Senior Marketing Manager - Cell Discovery

Job description

Senior Marketing Manager – Cell Discovery Location: This position is based in our Durham, NC, Walkersville, MD or Boston, MA office. The typical work schedule is Monday through Friday, 8:00 AM–5:00 PM EST. What you will get: The full-time base annual salary for this position is expected to range between $132,100 to $148,650. In addition, below you will find a comprehensive summary of the benefits package we offer: Performance-related bonus. Medical, dental and vision insurance. 401(k) matching plan. Life insurance, as well as short-term and long-term disability insurance. Employee assistance programs. Paid time off (PTO). Compensation for this role will be determined by the candidate’s qualifications, skills, experience, and relevant knowledge. What will you do : At Lonza, we are seeking a scientifically driven and results-oriented Senior Marketing Manager, Cell Discovery to lead the execution of strategic marketing initiatives that accelerate demand generation, customer engagement, and portfolio growth across our life sciences business. In this role, you will combine your scientific expertise with modern marketing strategies to translate complex technical concepts into compelling customer experiences and measurable business results. You will collaborate closely with global cross-functional teams, including Sales, Market Development, R&D, Digital Marketing, and Marketing Communications, to deliver impactful campaigns that support Lonza's growth objectives. Develop and execute integrated, multi-channel marketing campaigns aligned with strategic business priorities and portfolio growth objectives. Plan and coordinate digital, content, email, webinar, social media, and event marketing initiatives. Manage campaign timelines, budgets, deliverables, and performance metrics to ensure successful execution. Partner with Commercial, Portfolio Management, Market Development, Scientific, and Regional Marketing teams to drive campaign effectiveness. Map and optimize customer journeys to ensure marketing programs address customer needs and support business goals. Leverage marketing automation, CRM platforms, SEO/SEM, analytics tools, content management systems, and other technologies to improve campaign performance. Optimize digital experiences, including landing pages, email campaigns, website content, and paid media initiatives to drive conversion and engagement. Translate complex scientific and technical concepts into compelling customer-facing messaging and high-value marketing content. Support the development of webinars, scientific publications, application notes, white papers, customer success stories, presentations, and digital campaigns. Collaborate with subject matter experts to ensure scientific accuracy and technical credibility across marketing materials. Analyze campaign performance using defined KPIs and business metrics, providing actionable recommendations that improve marketing ROI. Utilize customer insights, market trends, and digital analytics to continuously enhance campaign effectiveness. Maintain strong relationships with stakeholders across a global matrix organization while effectively managing multiple projects and priorities. Ensure compliance with applicable safety, FDA, and ISO 9001 requirements. Perform other duties as assigned. What we are looking for : Master's degree in Biology, Chemistry, Biochemistry, Cell Biology, or a related scientific discipline required; PhD preferred. Strong scientific understanding of drug discovery workflows, cell biology, cell culture applications, and related life science technologies. Minimum of 5 years of marketing experience within life sciences, biotechnology, cell and gene therapy, laboratory technologies, bioprocessing, or related markets. Proven success developing and executing integrated, multi-channel marketing campaigns. Experience translating complex scientific concepts into customer-focused value propositions and marketing strategies. Hands-on experience with marketing automation and CRM platforms such as Marketo, HubSpot, Salesforce, Eloqua, Pardot, or similar tools. Strong knowledge of digital marketing, including email marketing, content marketing, social media, SEO, paid media, and marketing analytics. Demonstrated ability to analyze data, identify trends, and deliver actionable marketing insights. Experience developing high-value content in partnership with Marketing Communications teams. Strong project management skills with the ability to manage multiple initiatives simultaneously while maintaining attention to detail. Excellent interpersonal, communication, and stakeholder management skills within a global, matrixed organization. Advanced proficiency in Microsoft Office and the ability to rapidly adopt new digital tools and AI-enabled technologies. Self-motivated with the ability to work independently while driving both personal and business objectives. Adaptable, resilient, and comfortable operating in a fast-paced environment with evolving priorities. About Lonza At Lonza, our people are our greatest strength. With 30+ sites across five continents, our globally connected teams work together every day to manufacture the medicines of tomorrow. Our core values of Collaboration, Accountability, Excellence, Passion and Integrity reflect who we are and how we work together. Everyone’s ideas, big or small, have the potential to improve millions of lives, and that’s the kind of work we want you to be part of. Innovation thrives when people from all backgrounds bring their unique perspectives to the table. At Lonza, we offer equal employment opportunities to all qualified applicants regardless of race, religion, color, national origin, sex, sexual orientation, gender identity, age, disability, veteran status, or any other characteristic protected by law. If you’re ready to help turn our customers’ breakthrough ideas into viable therapies, we look forward to welcoming you on board. Ready to shape the future of life sciences? Apply now.