Senior Marketing Manager, International Resuscitation

Job description

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Marketing Manager, International Resuscitation based in the United States.** This role offers the opportunity to shape global marketing strategy for an international resuscitation training portfolio, helping expand access to life-saving education and improve customer adoption worldwide. You will lead go-to-market planning, product launches, demand generation, and market positioning across diverse international regions. Working closely with sales, business development, product development, communications, and regional teams, you will translate business objectives into impactful marketing initiatives. You will use market research and customer insights to identify growth opportunities, strengthen channel performance, and drive revenue. The role combines strategic leadership with hands-on campaign execution, international localization, and cross-functional collaboration. This is a remote position with opportunities to lead teams, develop marketing talent, and make a meaningful contribution to global healthcare education. ### Accountabilities: As Senior Marketing Manager, you will own international marketing strategy and execution, aligning portfolio priorities with commercial objectives and regional customer needs. You will oversee product launches, integrated campaigns, sales enablement, content localization, and cross-functional initiatives to increase adoption and support sustainable growth. - Develop and execute global marketing strategies for the international resuscitation portfolio, translating business, product, and revenue objectives into actionable regional plans. - Lead customer and market research, segmentation, competitive analysis, and market-entry planning to identify growth opportunities, adoption barriers, and regional priorities. - Guide product positioning, value propositions, messaging, and pricing recommendations using customer, market, and competitive insights. - Lead go-to-market strategies and launch plans for new products, programs, and portfolio enhancements, including launch objectives, activation plans, readiness criteria, and performance measures. - Coordinate product launches across international regions, sales, product development, communications, business development, external partners, and global conference activities. - Develop integrated marketing campaigns to generate qualified leads, increase product adoption, support customer retention, and achieve revenue targets. - Lead digital marketing initiatives across webinars, email, social media, digital advertising, and marketing automation platforms. - Partner with international sales leaders and business development teams to align marketing activities with commercial priorities. - Create and deliver messaging, presentations, campaign materials, sales tools, and customer-facing content for sales teams, distributors, and channel partners. - Train and support channel teams, using customer and market feedback to improve marketing programs, sales enablement, and the overall customer experience. - Develop and adapt marketing collateral, digital content, presentations, and sales materials for international audiences. - Coordinate localization priorities and formal medical, legal, regulatory, and language reviews to ensure content meets regional requirements, cultural expectations, and brand standards. - Serve as the primary marketing lead across international regions, internal teams, and external portfolio partners, ensuring alignment on priorities, responsibilities, and execution plans. - Represent international customer and market needs in product development discussions and communicate portfolio priorities, launch plans, insights, and results. - Lead and develop assigned employees, including goal setting, coaching, prioritization, and performance management, while overseeing agency and vendor partners. - Travel internationally up to 20% of the time, including overnight trips. **Requirements:** The ideal candidate brings a strong background in product marketing, go-to-market strategy, and demand generation, ideally within healthcare or a related sector. You should combine analytical thinking and commercial awareness with the ability to lead complex international initiatives, influence stakeholders, and deliver measurable marketing results across culturally diverse markets. - Bachelor’s degree in marketing, business, communications, or a related field, or equivalent professional experience. - At least five years of progressively responsible marketing experience, including product marketing, go-to-market strategy, or demand generation; eight years of experience is preferred. - Experience in healthcare, hospital markets, medical education, medical devices, or a related healthcare sector. - Demonstrated success developing integrated marketing strategies that drive product adoption and revenue growth. - Experience leading product or program launches across multiple international or culturally diverse markets. - Proven ability to collaborate with sales teams and develop effective sales enablement and channel marketing programs. - Strong analytical skills and experience using marketing automation and CRM platforms, such as HubSpot and Salesforce. - Ability to lead complex cross-functional initiatives, manage multiple stakeholders, and communicate effectively across international markets. - Excellent communication, presentation, project management, and strategic planning skills. - Ability to translate market research, customer insights, and performance data into actionable business strategies. - Experience coordinating content through medical, legal, regulatory, and localization review processes is an advantage. - Experience managing employees, agencies, or vendors is preferred. - Fluency in a language in addition to English is preferred. - Experience marketing resuscitation training, clinical education, healthcare technology, or hospital-based solutions is preferred. - Familiarity with distributors, training networks, licensees, International Training Centers, or other indirect sales channels is an advantage. - Willingness and ability to travel internationally up to 20%, including overnight travel. **Benefits:** - **Salary:** $100,000–$110,000 per year, depending on experience; geographic differentials may apply. - Potential eligibility for annual incentive programs, depending on the position. - Medical, dental, and vision insurance. - Disability and life insurance. - Retirement program with employer matching and automatic contributions. - Employee assistance program, employee wellness resources, telemedicine, and medical consultation. - Paid time off starting at a minimum of 16 days per year for new employees, increasing with seniority. - Twelve paid holidays annually, including several days off at the end of the year. - Tuition assistance for education and career development related to current responsibilities or potential future roles. - Access to Heart U, an online learning platform with more than 100,000 learning resources. - Professional development opportunities through employee resource groups and mentoring programs. - Remote work arrangement designed to support work-life balance and flexibility.