Senior Marketing Manager, Events and Subscriptions

Job description

Position Overview We're looking for a hands-on senior marketing manager who can move between our three revenue areas: events, subscriptions and advertising/sponsorship. This is an individual contributor role with no direct reports. Working closely with the Marketing Director, you'll market our events and subscriptions across channels and build the media kits and decks our Sales team uses with sponsors and advertisers. You'll work directly in our ESP, CRM, analytics and project management platforms every day and partner closely with Editorial, Design, Sales, Events and Client Success. The ideal candidate communicates proactively and brings marketing knowledge and instinct to whatever's in front of them, whether that's a campaign send, a sales deck or a social post. You've marketed paid events or subscriptions at a media publisher, association or conference business, and you're comfortable doing the work yourself, from writing the copy to hitting send. Key Responsibilities Event Marketing This is not an event planning or programming role. Our Events team runs logistics while our Editorial team sets the programming. You fill the room. Own end-to-end marketing campaigns that drive paid ticket sales and registrations across Endpoints' in-person, virtual and hybrid event portfolio, from planning through post-event reporting. Manage all campaign operations: list pulls, copywriting and assembly, scheduling, QA, deployment and performance reporting. Coordinate with the Editorial, Design, and Events team on asset needs, deadlines and ticket and registration goals; flag risks early and adjust campaigns when sales are behind pace. Track ticket and registration performance across events and compile data into clear, actionable reports. Run promotion for flagship events including E11 and our annual Top 100 recognition program. Subscription Marketing Build and deploy segmented email campaigns that win and keep free readers, paid subscribers and enterprise accounts. Maintain audience lists and segmentation infrastructure to ensure campaigns reach the right readers. Run A/B tests, managing setup, tracking and data capture, and compile results into clear summaries. Drive multi-channel audience growth through daily social media management, paid promotions and other emerging tactics as the program and market evolves. Advertising/Sponsorship Produce and maintain sales collateral, media kits, sponsorship one-pagers and event sales kits; keep assets current, accurate and easy for Sales to deploy. Build new materials from scratch when needed, not just maintain existing templates. Partner with Design on larger projects to deliver effective and high-impact materials. Writing and Messaging Write the copy across emails, landing pages, social and sales materials. Translate Endpoints' coverage into messages that give readers a reason to buy a ticket, subscribe or sponsor. Qualifications Required 4–6 years of marketing experience, including hands-on campaign work at a media publisher, association or paid conference/events business. A track record of campaigns that sold paid event tickets or paid subscriptions. You can tell us the goal, the result and what you changed along the way. Experience building and deploying email campaigns yourself: list pulls, segmentation, QA and send. We use Campaign Monitor; any major ESP transfers. You're a strong writer. You can write a marketing email that sells and a clear Slack message with equal ease. Comfort interpreting and analyzing campaign data with working knowledge of GA4. Strong project management and organizational skills; experience with tools like Notion, Asana or similar. Strong eye for visual appeal, especially in client and sales materials, with experience building them from scratch. Ability to manage multiple workflows simultaneously in a fast-paced, remote environment. Highly responsive communicator, comfortable managing a high volume of projects. High proficiency with Google Slides. Preferred Experience marketing paid subscriptions at a media or publishing company. Familiarity with biotech or life sciences is highly desired. You don't need a science background, but you can read our coverage, from drug development to deals, and understand what's at stake and why it matters to our readers. Then you turn that into messages that land with our audience. Experience creating media kits, pitch decks or sponsorship materials for an advertising or sponsorship sales team. Experience and enthusiasm for using AI tools to accelerate campaign analysis, copy development or list management. We're actively building AI into how this team works and want someone excited to grow with it. What Success Looks Like In your first 90 days, you'll have a solid command of our campaign workflows, platform stack and audience segments, and you'll be independently managing execution across all three focus areas. Within six months, you'll be running a high volume of campaigns without things falling through the cracks, hitting ticket and subscription goals, producing clean performance reports and operating as a dependable partner that internal teams count on. The person who thrives in this role communicates clearly, sweats the details and takes ownership of their work from start to finish. How to Apply Along with your resume, answer this question: Tell us about a recent event or subscription campaign you developed. What were you selling, what was the goal, what did you write and send, and how did it perform? Why Join Us? 🌍 Work From Anywhere! 👥 Positive, Supportive, and Collaborative Work Culture. 💰 Salary : In this role, you’ll receive a starting salary of $85,000-100,000 plus annual bonus potential. 🌴 Paid Time Off : Generous PTO is offered annually, plus 12 company holidays and 2 floating holidays! 🩺 Medical Insurance : Endpoints pays 70% of premiums for employee, spouse, and/or dependents. 🦷 Fully-Paid Benefits for Employees: Dental and Vision insurance, Short-Term and Long Term Disability, $50,000 Basic Life and AD&D Insurance, and our Employee Assistance Program. 📁 Additional Life, Hospital, Critical Illness, and Accident Insurance: Offered through Guardian. 🩹 MDLIVE: See a doctor, mental health professional, nutritionist, or dermatologist on your time and online! 👪 Family Leave : All employees are eligible for fully-paid Primary or Secondary Caregiver Leave for the birth or adoption of a child. 💪 Paid Volunteer Days: Provides employees with the opportunity to engage in community service & volunteer activities. 💸 401K: Endpoints will match 100% of the first 3% of an employee's contribution; followed by 50% match of the next 2%. 💻 Equipment Provided: Laptop, monitor, and additional equipment needs. 📱WFH Stipend: $75 per month to cover the costs of working from home. 🏠 Home Office Stipend: $500 annually to help you create your dream office. 💊 Benefits Marketplace: We’ve partnered with Bennie to provide discounted products for employees such as other insurances, family planning & support, behavioral health, wellness, pet insurance, and financial wellness. 💼 MetLife Legal: We’ve partnered with MetLife Legal Services to provide a discounted legal plan for our employees. Endpoints News is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Endpoints News operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together. About Endpoints News Media Company, LLC Endpoints News, founded in 2016, is a leading B2B media company with a clear mission: to deliver the best news product in biopharma and become an essential read for industry leaders globally. Now a part of the Financial Times family, Endpoints News continues to grow its reach, delivering breaking news, in-depth analysis, and live journalism. Endpoints News fosters a culture of benevolent collaboration, pragmatic results-oriented approaches, and direct communication. These values shape how we work across teams, solve problems, and execute with impact, ensuring alignment with our mission and goals.