Senior Marketing Manager, Strategic Content Development, U.S

Job description

Why it is Great to Work for Turner & Townsend: At Turner & Townsend , we are passionate about making the difference. That means delivering better outcomes for our clients, helping our people to realize their potential, and doing our part to create a prosperous society. With more than 10,000 professionals across 50 countries, we help our major global clients deliver ambitious and highly technical projects, providing the skills and insight to improve the way they develop, deliver, and operate their physical real estate assets. Across private and public sectors, our talented professionals provide the most innovative solutions for our clients’ greatest challenges. Our clients value our proactive and client-centric approach, depth of expertise, integrity, and the quality of the work we deliver. As a result, our employees get to work for the top global brands on some of the most exciting projects around the world. The Opportunity: With a vision to be the leading asset advisory and capital programs professional services provider operating across real estate, infrastructure and energy & natural resources, the United States is a high growth market for Turner & Townsend. Critical to achieving this milestone is a multi-disciplinary marketing and proposal development function that strengthens the Turner & Townsend brand and supports our client-facing professionals in capturing new opportunities and growing existing business. We are seeking a skilled and experienced strategic content development professional to lead the creation of varying forms of content to support thought leadership, executive communications development, presentation storytelling, and market-facing messaging, for internal and external use across multiple channels, that elevates our brand and supports business growth. The Senior Manager, Strategic Content Development will partner closely with senior leaders, subject matter experts, and marketing professionals to transform complex ideas into compelling narratives that position the firm as a trusted advisor and industry leader. This role is responsible for shaping and communicating our perspective on market trends, client challenges, and industry opportunities through high-quality content and executive-level communications. The ideal candidate is an exceptional writer, storyteller, and collaborator with experience supporting senior stakeholders in a professional services environment. They are equally comfortable interviewing technical experts, developing executive presentations, drafting keynote speeches, creating thought leadership campaigns, and refining value propositions that resonate with clients and prospects. Key Responsibilities Thought leadership and content strategy Develop and execute strategic content initiatives aligned with business priorities, growth objectives, and market opportunities. Partner with business leaders and subject matter experts to identify relevant industry trends, client challenges, and emerging topics. Alongside thought leaders and subject matter experts in the business, lead the briefing and creation of thought leadership content, including articles, white papers, reports, perspectives, blogs, and executive commentaries. Establish and manage editorial calendars to support market visibility and business objectives. Ensure content reflects the firm's brand, voice, strategic positioning, and quality standards. Monitor industry developments and competitive trends to identify new content opportunities. Storytelling and presentation development Support selected spokespeople to plan and prepare for event communications and thought leadership initiatives. Develop keynote speeches, conference presentations, panel discussion talking points, executive briefs, and presentation scripts. Partner with spokespeople to shape clear, compelling narratives tailored to specific audiences and business objectives. Serve as a trusted advisor on messaging, storytelling, and positioning. Develop persuasive presentation storylines that communicate complex topics clearly and effectively. Create PowerPoint presentations for conferences and internal leadership events. Translate technical, operational, and commercial content into engaging visual narratives. Establish presentation best practices and drive consistency across key communications. Collaborate with designers and marketing colleagues to enhance presentation quality and impact. Value proposition and messaging development Lead development and refinement of sector, service line, and corporate value propositions. Facilitate messaging workshops with subject matter experts. Create messaging frameworks that clearly articulate market differentiation and client value. Support strategic marketing and lead generation campaigns through effective positioning and content. Ensure consistency of messaging across marketing, communications, and pursuit materials. Stakeholder engagement and collaboration Build strong working relationships with identified key stakeholders across the business. Conduct interviews and workshops to uncover insights and develop content. Collaborate with regional and global marketing teams to maximize content opportunities and alignment. Manage multiple priorities and deadlines while maintaining exceptional quality standards. Act as a center of excellence for storytelling and thought leadership content development. Required Bachelor’s degree in communications, Journalism, Marketing, English, Public Relations, or a related field. 8-12+ years of experience in strategic content, thought leadership, executive communications, corporate communications, or professional services marketing. Experience within consulting, engineering, construction, real estate, infrastructure, legal, accounting, or other professional services organizations. Experience developing thought leadership programs. Experience using generative AI platforms for ideation and research. Auditing AI generated copy for factual accuracy. Proven experience writing for senior executives and subject matter experts. Exceptional writing, editing, and storytelling abilities. Strong interviewing and relationship-building skills. Advanced PowerPoint and presentation storytelling capabilities. Demonstrated ability to translate complex information into clear, concise, and compelling content. Experience managing multiple stakeholders and competing priorities. Strong understanding of business, marketing, and client-focused communications. Preferred Experience supporting C-suite or senior executive communications. Familiarity with business development, pursuits, and client engagement activities. Experience working within a matrixed or global organization. Core Competencies Strategic Thinking Executive Communications Storytelling and Narrative Development Thought Leadership Stakeholder Management Business Acumen Presentation Development Influence and Collaboration Project Management Editorial Excellence Success in This Role Success in this role will be measured by the ability to: Elevate the firm's brand reputation through impactful thought leadership and strategic content. Increase executive influence through compelling speaking engagements. Strengthen market differentiation through clear and compelling value propositions. Improve the quality and effectiveness of executive presentations and business communications. Establish strong partnerships with subject matter experts across the organization. Deliver content that supports brand reputation, client engagement, and business growth. *On site requirements might change based on client needs* SOX control responsibilities may be part of this role, which are to be adhered to where applicable. Our inspired people share our vision and mission. We provide a great place to work, where each person has the opportunity and voice to affect change. We want our people to succeed both in work and life. To support this we promote a healthy, productive and flexible working environment that respects work-life balance. Turner & Townsend is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and actively encourage applications from all sectors of the community. Turner & Townsend does not accept any speculative or unsolicited CV’s that have been sent to our internal recruitment team or hiring managers from agencies outside of our preferred supplier list. Any speculative or unsolicited CV’s will be treated as a direct application. It is strictly against Turner & Townsend policy for candidates to pay any fee in relation to our recruitment process. No recruitment agency working with Turner & Townsend will ask candidates to pay a fee at any time. Join our social media conversations for more information about Turner & Townsend and our exciting future projects: Twitter Instagram LinkedIn It is strictly against Turner & Townsend policy for candidates to pay any fee in relation to our recruitment process. No recruitment agency working with Turner & Townsend will ask candidates to pay a fee at any time. Any unsolicited resumes/CVs submitted through our website or to Turner & Townsend personal e-mail accounts, are considered property of Turner & Townsend and are not subject to payment of agency fees. In order to be an authorised Recruitment Agency/Search Firm for Turner & Townsend, there must be a formal written agreement in place and the agency must be invited, by the Recruitment Team, to submit candidates for review. Turner & Townsend is a global professional services company with over 22,000 people in more than 60 countries. Working with our clients across real estate, infrastructure, energy and natural resources, we transform together delivering outcomes that improve people’s lives. Working in partnership makes it possible to deliver the world’s most impactful projects and programs as we turn challenge into opportunity and complexity into success. Our capabilities include program, project, cost, asset and commercial management, controls and performance, procurement and supply chain, net zero and digital solutions. We are majority-owned by CBRE Group, Inc., the world’s largest commercial real estate services and investment firm, with our partners holding a significant minority interest. Turner & Townsend and CBRE work together to provide clients with the premier program, project and cost management offering in markets around the world.