Senior Marketing Manager, Integrated Campaigns

pressreader

Richmond, British Columbia, Canada · Richmond · Canada

Posted Jul 31, 2026

Full-time
MARKETING
Mid-Senior level

Job description

PressReader is a innovative technology company that partners with the world’s leading publishers to deliver content to millions of users in over 160 countries. Our progressive approach to digital distribution has allowed publishers such as The Washington Post, The Guardian, Newsweek, Rolling Stone, The Globe and Mail, and Vogue to find new audiences through business partnerships, including airlines, hotels, cruise ships, libraries, and thousands of other companies worldwide. Our technology also powers Editions Plus - a white-label solution that enables publishers to deliver their digital content in interactive ways. Editions+ allows them to build a customizable platform that supports a wide range of revenue opportunities. We have a full-time opportunity for a Senior Marketing Manager, Integrated Campaigns to join our Marketing team. As a Senior Marketing Manager. Integrated Campaigns, you will be taking the segment priorities, whitespace, and pipeline targets that come out of our territory planning process and turning them into campaign and media strategy that actually moves those numbers. It’s not just about running channels, it's deciding what story we tell each market and how we reach audiences who often aren't sitting on generic paid social or search. This is a hands-on leadership role for an experienced marketing professional who wants to own the full campaign lifecycle, from strategy through execution to performance reporting, across a small, capable team. In this role, you will: Campaign strategy & territory alignment Translate territory plan output, segment priorities, whitespace, pipeline targets, into campaign strategy: what we say, to which audience, through which channels, and why. Partner with Product Marketing and Sales leadership to understand what each territory or vertical actually needs from marketing, and make sure campaigns are built to support those specific goals rather than a one-size-fits-all plan. Bring creative and strategic judgment to campaign design. This role is accountable for ideas and positioning, not just scheduling and execution. Integrated campaign planning & orchestration Build and maintain the marketing campaign calendar across all core verticals (public and academic libraries, hospitality, healthcare), coordinating with Product Marketing, Content, Creative, and Events. Run the campaign brief and intake process so Creative, Content, and channel teams are never working from conflicting or last-minute direction. Media strategy & channel leadership Directly manage the Web Strategy Lead, Email Strategist, and Social Media & Growth Coordinator, setting priorities and ensuring channel-level work ladders up to campaign and territory goals. Own the relationship with our paid media agency: approve budget pacing, review creative and targeting recommendations, and hold the agency accountable to performance benchmarks. Look beyond traditional paid channels where the audience calls for it, identifying and recommending the right mix of trade, association, and niche vertical media to reach buyers in our core segments where they actually are, and build the business case for that spend. Coach the team on execution quality and channel best practice, without owning the hands-on production work yourself. Performance reporting & accountability Own campaign performance reporting: which campaigns ran, what they cost, what pipeline or engagement they drove, and how they're tracking against territory goals, reported consistently and on a regular cadence. Balance demand generation accountability with brand awareness goals. Not every campaign is judged on lead volume alone; some are building market presence and credibility in segments where we're newer or less known. Partner with our marketing ops/analytics function to access the data needed for reporting, without owning the underlying dashboard or integration infrastructure. Bring a clear point of view on what's working and what isn't, and adjust the campaign plan accordingly. You are a great fit if you have:5+ years in marketing campaign management, demand generation, or growth marketing, in B2B with multiple customer segments or verticals. Proven experience managing a multi-channel campaign calendar across web, email, social, and paid, including direct people management of channel specialists. A strategic, creative mindset: comfortable taking market and segment insight and turning it into a campaign idea and media plan, not just a content schedule. Experience planning media beyond standard digital paid channels like trade, association, sponsorship, or other niche channels, and making the case for that investment based on where a specific audience actually engages. Comfortable being the accountable owner of a paid media agency relationship, including budget and performance oversight, without needing to run paid execution in-house. Strong cross-functional collaborator. You'll work closely with Product Marketing, Content, Creative, Partnerships, and Events, and need to align people who don't report to you. Working knowledge of marketing automation and CRM platforms (e.g., Dynamics, Marketo) sufficient to direct channel work and interpret reporting (deep technical administration is not required). This role exists because campaigns need one accountable owner, and that ownership mindset matters more than any single tool or channel specialty. Bonus points if you have: Proven leadership experience managing and collaborating with teams to deliver strong results Experience in building brands and driving brand growth in new markets Positive, collaborative attitude that aligns well with PressReader values Why us for your next career adventure?PressReader offers a hybrid work environment to balance the flexibility of working from home and being together to collaborate, celebrate, and connect. This position is based in our Richmond, BC office and requires to be on-premises three days a week. When not in the office, employees have an opportunity to work remotely.PressReader is committed to providing a fair compensation package which include a 100% employer-paid health, dental, and vision benefit plan; 15 paid vacation days to start; health and wellness days and bereavement days; reimbursements for professional training and membership in professional associations; fitness subsidy and more, along with a chance to be working with amazing people. The pay range for this role is $100,000 to $120,000, depending on experience. We thank everyone who is interested in our role. Only qualified candidates legally eligible to work in Canada will be directly contacted for this position.If you don’t see yourself fully reflected in every job requirement listed for this job, we still encourage you to apply. We are committed to creating a more equitable, inclusive and diverse company and we welcome applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, sexual identification, and life experiences. If you require accommodation in completing any pre-employment assessments or applications, interviewing, or otherwise participating in the recruitment process, please email people@pressreader.com. Finally, sometimes emergencies happen and you may need to reschedule an interview. We understand. Please let us know without worrying about losing the opportunity or your credibility.To apply, please submit your resume, and a cover letter explaining why you are the right person for this role

PressReader is a innovative technology company that partners with the world’s leading publishers to deliver content to millions of users in over 160 countries. Our progressive approach to digital distribution has allowed publishers such as The Washington Post, The Guardian, Newsweek, Rolling Stone, The Globe and Mail, and Vogue to find new audiences through business partnerships, including airlines, hotels, cruise ships, libraries, and thousands of other companies worldwide.

Our technology also powers Editions Plus - a white-label solution that enables publishers to deliver their digital content in interactive ways. Editions+ allows them to build a customizable platform that supports a wide range of revenue opportunities.

We have a full-time opportunity for a Senior Marketing Manager, Integrated Campaigns to join our Marketing team.

As a Senior Marketing Manager. Integrated Campaigns, you will be taking the segment priorities, whitespace, and pipeline targets that come out of our territory planning process and turning them into campaign and media strategy that actually moves those numbers. It’s not just about running channels, it's deciding what story we tell each market and how we reach audiences who often aren't sitting on generic paid social or search.

This is a hands-on leadership role for an experienced marketing professional who wants to own the full campaign lifecycle, from strategy through execution to performance reporting, across a small, capable team.

In this role, you will:

Campaign strategy & territory alignment

Translate territory plan output, segment priorities, whitespace, pipeline targets, into campaign strategy: what we say, to which audience, through which channels, and why.
Partner with Product Marketing and Sales leadership to understand what each territory or vertical actually needs from marketing, and make sure campaigns are built to support those specific goals rather than a one-size-fits-all plan.
Bring creative and strategic judgment to campaign design. This role is accountable for ideas and positioning, not just scheduling and execution.

Integrated campaign planning & orchestration

Build and maintain the marketing campaign calendar across all core verticals (public and academic libraries, hospitality, healthcare), coordinating with Product Marketing, Content, Creative, and Events.
Run the campaign brief and intake process so Creative, Content, and channel teams are never working from conflicting or last-minute direction.

Media strategy & channel leadership

Directly manage the Web Strategy Lead, Email Strategist, and Social Media & Growth Coordinator, setting priorities and ensuring channel-level work ladders up to campaign and territory goals.
Own the relationship with our paid media agency: approve budget pacing, review creative and targeting recommendations, and hold the agency accountable to performance benchmarks.
Look beyond traditional paid channels where the audience calls for it, identifying and recommending the right mix of trade, association, and niche vertical media to reach buyers in our core segments where they actually are, and build the business case for that spend.
Coach the team on execution quality and channel best practice, without owning the hands-on production work yourself.

Performance reporting & accountability

Own campaign performance reporting: which campaigns ran, what they cost, what pipeline or engagement they drove, and how they're tracking against territory goals, reported consistently and on a regular cadence.
Balance demand generation accountability with brand awareness goals. Not every campaign is judged on lead volume alone; some are building market presence and credibility in segments where we're newer or less known.
Partner with our marketing ops/analytics function to access the data needed for reporting, without owning the underlying dashboard or integration infrastructure.
Bring a clear point of view on what's working and what isn't, and adjust the campaign plan accordingly.

You are a great fit if you have:

5+ years in marketing campaign management, demand generation, or growth marketing, in B2B with multiple customer segments or verticals.
Proven experience managing a multi-channel campaign calendar across web, email, social, and paid, including direct people management of channel specialists.
A strategic, creative mindset: comfortable taking market and segment insight and turning it into a campaign idea and media plan, not just a content schedule.
Experience planning media beyond standard digital paid channels like trade, association, sponsorship, or other niche channels, and making the case for that investment based on where a specific audience actually engages.
Comfortable being the accountable owner of a paid media agency relationship, including budget and performance oversight, without needing to run paid execution in-house.
Strong cross-functional collaborator. You'll work closely with Product Marketing, Content, Creative, Partnerships, and Events, and need to align people who don't report to you.
Working knowledge of marketing automation and CRM platforms (e.g., Dynamics, Marketo) sufficient to direct channel work and interpret reporting (deep technical administration is not required).
This role exists because campaigns need one accountable owner, and that ownership mindset matters more than any single tool or channel specialty.

Bonus points if you have:

Proven leadership experience managing and collaborating with teams to deliver strong results
Experience in building brands and driving brand growth in new markets
Positive, collaborative attitude that aligns well with PressReader values

Why us for your next career adventure?

PressReader offers a hybrid work environment to balance the flexibility of working from home and being together to collaborate, celebrate, and connect. This position is based in our Richmond, BC office and requires to be on-premises three days a week. When not in the office, employees have an opportunity to work remotely.

PressReader is committed to providing a fair compensation package which include a 100% employer-paid health, dental, and vision benefit plan; 15 paid vacation days to start; health and wellness days and bereavement days; reimbursements for professional training and membership in professional associations; fitness subsidy and more, along with a chance to be working with amazing people. The pay range for this role is $100,000 to $120,000, depending on experience.

We thank everyone who is interested in our role. Only qualified candidates legally eligible to work in Canada will be directly contacted for this position.

If you don’t see yourself fully reflected in every job requirement listed for this job, we still encourage you to apply. We are committed to creating a more equitable, inclusive and diverse company and we welcome applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, sexual identification, and life experiences. If you require accommodation in completing any pre-employment assessments or applications, interviewing, or otherwise participating in the recruitment process, please email people@pressreader.com.

Finally, sometimes emergencies happen and you may need to reschedule an interview. We understand. Please let us know without worrying about losing the opportunity or your credibility.

To apply, please submit your resume, and a cover letter explaining why you are the right person for this role

PressReader is the first and largest all-you-can-read digital media platform, reaching more than 300 million readers who use PressReader to read, share and engage with published content. Full issues of 5,000+ global newspapers and magazines can be read online, in print or downloaded via the PressReader app on iOS, Android, BlackBerry and Windows devices. PressReader’s business partners, offering sponsored access to the platform, include thousands of libraries, hotels, airlines, cruise ships corporate offices, VIP lounges and restaurants worldwide. PressReader also partners with thousands of publishers to help them monetize and distribute their content to grow their global readership. For more information visit about.pressreader.com.