Senior Marketing Manager, Smart Supply (Ad Curation)

Job description

Own the Smart Supply marketing strategy and its execution end to end, across PR, content, field, events, and community, shaping the direction rather than only delivering against it. Build and run a PR and thought-leadership program (bylines, press commentary, podcasts, webinars) that positions Smart Supply as a credible voice in supply and ad curation. Develop partner- and client-fronted stories and case studies, with named clients and partners, that earn independent trade coverage. Drive field and event marketing, including partner activations, industry dinners, and securing speaking slots at priority events. Deepen community and industry presence, including industry bodies (e.g. IAB working groups) and the insider media ecosystem. Lead go-to-market for upcoming Smart Supply product launches, in close partnership with Growth and Strategy. Maintain consistent positioning and messaging, translating technical differentiation into clear, outcome-led narratives across all channels. 6+ years of B2B marketing experience, with strong exposure to AdTech, programmatic advertising, digital media, or the broader media supply ecosystem. Strong understanding of the programmatic landscape, including supply-side dynamics, SPO, SSPs, DSPs, and related industry trends. A strategic generalist who is comfortable both shaping marketing and go-to-market direction and executing hands-on across multiple channels, including PR, content, thought leadership, events, field marketing, and partner programs. Experience marketing a technical product, platform, or solution. Experience with new product launches or emerging categories is a strong plus. Excellent writing, positioning, and messaging skills, with the ability to translate complex or technical concepts into clear and credible narratives for different audiences. Experience developing client or partner stories, case studies, and other external-facing content. Experience collaborating with external partners, media, agencies, industry associations, or technology partners. Able to work independently, set priorities, take ownership, and drive initiatives from strategy through execution. US-based and comfortable working in a remote-first, globally distributed team.