantime, please check out the careers website . No Relocation: This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role. Primary Location Singapore UE Square Additional Locations Worker Type Employee Worker Sub-Type Regular Time Type Full time